|
|
What Are You Afraid Of: Marketing Survey Results About Business Owners Going Cyber
After two weeks of surveying my visitors, I am finally making an attempt to draw some conclusions. Reading my visitors replies to the survey questions, I sense one common concern in one way or another: lack of money and lack of profits. One person even said, "help me make money first then i'll send you a payment".
Another theme dominating in people's replies is the confusion about too many details involved in starting a web business. If you already have a web site, you know what this means. Just step aside for a second and take a look at your business from a newbie's prospective.
You had to design a web site, put it online, figure out a way of accepting online payments, find out where and how to advertise, how to capture your visitors' e-mail address and how to contact them later to remind about your products. The list can go on and on, and if you are not web savvy, you might find yourself scratching behind your ear not knowing where to start.
Here are some of the common concerns my visitors had:
- How to reach target audience (creating a flow of target traffic) - How to focus their online efforts better (web business management) - How to make their web site to sell on the first visit (direct marketing) - Lack
of time and how to overcome it (efficient use of time spent online) - Not enough customers (finding and selling to a target customer) - Lack of money to start a business and advertise it - Fear of technology (general Internet knowledge) - How to automate some time-consuming tasks - Making a web site look more professional
Most of the people who filled out the survey are either stay-at-home moms or people with full-time jobs who desperately want to make enough money with their business to quit their jobs. Nothing new there, all right. The words "fast" and "easy" were mentioned in the replies quite frequently which tells me that most people who are starting an online business still don't have a realistic idea of how much time and energy is involved in making it a success.
They say, the first million is the hardest. So, please, do me a favor: the next time you see a "make money while you sleep" ad, pass it by.
About the Author
Milana Nastetskaya is a full-time web developer and the author of 3 books: "Create Your First Business Web Site in 10 days!", "65 Instant Web Answers!" and "How To Install and Troubleshoot CGI scripts". http://www.firstbusinesswebsite.com http://www.instantwebanswers.com http://www.installcgi.com
|
|
|
|
|
KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
  |
Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
  |
Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
  |
Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
  |
Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
  |
Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
  |
Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
  |
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
  |
The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
  |
Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
  |
Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
  |
Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
  |
Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
  |
All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
  |
Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
  |