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Informative Articles

4 Dynamic Marketing Tactics
4 Dynamic Marketing Tactics Copyright 2005 Bob Leduc http://BobLeduc.com Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. 1. Focus on...
Do societal marketing contributes beneficially for the betterment of the Pakistani customer?
Let’s first define that what societal marketing is: “Societal marketing blends social, company and customers wants.” The modern time is the time of information, peoples are more aware of sensitive issues which the earlier generations did not...
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about...
Postcard direct mail marketing tips and ideas
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that...
Use Photos as Part of your Marketing Arsenal
Photos should be important parts of your marketing. The photos are useful - to document your offers - to achieve positive acceptance of what you are displaying - to function as eye catchers - to bring the buyers in a general positive mood...
 
Using Marketing Consultants to Add Value

In today’s ever changing markets it is unacceptable for marketing consultants to simply suggest an answer, it is necessary to provide a fuller service that involves rolling the sleeves up!

In order to decide if you need consultants on a given project or not it is important to answer the questions, why use consultants? And are they offering me tangible benefits?

Why use consultants?
There are a number of good reasons why an organisation would seek outside assistance as opposed to simply buying in the staff on a permanent basis. Although the various reasons and nuances are endless they can usually be broken down into three main groups:

* An extra resource to deal with a temporary workload peak

* To tackle a specific problem that requires a particular skill set and/or an external view

*Skills are required that the organisation can not afford to permanently buy-in

Organisations rely on staffing covering an average or expected workload over a given period of time. However, inevitably there will be peaks and troughs throughout the year. During these peaks the current staffing levels may be insufficient and therefore consultants can be used as added cover.

What should you


get out of it?
To ensure that you are happy with the work produced by the marketing consultant you need to be clear on what you expect to get out of it! A well presented report or set of recommendations that aren’t actioned will not achieve your goal of, for example, revenue growth.

It is often the case that the skills do not exist within the organisation to implement a given solution. In these cases businesses should expect to work closely with the marketing consultant to deliver the results, therefore providing a complete solution with a defined outcome.

Another major benefit of using a marketing consultant is to gain an outsiders perspective. They will be able to bring a fresh pair of eyes as well as impartiality. This is particularly useful when tackling topics such as branding and messaging, where internal staff are "too close" to provide the concise overview required.

About the Author

About Edward Hasting-Evans & Apple Marketing
Edward Hasting-Evans provides expert, result driven freelance marketing & design services to small and medium sized businesses. To find out more about Apple Marketing, his freelance business, please visit:
www.applemarketing.co.uk

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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  • you marketing minded financial planner can be an author

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