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Better Marketing Through Modern Mind-Control
There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they...
Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
The Best Kept Internet Marketing Secret
Do you want to save up to 10 years of internet frustration and thousands of dollars in advertising & testing? You’re about to find out an amazing secret that the gurus don’t want you to know about. Now at first you may think this isn’t a big...
The Hierarchy Of Marketing
Think back to your days as a college freshman,... so many classes, so many options. If you ever took a psychology class, you might remember a guy by the name of Abraham Maslow. Maslow was a psychologist that came up with a theory dealing with the...
The Top Five Qualities Of A Successful, and Profitable, Internet Marketing Business!
Internet Marketing is a very powerful way for everyone to have the same opportunity in creating a long lasting, and vibrant, home based business. People from all over the world are realizing their money making potential with Internet Marketing...
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What Do You Mean I Am A Product?! (Career Marketing 101)
Job search seems to have many hurdles to overcome - resume,
interview technique, appearance, and networking are challenges
that job seekers face. These hurdles are surmountable with a
strong job search plan and dedicated execution. Job seekers need
to apply traditional advertising and marketing methods to their
job search to achieve results. By thinking of themselves as the
"product" and the employer as the "buyer" job seekers can
approach their career transitions from a sales aspect.
Market Analysis
Most job seekers have no clear concept of their target market,
the conditions of the market, and the types of employers whom
would hire them. They need to conduct a market analysis similar
to what most business owners have developed as part of a
business plan. The business owner must conduct some sort of
market analysis to determine to whom they are going to be
selling their products or services, to create a profile of their
target customer, to describe their competition, and to find out
the conditions of the current market. Job seekers should go
through the same process.
Job seekers should educate themselves on the conditions of the
employment and economic markets in their targeted geographic
area. They must research companies in either the industry or
area to create a profile that includes financial conditions,
past activities, names of executives, products, services,
financial forecasts, etc. for each company. By doing this, job
seekers get a good picture of their target "buyer" - who they
are, what they do, how much money they can spend, and if they
are planning on being around for awhile.
Scoping out the competition is also important for job seekers.
The market is flush with very qualified, highly experienced
professionals who are offering "buyers" (employers) skills and
knowledge that are all very similar. Job seekers need to find
out what kind of competition they face - what they are offering
employers, what salaries they are seeking, what benefits they
are seeking, and what type of skills/experience combinations
they are offering. One method is to contact target companies and
ask what skills/experience the employees they've hired in the
past six months possess. Job seekers can also talk with
executive recruiters to find out what they see in the market
conditions and what they expect for the next six months.
Pricing is important in a market analysis. Salary levels can be
researched through the Bureau of Labor Statistics, Salary.com,
and from scanning most recent job advertisements. In a buyers'
market, prices go down; therefore, salaries are going down.
Salaries have fallen from a high in 2000 to levels last seen in
1998 and are continuing to slide. Many job seekers price
themselves out of the market because they do not know what their
skills are currently worth. Job seekers who find out what
salaries they can expect and market their skills with that
salary in mind will receive better job search results.
Target Market
Location, buying power, motivation, industry - all are aspects
of a target market. If Santa's chief elf gets downsized because
suddenly Santa decides it's cheaper to outsource to Thailand,
Mr. Elf has very few alternatives at the North Pole for work.
Toy makers are overseas or in the US, not the North Pole. He can
search for a job all he wishes at the North Pole but if the work
isn't there, he will not have success. Location is a key factor
in a job search.
Buying power is expressed through stock prices, growth
forecasts, quarterly reports, annual reports, and spending. A
company in stable growth mode has buying power - it can meet
payroll and will be less likely to lay off. Determining the
buying power/financial
status of the target market (employers)
is vital to a successful job search. Many people have not done
this research, accepted a position, and found themselves laid
off again in a month and a half or so.
Career Branding
Career branding is a hot term in the employment industry these
days. Technically, career branding is simply building a great
reputation in your career on purpose and then leveraging that
reputation to further build your career. In traditional
business, branding is a promise of an experience. If you see an
advertisement for Coca-Cola, you automatically think of a cool,
refreshing beverage. Coke has worked diligently over the years
to establish their brand. To some degree, job seekers can do the
same thing with their careers by documenting their achievements,
working hard on their skills, and building a good reputation
within their industries.
Direct Marketing
Direct marketing in a job search is getting your message
directly to the buyer. In this case, that means getting your
resume directly to the decision-maker. Most job seekers have
difficulty with this task. How do you identify the
decision-maker? Many job seekers are turning to resume blasting
services that employ databases full of hiring managers,
recruiters, and other people in hiring positions. Just as
traditional business people purchase mailing lists, job seekers
can purchase resume blasts that send their resumes to members of
similar databases. Typical results for direct marketing is
around 1-2% response rate. Resume blasts tend to have similar
results but they are relatively inexpensive and may be worth the
effort.
Research companies can be hired to target specific industries,
companies, or other sectors based on specified parameters. These
companies can gather very specific information, often mining
down to the direct decision-maker, but their fees are higher
than resume blasting services. For the serious job seeker who
does not have the time or the abilities to do serious data
mining for contact information, this can be an investment in
career search that pays off.
Print Advertising
Career print advertising is the resume and accompanying
documents such as cover letters, project details, portfolios,
and biographies. Most job seekers feel a self-written resume and
supporting documents are fine but it is interesting to note that
big companies rarely do their own print advertising in-house.
They concentrate on doing what they do best - providing goods
and services - and outsource advertising to experts in the
field. In recent years, more and more professionals, especially
those who are intent on career success, seek the services of
professional resume writers and career coaches to assist them in
effectively marketing their careers.
Word of Mouth Advertising
Simply put, word of mouth advertising is networking. Someone
talking to another about the benefits of "buying" a "product".
As any business owner can tell you, word of mouth advertising is
the least expensive, most effective, and longest-lasting of all
forms of advertising. Unfortunately, most job seekers use this
method least because it seems so difficult. A good career coach
can be invaluable in teaching job seekers networking and helping
them overcome their fears of talking to others concerning their
careers.
About the author:
Published in 25 career books, Alesia has been cited by Jist
Publications as one of the "best resume writers in North
America" and quoted as a Career Expert in the Wall Street
Journal. Serving as the Resume Expert for over 50+
organizations, she has numerous media appearances to her credit
and is a frequent keynote speaker. http://getinterviews.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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