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11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using? Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you ...
Smart marketing secrets revealed!
Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever? Well, here are some real “secrets” for you – and there’s no price tag attached. Ever wonder how...
The New Spiritual Marketing Explosion - Part III
1- Viral Marketing of Items, or Viral Marketing of Visions & Ideas? Does it really matter, if we peddle our items to others? Is the quantity, even of improving items really lifting humanity up to unknown flight? (Money changers and merchants in the...
The Small Business Marketing Secret You Can Learn In The Cereal Aisle
Have you walked down the cereal aisle lately?
There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action.
If you look closely, you will...
Why do many people fail in Affiliate Marketing!
Affiliate marketing has been around on the Web for quite sometime now, but there are still a lot of people who doesn't know much or even nothing about it. Most of the people that don't know about affiliate marketing and has just discovered it...
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Using Web Resources to backup your Trade Show Marketing efforts -- During the Show
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Websites and Trade Shows, part 2 Using Your Web Resources to backup your Trade Show Marketing efforts -- During the Show< d>< r>< able> The question is "How can I use my website to support and enhance my presentation at the show?" Two things come immediately to mind:
1. Use Your Website as a Resource at the Show The idea is that you have a computer or two set up right at the show where people can look at your product lines and special promotions. This does not its pros and cons -- apart from the obvious cost and inconvenience involved in getting it set up.
Create a special website just for the show and put it right on the computer. No need for an internet connection. Keep it simple. Just focus on the objective at hand, which is to give people a reason to check out your products or services once they get "home". What you're trying to do is generate pre-qualified leads.
Build in a lead generation "system" to collect information on pre-qualified prospects. This could be an online form with the information stored locally on the local computer. Or probably better, just a response card they can fill out and stuff into your response box.2. Use Your Website as a place to direct Prospects Using your website as a reference point for prospects is really a no-brainer, right? Everybody at the show says: "For more information, check out our website." The problem is, with 50 or 100 websites to check out once your visitors get home, yours is likely to get lost in the
shuffle.
You must give prospects a reason to look at your website.
Create a valuable special offer they can only access online. Make a strong, clear “pitch”. Put it in the form of a "valuable coupon", something like this:
"Get $40 off your next purchase when you register online."
This encourages your prospect to keep the handout, and also encourages them to respond by going to your website and having another close look at your special offer.
Tie in your online registration form with an autoresponder. So now when somebody registers online, they will automatically be sent a series of messages over a period of weeks or months. This is a perfect way to keep in touch with your prospects without having to worry about it. The system takes care of it for you. All you do is fine-tune the messages and handle the sales enquiries.
A "system" like this gives you an automatic advantage over your not-so-organized competitors. What could be better than that? Related Information:
Handouts that Stick Around After the Party
Promoting with Autoresponders
About the Author
Rick Hendershot is based in Conestogo, Ontario, Canada. He spent many years as an advertising consultant, and small business owner. He publishes www.tradeshow-display-experts.com, www.small-business-online.com, and a regular ezine called Trade Show Tips. He can be reached at rh@small-business-online.com.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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