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Building Affiliate Marketing Websites Online The Easy Way
There are some myths in affiliate marketing, which attract a lot
of people to it believing they are true. First is they think
managing an online business is easy and second, they think that
one can make a fortune through online marketing in an...
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that...
Mobile Marketing tips for Small Businesses
Welcome to the next frontier in marketing – wireless or mobile marketing, also known as m-commerce. Analysts predict that 2005 will be the year that mobile marketing really takes off and that companies will take advantage of this medium in much the...
The Marketing Recipe: Money, Marketing and Me – 3 Keys For Success
You have a great product or service… Now, how should you market it?
You have to make others know about what you have to offer. There is no good in having a great idea if you don’t know how to sell it, right?
Your motivation is financial...
Top Ten Objectives of Database Marketing
Top Ten Objectives of Database Marketing by John Botscharow Database marketing depends on you creating a pool of information about your individual customers and prospects. Thsi data is taken from order forms, information requests, customer service...
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Using Marketing Consultants to Add Value
In today’s ever changing markets it is unacceptable for marketing consultants to simply suggest an answer, it is necessary to provide a fuller service that involves rolling the sleeves up!
In order to decide if you need consultants on a given project or not it is important to answer the questions, why use consultants? And are they offering me tangible benefits?
Why use consultants? There are a number of good reasons why an organisation would seek outside assistance as opposed to simply buying in the staff on a permanent basis. Although the various reasons and nuances are endless they can usually be broken down into three main groups:
* An extra resource to deal with a temporary workload peak
* To tackle a specific problem that requires a particular skill set and/or an external view
*Skills are required that the organisation can not afford to permanently buy-in
Organisations rely on staffing covering an average or expected workload over a given period of time. However, inevitably there will be peaks and troughs throughout the year. During these peaks the current staffing levels may be insufficient and therefore consultants can be used as added cover.
What should you
get out of it? To ensure that you are happy with the work produced by the marketing consultant you need to be clear on what you expect to get out of it! A well presented report or set of recommendations that aren’t actioned will not achieve your goal of, for example, revenue growth.
It is often the case that the skills do not exist within the organisation to implement a given solution. In these cases businesses should expect to work closely with the marketing consultant to deliver the results, therefore providing a complete solution with a defined outcome.
Another major benefit of using a marketing consultant is to gain an outsiders perspective. They will be able to bring a fresh pair of eyes as well as impartiality. This is particularly useful when tackling topics such as branding and messaging, where internal staff are "too close" to provide the concise overview required.
About the Author
About Edward Hasting-Evans & Apple Marketing Edward Hasting-Evans provides expert, result driven freelance marketing & design services to small and medium sized businesses. To find out more about Apple Marketing, his freelance business, please visit: www.applemarketing.co.uk
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Welcome - American Marketing Association - www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
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Online Behavioral Contextual Advertising and Marketing. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
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del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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