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Informative Articles

Financial Planners Publicity and Marketing: Live By The Calendar
The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it’s out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media...
Internet Marketing Strategies That Won't Hurt Your Savings Much
Your new business will benefit a lot from various Internet marketing methods. But you don't have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing...
Outsourcing your Web Marketing
Outsourcing your Web Marketing The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to...
The 8 Biggest Newsletter Marketing Mistakes
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. However, for many, newsletter marketing has...
The Trust Issue in Marketing
The Trust Issue in Marketing by Darrin F. Coe, MA copyright 2004 One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I...
 
The Online Marketing Formula!

The online marketing formula is not only one of an ever changing strategy but also a different style of business from main street. The atmosphere on main street is one of direct contact.

One walks into a department store and has the experience of “five senses” contact. You get the smell of the store , leather and lace, you can see in 3d the products as they are arranged on the racks. The sounds of cash registers, clerk intercom announcements, “clean up in aisle 5”, the smooth touch and feel of the garments and their particular fragrances. You can even get a taste of the environment or some special cuisine that might be on promotion that day.

None of these things are present online via a website. Of course you can have sounds, music, flash intros and maybe even 3d renditions of products. But these things seem to distract prospects online and tend to drive them off to more simple sceneries. Do you know how long it takes for a site with these special effects to load?

So how do you market to prospects online? Million dollar question. First you have to figure out who is online, what are they doing online, what are they looking for, what do they want and how do you place yourself in front of them? Unlike main street you have to put yourself in the way of your potential customers instead of throwing open your doors and waiting for them to walk through.

There are millions of websites online but how many people are going to be just passing by, type in your web address and happen to visit your site and make a huge purchase?

Happens downtown, not


online.

People go online looking for something, information, news, statistics, products, music and such things. A huge percentage of people going online will pull up a search engine like google and type in a few words to match their desire. Will your website show up somewhere in that search?

A lot of people dedicate their business to what is called search engine optimization. But some of those tried and proven methods of days gone by still have not hit the mark for many people. How do you hit the mark? Some websites get to the top by sheer quality of products and some use various techniques.

First of all you should develop a quality website, one that is informative, simple to use and understand and constantly updated with relevant information. Then there are various other methods that you can use to get your site more noticed. More on that next time. In any case your new strategy should be placing yourself in front of your prospective customers instead of trying to get them to come into your store. In other words show up everywhere they go. That is one of the big differences from offline marketing. Of course when you get in front of them you have to be able to get their attention which is another strategy.

About the Author

James Winston publishes home business tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you’re looking for the *Best Rated* home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E subscription today at: http://www.hothomework.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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