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Autoresponders = Automatic Internet Marketing Success
What if you could send out all the information that
your potential customers have requested without
checking your email or answering a phone? While this
may seem impossible, it is becoming more and more
popular among the most successful...
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. I want to go over a three-step outline for your...
Free Marketing = Effective Marketing
According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself from the crowd? How are you targeting your customers? How much capital are you investing in marketing? Is it working?
I...
Lost in Translation? How to get your marketing message to an international audience
Did you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means...
Powerful Direct Marketing Numbers
Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing". It works because, no matter what you have heard,...
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The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it?
If you'd like your business to sell more, keep reading. Here are 3 simple and effective steps that exceptional businesses use to grow sales.
Step One: Throw out all the reasons why you're not selling more.
That's right, those same reasons you just came up with. What if you had to come up with ways to sell more, despite those reasons? What would you do?
For example, many business owners say they can't sell more because of the poor economy. That's a good reason, but so what. At the same time, some businesses thrive in poor economic times.
What about the "no money" reason? Many businesses don't have a marketing budget. There are similarly strapped companies who grow on a shoestring. They don't let good reasons stop them. Don't let good reasons stop your business from succeeding.
Step Two: Start marketing.
Use your reasons as a starting point. Take poor economic times. In poor economic times, what do people want? In general, people are looking for value or fun or both value and fun. How can you add fun to your business? Can you offer discounts for stocking up? Discounts for prepaying? Or instead of a discount, how can you offer more value?
If your business is low on funds, think about how you can effectively use the marketing funds you do have. There are lots of things you can do that can build your sales without without using all your cash.
Get your current customers to refer friends. Trade advertising with complimentary businesses. Set up
pay-per-sale arrangements with other businesses. They recommend your business, you pay them a referral fee when you make a sale.
Many business owners procrastinate on marketing. If you have reasons why you're not marketing today, see Step One above. Choose something to do and do it today.
Step Three: Test and Measure
Find out what mix of tactics work for your business. Test small. See what works. So you can do more of what works. Also dissect what DID NOT work. Why didn't it work?
This is where many businesses make a critical mistake. They don't know why a certain marketing technique didn't work. But they kiss it goodbye anyway.
For example, a webmaster tried advertising online but didn't get sales. She could have stopped advertising online. Instead, she looked closely at the results. It turned out that the advertising DID bring her hundreds of visitors who were searching for her products.
The sales-stopper turned out to be her website, not online ads. Her website had several barriers to making sales. It didn't build confidence, images were grainy, her shopping cart was hard to use. Visitors just clicked away. When those roadblocks were removed, her website started selling almost immediately.
Whenever you're frustrated by low sales, you may want to take this article out and skim through it again. Let these 3 simple steps help you jumpstart your sales.
About the Author
Resource: Raynay Valles, widely published marketing consultant, specializes in helping non-performing businesses sell more. For more information, visit http://www.jawdrop.com or email mailto:rvalles@jawdrop.com .
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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