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Build Your Marketing Muscle
During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. I was shocked when I first started doing it,...
Internet Marketing - Advantages and Disadvantages
Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and...
Marketing Your Online Business With A Solid Plan
Listen up! I am going to let you in on the most important "secret" to finding online success with your own business. If you want to build a strong, long lasting and profitable online business you need to start with a solid marketing plan. Don't...
Optimizing Marketing Programs through Customer Feedback
As Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY...
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .
Okay, I'll stop teasing you. . . But what IF those extra leads and...
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The Take No Prisoners Marketing Strategy
There are more web sites on the WWW than there are people on the earth. And at one level or another, you are in competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing efforts you need a strategy that includes a large arsenal of marketing tools and a plan that uses those tools consistently and simultaneously. I have recently developed such a strategy to market my own Internet businesses, and the results have been spectacular.
I call it "The Take No Prisoners Marketing Strategy," because it utilizes a relentless 100% marketing effort. Previously I approached my site promotion in an unorganized and haphazard way. As a result, my traffic was up and down, mostly down. Since following this new strategy, my traffic has consistently grown and my sales have never been higher.
My first step was to devote a portion of each and every working day to doing nothing but submitting ads. That's every working day. No exceptions.
Step two was keeping a log of all my search engine and ad submissions. I enter the name and url of the site, the ad copy, the date of submission, the duration of the ad and when I can resubmit. This is extremely important. If you don't know
when to resubmit, you will either over-submit and be branded a spammer, or you will under-submit and fail to maximize the full benefits from those sites.
Step three was to increase my marketing tool arsenal. Previously, I had limited my marketing to FFA (Free For All) pages, online classified ads and an occasional ezine ad. I added banners, links on other sites, a lot of ezine ads (both free and paid), joining and mailing to a lot of optin email groups and some offline advertising. Plus, I increased my use of the resources I had been using.
Step four consist of constantly monitoring my traffic and tracking the results of my various ads. If one ad resource isn't working, I drop it. Of course, I am always adding new marketing tools to my arsenal.
Step five is the best step of all. I watch as my traffic and my bank account grow.
The key to this simple, yet effective strategy, is staying with it day after day. If you have the self-discipline to follow this regiment for a month or two, you will never want for traffic to your site.
About the Author
Bill Daugherty is the editor and publisher of the marketing and free advertising ezine "E-Power Marketing." To subscribe goto: http://www.instantez.com/ezine.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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ClickZ Internet Marketing Solutions for Marketers |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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