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8 reasons why affiliate marketing is the better option
Many people are confused when they first become iterested in internet businesses, they find themselves asking what type of busisness is best for me? Well I can't answer this for you but I can certainly give you a few pointers in the right...
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales ------------------------------------------------------------ (c) 2004 Charles Kangethe ------------------------- As a marketer you are engaged in a "War" with...
Is Telemarketing Effective?
Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of marketing, business are looking elsewhere. But, can an effectively run telemarketing campaign still pay...
Marketing Smarter to Earn More
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to...
The First Steps In Marketing Your Idea
The first steps in defining your marketing idea determining what your site is to accomplish. Make sure you know how to measure success before you start implementing a plan. Be sure to set reachable goals and objectives. Defining who is in your...
 
Top Three Small Business Marketing Tips

1)The first step to a successful marketing campaign
involves planning. Know what you're going to do, when
you're going to do it, what your distinctive sales
message is, what your competitive advantages are (from
the customer's point of view), and how you're going to
combine different strategies. Possessing this knowledge
will put you in an infinitely stronger position than if
your marketing approach is in any way haphazard. Put
your plan on paper and refine it every day.

2)Important principle: Prospective customers generally
need to be exposed to your company name and marketing message
multiple times before they can be persuaded to do business
with you. Cautionary note: That does not mean it's advisable
to make a long-term commitment to an untested advertising campaign.
Reduce the risk and increase the likelihood of a successful
outcome by first experimenting with different headlines,
bulletted selling points, graphics, or themes to find an
advertising concept or combination of elements that produces
a solid response rate. Remember, though, that advertising
is only a small segment of your overall marketing strategy.
There are a myriad of other techniques -- many of which are
inexpensive -- that can be used to effectively promote your
business, increase your visibility, enhance your image,
and reinforce your marketing message in the minds of
your target audience.

3)Be


prepared: Always have an up-to-date supply of
professional-looking business cards with you wherever
you go, and hand them out at every possible opportunity.
A second key element of being prepared involves knowing
exactly what you're going to say when someone asks you
what business you're in or what you do for a living.
Think of it as sort of a 20 second "conversational
commercial". You don't want it to sound like a sales
pitch, but you do want to radiate enthusiasm and put
your business in its most favorable light every time
you talk about it. A third important aspect of being
prepared is having a fresh supply of brochures at your
office, briefcase, and car. When someone expresses interest
in your services, that's a good opportunity to hand them
a brochure or write down their address and promise to send
them some information, including a well-written sales letter.

To stay motivated and goal-oriented, think of a qualified
lead as "a sale waiting to happen". While you can't convert
all prospects to customers, you can continually bring in
new business by acting on hidden (and obvious) marketing opportunities.

© 2004 Optimal Marketing Communications


About the Author

Joel Sussman, president of Optimal Marketing Communications, is a marketing writer and Internet entrepreneur.
Visit http://www.marketingsurvivalkit.com for more free
marketing tips, recommendations, and ideas.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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