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E-Mail Newsletter Marketing Essentials
If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the...
Marketing In A Virtual World
Before the Internet, small business owners like yourself were usually limited to a local market -resorting to expensive advertising and brochures, direct mail, cold-calling, networking at the local Chamber of Commerce or Rotary. You hoped customers...
The Secret Of Illusional Marketing
You need two special ingredients to make this marketing strategy work successfully. You will need a product that your target audience will perceive as being extremely valuable and something that you can afford to giveaway. What is this secret, you...
What Is Marketing?
To too many people marketing equates to one of two things: - Selling: with all that entails such as the dreaded double-glazing or financial salesman. - Advertising: with all that entails such as the slick young creative and smarmy account person....
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When you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with a plan...
 
The Secret Of Illusional Marketing

You need two special ingredients to make this
marketing strategy work successfully. You will need
a product that your target audience will perceive as
being extremely valuable and something that you
can afford to giveaway.

What is this secret, you ask? Tell your visitors they
can have your product at no cost if they advertise
your web site.

You can make your product extremely valuable by
selling it. Write up a persuasive, full page ad for the
product & set up a real ordering system. The higher
the price you charge, the more people perceive it as
being valuable. A word of warning, don't price it at
an unbelievably high price.

So how can you afford to giveaway a high priced
product? Simple. Write an information product that
can be delivered over the Internet. For example,
ebooks, fee based web sites, reports, etc. You
won't have production or shipping costs.

Now the


strategy kicks in. A person visits your web
site, sees the ad for your information product and
perceives that product as being valuable.

Right after the price of your product, tell them they
can get the product at no cost, if they agree to either
place your ad on their home page or run your ad in
their e-zine for a specific amount of time.

If they don't have a web site or e-zine, you can also
set up a script so they could refer 3 to 5 friends or
e-mail your home page to a friend.

You win either way! Free web site marketing or you
will make a huge profit. And it's viral; when one person
promotes your web site you'll get new visitors to
promote your web site and so on.

About the Author

The Joint Venture Marketing Directory! Find tons of
online businesses, web masters and e-zine publishers
that want to joint venture and barter with you! Visit:
http://www.ldpublishing.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
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en.wikipedia.org
 
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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