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Article Marketing: Is It Worth It?
Having your website rank at the top of the search engines will provide you with a stream of traffic ready to read, buy or interact with your site. Getting this high first page ranking in the main search engines such as Google, Yahoo and MSN is...
Building Affiliate Marketing Websites The Easy Way
There are some myths in affiliate marketing, which attract a lot
of people to it believing they are true. First is they think
managing an online business is easy and second, they think that
one can make a fortune through online marketing in an...
How to Write Killer Marketing Copy
Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someone's imagination and open them up to possibilities never before visualized. But used improperly or...
Powerful Direct Marketing Numbers
Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing". It works because, no matter what you have heard,...
WHAT'S THE ONE QUESTION YOUR MARKETING NEEDS TO ANSWER?
It started with a question about their web site, and before I knew it, the company president was bringing in every piece of promotional material they used, from their yellow page and magazine ads to the booklet they give clients at a first meeting....
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Top Three Small Business Marketing Tips
1)The first step to a successful marketing campaign involves planning. Know what you're going to do, when you're going to do it, what your distinctive sales message is, what your competitive advantages are (from the customer's point of view), and how you're going to combine different strategies. Possessing this knowledge will put you in an infinitely stronger position than if your marketing approach is in any way haphazard. Put your plan on paper and refine it every day. 2)Important principle: Prospective customers generally need to be exposed to your company name and marketing message multiple times before they can be persuaded to do business with you. Cautionary note: That does not mean it's advisable to make a long-term commitment to an untested advertising campaign. Reduce the risk and increase the likelihood of a successful outcome by first experimenting with different headlines, bulletted selling points, graphics, or themes to find an advertising concept or combination of elements that produces a solid response rate. Remember, though, that advertising is only a small segment of your overall marketing strategy. There are a myriad of other techniques -- many of which are inexpensive -- that can be used to effectively promote your business, increase your visibility, enhance your image, and reinforce your marketing message in the minds of your target audience. 3)Be
prepared: Always have an up-to-date supply of professional-looking business cards with you wherever you go, and hand them out at every possible opportunity. A second key element of being prepared involves knowing exactly what you're going to say when someone asks you what business you're in or what you do for a living. Think of it as sort of a 20 second "conversational commercial". You don't want it to sound like a sales pitch, but you do want to radiate enthusiasm and put your business in its most favorable light every time you talk about it. A third important aspect of being prepared is having a fresh supply of brochures at your office, briefcase, and car. When someone expresses interest in your services, that's a good opportunity to hand them a brochure or write down their address and promise to send them some information, including a well-written sales letter. To stay motivated and goal-oriented, think of a qualified lead as "a sale waiting to happen". While you can't convert all prospects to customers, you can continually bring in new business by acting on hidden (and obvious) marketing opportunities. © 2004 Optimal Marketing Communications
About the Author
Joel Sussman, president of Optimal Marketing Communications, is a marketing writer and Internet entrepreneur. Visit http://www.marketingsurvivalkit.com for more free marketing tips, recommendations, and ideas.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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