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Informative Articles

Do You Know The Common Direct Marketing Measurements
John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers, there are scientific ways to determine which half is...
Financial Planners Publicity and Marketing: Live By The Calendar
The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it’s out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media...
The Secret To Marketing Your FSBO Home For Sale
You’re ready to put your home or land (house, townhouse, condo, apartment, farm, ranch, finished lot, raw land, etc.) on the market as a FSBO (for sale by owner). You’ve priced your property appropriately and gotten it ready to show. How are you...
What Is Marketing?
To too many people marketing equates to one of two things: - Selling: with all that entails such as the dreaded double-glazing or financial salesman. - Advertising: with all that entails such as the slick young creative and smarmy account person....
What Santa Knows About Marketing
What's that ringing sound you hear at this time of year? It's the sound of store registers ringing up the sales generated by Santa Claus. Just because he's old, overweight, long haired, unshaven and dresses funny, don't overlook his marketing...
 
Using Photographs and Graphics In Marketing Your Business

More and more businesses are seeing the benefit of
photography in marketing their business. html emails,
websites, business cards, banners. Scanners and
other digital equipment is HOT! What will you need to
know about the area of photography to take advantage
of photo marketing in your business?

Many memorable moments would be lost and long forgotten
without photography. The most important thing to
photography is light. The camera is a precise instrument
for capturing light. The word "camera" in Latin means
room. The name camera comes from the first invention
towards capturing the world on film, the camera obscura
or dark room.

This invention came about in the 14th century and was
used by such artists as Da Vinci and Michelangelo to
more accurately draw their subjects onto paper. The
invention of this box made way for more advancements in
cameras and photography.

There are five essential items in cameras that make
photography the magic it is. Exposure, refraction,
plane of focus, angle of view and aperture. Exposure is
the amount of time a camera lets film be exposed to
light. Plane of focus is the area where light reforms
an image in the film. Refraction is the bending of light
through the lenses of a camera. Angle of view is
the angle created on a lens when you take the two
outermost points you can see through a lens and diverge
them to the exact center of the lens. The angle created
will be the angle at which the


camera can take pictures
at. Aperture is the amount of light a lens allows into
the camera.

The camera obscura, as previously mentioned, was a large
room with a small hole where light could pass through.
The development of the camera obscura used two tracks.
One of these led to the portable box device that was
a drawing device. In the 17th and 18th century, many
artists were helped by the use of the camera obscura.

Beginning in the 19th century, the camera obscura
was ready with little or no modification to accept a
sheet of light sensitive material which became the
photographic camera. The other track became the camera
obscura room, a mixing of education and entertainment.

In the 19th century, with improved lenses that could cast
larger and sharper images, the camera obscura flourished
at the seaside and in areas of scenic beauty.

Of course now there are much more practical ways to take
photographs. From the traditional 35mm cameras to the
newest cellular phones equipped with digital cameras. Big
ones, small ones, and anything else you can think of.
There is a camera to fit your needs and lifestyle, or
even your color preference. The world of photography has
certainly grown a lot over the years. Taking into
consideration your usage when purchasing is key to
investing in the proper equipment. Valerie Sipple is webmaster of a resource site about photography called Really Great Photography

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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