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Informative Articles

6 P's of Marketing
Plan, Pick, Price, Package, Promote, Prove 1. Plan your marketing strategy. 2. Pick a way to market. 3. Price it right. 4. Package it professionally. 5. Promote your product/service. 6. Prove that it works. If not, make it better or go back...
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in. Be sure to read it thoroughly,...
Small Business Marketing Secret #6.5: How To Be Scendsational, Get Noticed And Become Famous.
Everybody loves a bonus, a free prize. When we finished writing the 6 Secrets of Successful Advertising, we felt it needed just that - a little extra, like the temporary tattoo found in a box of kid's cereal. Maybe even a whacky wall walker. You...
Top 10 Marketing Tips!
Information is King of the World Wide Web. And for good reason - We Need It! I am referring to Internet Marketing Information of course. There is not a single day that passes that I haven't learned at least one new marketing tip, Internet trick or...
 
Using Marketing Consultants to Add Value

In today’s ever changing markets it is unacceptable for marketing consultants to simply suggest an answer, it is necessary to provide a fuller service that involves rolling the sleeves up!

In order to decide if you need consultants on a given project or not it is important to answer the questions, why use consultants? And are they offering me tangible benefits?

Why use consultants?
There are a number of good reasons why an organisation would seek outside assistance as opposed to simply buying in the staff on a permanent basis. Although the various reasons and nuances are endless they can usually be broken down into three main groups:

* An extra resource to deal with a temporary workload peak

* To tackle a specific problem that requires a particular skill set and/or an external view

*Skills are required that the organisation can not afford to permanently buy-in

Organisations rely on staffing covering an average or expected workload over a given period of time. However, inevitably there will be peaks and troughs throughout the year. During these peaks the current staffing levels may be insufficient and therefore consultants can be used as added cover.

What should you


get out of it?
To ensure that you are happy with the work produced by the marketing consultant you need to be clear on what you expect to get out of it! A well presented report or set of recommendations that aren’t actioned will not achieve your goal of, for example, revenue growth.

It is often the case that the skills do not exist within the organisation to implement a given solution. In these cases businesses should expect to work closely with the marketing consultant to deliver the results, therefore providing a complete solution with a defined outcome.

Another major benefit of using a marketing consultant is to gain an outsiders perspective. They will be able to bring a fresh pair of eyes as well as impartiality. This is particularly useful when tackling topics such as branding and messaging, where internal staff are "too close" to provide the concise overview required.

About the Author

About Edward Hasting-Evans & Apple Marketing
Edward Hasting-Evans provides expert, result driven freelance marketing & design services to small and medium sized businesses. To find out more about Apple Marketing, his freelance business, please visit:
www.applemarketing.co.uk

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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