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Better Marketing Through Modern Mind-Control
There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they...
Four Marketing Musts
One of your most important jobs as a solo professional or small business owner is to generate interest in and demand for your products or services. But if you're like many entrepreneurs, you discover finding time for marketing to be elusive. Much of...
Generating Buzz: The Benefits Of Public Relations Marketing
Public Relations Marketing Overview
The key to the success of any business lies in having a plan for
effective public relations marketing in place. Whether a
business is centered around real estate, product sales, service
providing or...
Save Time and Money Marketing to One Audience
Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business...
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not see what you have accomplished or how you have grown over the past year. Even marketing experts have difficulty nailing down time to market. I too fritter away time at trivial tasks like...
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THE POWER OF CONCENTRATED MARKETING
First of all, what do you mean by concentrated? Encarta(R) Pocket Dictionary gives two words that defines it well- strong and focused. Being concentrated requires you not only to have a focus but to have a strong focus!
When you desire to concentrate on something, a clear target is mandatory. You need to have a very definite goal. Why? Because when you concentrate on one goal you are placed into a track that will lead to the fulfillment of the goal you desire to achieve. Everything that you do boils down towards its realization. By being in a concentrated state, you are given a single, clear, concrete and definite focus.
Your marketing becomes more effective, efficient and consistent when you are strongly focused. This is where you can see why having a well-defined niche market is important, even vital to your business's life. Why focusing on promotinng one or very few affiliate program can give you a consistent income. Why there are people who succeeds in any network marketing business they join. Why companies such as Coca-Cola, McDonald's and Adobe are
sometimes bigger than other conglomerates.
The ultimate reason for all of these is they have a great deal of focus in what their doing. That's why all their marketing efforts when combined and funnelled towards promoting that one product, service or opportunity they're selling-immediately results to big profits. And since their marketing is concentrated on only one entity, they possess a great advantage against those who have multiple entities to promote.
Application: Pick that one product, service or opportunity that's best for you and stick towards promoting that one thing. Use all your resources and combine all your marketing efforts towards promoting it. Find every means to advertise it. Utilize every tool to make your marketing more effective. And just and wait and see on how effective and swift things can be!
About the Author
Caleb Galaraga is the editor of the Interactive Marketers Journal, the ezine that gives you practical, doable and effective marketing strategies weekly. You can subscribe by emailing mailto:imj-subscribe@topica.com
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