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9 Highly Effective Marketing Tips
9 Highly Effective Marketing Tips Copyright 2005 Bob Leduc http://BobLeduc.com Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast. Tip #1: Look for some low-cost ways you can enhance the...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 2
Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue...
Peer-to-Peer Marketing
Why are Napster, Gnutella and similar sharing programs so loved? For the same reason that Microsoft is so hated. Microsoft, though dealing with the most advanced technology, is imbued with the old Superior-to-Inferior philosophy, a philosophy ...
Small Business Marketing Plans Are Bad For Business
If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan - STOP!! So many so called "marketing experts" say you need a marketing plan and puke out all...
Tool Talk: All About Internet Marketing Tools
Who doesn't want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it's a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can...
 
The Simple and Surprising Marketing System That Builds Sales

Is your business doing as well as you'd like? Why not?
Pause for a few seconds to think about the answer to this
question. Got it?

If you'd like your business to sell more, keep reading.
Here are 3 simple and effective steps that exceptional
businesses use to grow sales.

Step One: Throw out all the reasons why you're not selling
more.

That's right, those same reasons you just came up with.
What if you had to come up with ways to sell more, despite
those reasons? What would you do?

For example, many business owners say they can't sell more
because of the poor economy. That's a good reason, but so
what. At the same time, some businesses thrive in poor
economic times.

What about the "no money" reason? Many businesses don't
have a marketing budget. There are similarly strapped
companies who grow on a shoestring. They don't let good
reasons stop them. Don't let good reasons stop your
business from succeeding.

Step Two: Start marketing.

Use your reasons as a starting point. Take poor economic
times. In poor economic times, what do people want? In
general, people are looking for value or fun or both value
and fun. How can you add fun to your business? Can you
offer discounts for stocking up? Discounts for prepaying?
Or instead of a discount, how can you offer more value?

If your business is low on funds, think about how you can
effectively use the marketing funds you do have. There are
lots of things you can do that can build your sales without
without using all your cash.

Get your current customers to refer friends. Trade
advertising with complimentary businesses. Set up



pay-per-sale arrangements with other businesses. They
recommend your business, you pay them a referral fee when
you make a sale.

Many business owners procrastinate on marketing. If you
have reasons why you're not marketing today, see Step One
above. Choose something to do and do it today.

Step Three: Test and Measure

Find out what mix of tactics work for your business. Test
small. See what works. So you can do more of what works.
Also dissect what DID NOT work. Why didn't it work?

This is where many businesses make a critical mistake. They
don't know why a certain marketing technique didn't work.
But they kiss it goodbye anyway.

For example, a webmaster tried advertising online but didn't
get sales. She could have stopped advertising online.
Instead, she looked closely at the results. It turned out
that the advertising DID bring her hundreds of visitors who
were searching for her products.

The sales-stopper turned out to be her website, not online
ads. Her website had several barriers to making sales.
It didn't build confidence, images were grainy, her
shopping cart was hard to use. Visitors just clicked away.
When those roadblocks were removed, her website started
selling almost immediately.

Whenever you're frustrated by low sales, you may want to
take this article out and skim through it again. Let these
3 simple steps help you jumpstart your sales.


About the Author

Resource: Raynay Valles, widely published marketing
consultant, specializes in helping non-performing businesses sell more.
For more information, visit http://www.jawdrop.com or email mailto:rvalles@jawdrop.com .

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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