|
|
|
Internet Marketing: Are You Penny Wise And Dollar Foolish?
It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one,...
Marketing your Business for Success
www.motivatedentrepreneur.com Sales & Marketing Marketing your Business for Success By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting A pinch of this, a pinch of that, some creative stirring, and marketing mix that can’t be...
Supercharge Your Marketing Efforts
(1) Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example,...
THE POWER OF CONCENTRATED MARKETING
First of all, what do you mean by concentrated? Encarta(R) Pocket Dictionary gives two words that defines it well- strong and focused. Being concentrated requires you not only to have a focus but to have a strong focus! When you desire to...
The Psychology of Color in Marketing
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration...
|
|
| |
|
|
|
|
|
|
Using Marketing Consultants to Add Value
In today’s ever changing markets it is unacceptable for marketing consultants to simply suggest an answer, it is necessary to provide a fuller service that involves rolling the sleeves up!
In order to decide if you need consultants on a given project or not it is important to answer the questions, why use consultants? And are they offering me tangible benefits?
Why use consultants?
There are a number of good reasons why an organisation would seek outside assistance as opposed to simply buying in the staff on a permanent basis. Although the various reasons and nuances are endless they can usually be broken down into three main groups:
* An extra resource to deal with a temporary workload peak
* To tackle a specific problem that requires a particular skill set and/or an external view
*Skills are required that the organisation can not afford to permanently buy-in
Organisations rely on staffing covering an average or expected workload over a given period of time. However, inevitably there will be peaks and troughs throughout the year. During these peaks the current staffing levels may be insufficient and therefore consultants can be used as added cover.
What should you
get out of it?
To ensure that you are happy with the work produced by the marketing consultant you need to be clear on what you expect to get out of it! A well presented report or set of recommendations that aren’t actioned will not achieve your goal of, for example, revenue growth.
It is often the case that the skills do not exist within the organisation to implement a given solution. In these cases businesses should expect to work closely with the marketing consultant to deliver the results, therefore providing a complete solution with a defined outcome.
Another major benefit of using a marketing consultant is to gain an outsiders perspective. They will be able to bring a fresh pair of eyes as well as impartiality. This is particularly useful when tackling topics such as branding and messaging, where internal staff are "too close" to provide the concise overview required.
About the Author
About Edward Hasting-Evans & Apple Marketing
Edward Hasting-Evans provides expert, result driven freelance marketing & design services to small and medium sized businesses. To find out more about Apple Marketing, his freelance business, please visit:
www.applemarketing.co.uk
|
|
|
|
|
| KnowThis: For Marketing, Market Research, Internet Marketing ... |
| KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
| www.knowthis.com |
|
| Marketing - Wikipedia, the free encyclopedia |
| Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
| en.wikipedia.org |
|
| Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
| Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
| marketing.about.com |
|
| Marketing.org - Home of the Business Marketing Association |
| Serves the professional, educational and career development needs of business-to-business marketers. |
| www.marketing.org |
|
| Welcome - American Marketing Association - www.marketingpower.com |
| Dedicated to serving the educational and professional needs of marketing executives. |
| www.marketingpower.com |
|
| Advertising, Marketing, Media and PR News - Brand Republic |
| Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
| www.brandrepublic.com |
|
| Marketing Magazine - Marketing News - Brand Republic |
| Marketing Magazine - Marketing News - Brand Republic. |
| www.brandrepublic.com |
|
| Marketing (Canada) |
| Offers a Canadian source of news and articles on marketing, advertising and media. |
| www.marketingmag.ca |
|
| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
|
| Online Behavioral Contextual Advertising and Marketing. |
| Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
| www.clicksor.com |
|
| Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
| Employment site for marketing and sales professionals. |
| www.marketingjobs.com |
|
| The Chartered Institute of Marketing |
| The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
| www.cim.co.uk |
|
| Marketing: See what people are saying right now on Technorati |
| See all blog posts tagged with marketing on Technorati. |
| www.technorati.com |
|
| Marketing Profs - Marketing Concepts and Strategies: Expert ... |
| Marketing knowhow from professionals. Newsletter, articles and how-to's. |
| www.marketingprofs.com |
|
| Guerrilla Marketing Online - The Official Site |
| Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
| www.gmarketing.com |
|
| Business Marketing - Small Business Marketing |
| Business marketing - Read everything your need to know about small business marketing. |
| www.entrepreneur.com |
|
| All About Marketing |
| Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
| www.managementhelp.org |
|
| Pages tagged with "marketing" on del.icio.us |
| USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
| del.icio.us |
|
| ClickZ Internet Marketing Solutions for Marketers |
| Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
| www.clickz.com |
|
| Direct Marketing Association: Telephone, Mail & Internet Marketing |
| Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
| www.the-dma.org |
|
|