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ALARMING MARKETING TREND
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers...
Contrarian Marketing at Benetton's
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people." The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the...
The Rich Jerk Review: New Agressive and Effective Marketing Methods for All
The Rich Jerk About the Author Jean-Philippe Schoeffel is a strategy and marketing consultant for 10 years. He worked for offline and online companies, from major european to small business. He has also developped review sites, just like this...
Yardstyle Marketing
It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is. Here in my country of Jamaica, the average person does not even know how to...
Your Business Card--Executive Pacifier or Marketing Tool?
Your Business Card—Executive Pacifier or Marketing Tool? Do you remember when you started your business or you got a new job? The excitement you felt when you the business cards arrived to match your new business or new position? The cards became...
 
The Psychology of Color in Marketing

Market researchers have had a field day identifying the colors and the
likely effect they have upon us. However, the effects of color differ among
different cultures, so the attitudes and preferences of your target audience
should be a consideration when you plan your design of any promotional
materials. For example, white is the color of death in Chinese culture, but
purple represents death in Brazil. Yellow is sacred to the Chinese, but
signified sadness in Greece and jealousy in France. In North America, green
is typically associated with jealousy. People from tropical countries
respond most favorably to warm colors, people from northern climates prefer
the cooler colors.

Basically, in North American mainstream culture, the following qualities are
associated with color:

Red excitement, strength, sex, passion, speed, danger.
Blue (listed as the most popular color) trust, reliability,


belonging,
coolness.
Yellow warmth, sunshine, cheer, happiness
Orange playfulness, warmth, vibrant
Green nature, fresh, cool, growth, abundance
Purple royal, spirituality, dignity
Pink soft, sweet, nurture, security
White pure, virginal, clean, youthful, mild.
Black sophistication, elegant, seductive, mystery
Gold prestige, expensive
Silver prestige, cold, scientific

Market researchers have also determined that color affects shopping habits.
Impulse shoppers respond best to red-orange, black and royal blue. Shoppers
who plan and stick to budgets respond best to pink, teal, light blue and
navy. Traditionalists respond to pastels - pink, rose, sky blue.


About the Author

June Campbell, "How-to" Booklets, Guides, Templates, & eBooks
-Business proposals
-Business plans,
-Joint Venture Contracts... More!
Visit to Claim Your FREE GIFT!
(http://www.nightcats.com)

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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