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How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales ------------------------------------------------------------ (c) 2004 Charles Kangethe ------------------------- As a marketer you are engaged in a "War" with...
Internet Marketing Success is a Cumulative Effect
Being successful at Internet marketing does require doing the right things, like search engine optimization and targeted online promotion. But assuming you are already doing these things, the real secret to success is to just do...
Making your web-site an effective Marketing tool!
In today's fiercely competitive and boundaryless market place many companies feel compelled to create a website. Peruse the Internet and you will see a variety of websites with varying degrees of effectiveness. Some are downright terrible, many are...
Marketing to a Global Audience
Are your internet marketing efforts focused solely on the United States? If so, you may be passing up on one of the best opportunities ever to reach a global audience. The entire world has the opportunity to access the internet and many people are...
MLM Network Marketing Success Secret - Own The Product
Affiliate marketing or MLM network marketing has provided earning opportunity to scores of people. By all indications this form of market promotion is here to stay for a long time. When an affiliate tries to sell a product for some one else,...
 
What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it.

N0w imagine that you didn't have the time to plan your home but went ahead and hired a builder to get started. How would he know what to build? Without a plan, the result would be unlikely to meet your needs and you'd have wasted a lot of time and money.

Everyday I get calls from frustrated owners of small businesses. Their marketing isn't helping them generate a steady stream of new clients or bring in the revenue that they think they should be making.

My conversation with Ken, from Toronto, was typical. I asked Ken to describe his business and his business goals. I asked him to tell me about his target market and what he is doing to market his business.

He easily described his technological and design expertise, his Web services and the ads and mailings he was using to promote his business. Then I asked the question that stumps almost everyone who calls me for advice: I asked Ken if he had a marketing plan and what it was. He didn't have one.

Do you?

You know what your goals are and where you want to take your business. You also know that marketing involves activities such as building a web site, mailings, advertising and phone calls to prospects. But without a plan tying these efforts together, these activities by themselves may do little to help you achieve your goals.

You need a well thought out blueprint for your marketing, just as you would for your dream home.

Here's how to start putting your marketing plan together.

1. Identify Your Marketing Goals
What specifically does your marketing need to achieve for your business to grow? You can state this in terms of the number of qualified leads generated each week, the percentage of leads converted to s.ales, total revenue, and profit.

What are your marketing goals?

2. Define Your Marketing Strategy
This is your overall approach and positioning relative to your goals and your


competition. My marketing strategy is an educational one. It is based on giving people ideas and information they can use as a means of getting their attention and demonstrating the value I provide.

What is your marketing strategy?

3. Set Up Your Marketing System
Develop a plan of action. To increase s.ales, your marketing activities and the media you use need to reflect your marketing strategy and work together as one.

I use articles and pay-per-click ads to get people to my web site, a free marketing guide to generate contacts, forms to generate leads, and follow up with autoresponders, my ezine and phone calls. Each individual activity supports and works in harmony with the others to bring me a lot of business.

What is your marketing system?

4. Map Out Your Marketing Activities
Now flesh out the details. You've decided what your marketing activities will be; now for each marketing activity you’ll need to determine who will create and implement it and when.

Who will be responsible for developing, implementing and maintaining your marketing?

5. Sharpen Your Marketing Tools
Each marketing activity involves using one or more marketing tools. These include everything from your web site to your phone scripts to your marketing messages. To cut through the information clutter and get your prospect's attention you'll want finely honed tools.

Could you sharpen your marketing tools?

Plan your marketing like you would your dream home. The time you spend developing a marketing plan - your blueprints - based on your business goals, a clear strategy, and a coordinated system will pay off.

Use your marketing plan in conjunction with a set of sharp marketing tools. You'll be building your client base and profits in no time at all.
-

About the Author

2005 © In Mind Communications, LLC. All rights reserved.
-
The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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