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Marketing On The Cheap: Join The What?
Your local Chamber of Commerce. Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one. What seems now like a hundred years ago I owned and...
Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about “marketing a website” on the web. 99% of the time the first words anyone ever hears are “search engine marketing.” Or some semblance of the phrase. And from that point on, the hammering of...
Ten Reasons Why Online Surveys are the Future Of Marketing
Customers are tough cookies. They're extremely media aware and increasingly cynical – it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits...
Web Technology in Marketing: Friend or Foe?
Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge...
What are Your Thoughts on Marketing Re$earch?
I have always been a firm believer that there is never one correct answer to a question. Some call that argumentative, I call it Independent and Creative Thought. I have also come to the conclusion over the years that by feeding answers to a...
 
When Marketing Frustration Threatens to Overwhelm You

One of the more common posts you'll find in Internet marketing
forums is an expression of frustration in that marketing efforts
are not producing any results.

I was there once and I completely empathize! But I persevered
and, while I'm not a millionaire, having an online business does
have its rewards.

Frustration doesn't have to dictate upon you and declare it's the
end of the road. Look at it as a call for a hiatus or a break
from your work. It's that time in your labors when you merely
have to take a breather and give renewed thought to your
business.

Here are a few helpful brain food:

1. What is your motivation? Is it merely to earn money?
Ultimately that's every marketer's goal. However, there are many
ways to meet that goal. You can take small steps or various
turns. Perhaps you can first build a web site that shares what
you already know and then go on from there.

My first site on a free web host was a inspirational site. It was
put up not to make money but to inspire. Eventually, it brought
in some earnings from affiliate links placed here and there. But
my motivation was to inspire. Earning money was the bonus.

2. Reset your goals. Don't as yet go for the big ones. Accomplish
the small ones first by doing small tasks each day. When you get
the hang of accomplishing the small tasks, you'll naturally
progress to achieving the larger goals. Try earning first small
amounts then graduate to the bigger ones.

3. Assess your strengths. Some years back when frustration was
about to compel me to throw my computer into the trash can, I
wrote an article to myself (my outlet when frustrated, depressed
or such is writing) and entitled it, "The Essence of


Success."

I took a chance and submitted it to the defunct Internet Day,
which had thousands of subscribers then. To my surprise they e-
mailed me the next day to inform me they were publishing it and
it came out on the next issue. That article garnered for me more
than 200 subscribers when it was published.

Writing is my strength and I use it often in my marketing
efforts. You can read that article, "The Essence of Success,"
through this link:
http://powermarketingtools.com/articles/essence.html

Many publishers still request to print it.

4. Assess what you're selling. It just may not be you. The
affiliate programs that are not making money for me, I learn in
hindsight, are programs I don't feel strongly about. This means
you have to buy the program you want to sell and be passionate
about it.

If you're selling a service or your own product, assess it. Is it
something people need or want? Are you mentioning its benefits?
Look at it inside and out. Perhaps you need to re-package it.

5. Learn some more. Study the sites of successful marketers,
their copy, their products, their methods. Visit the forums and
ask questions.

There are also marketers out there who aren't well-known gurus
but they sure know their stuff and are just ever willing to spill
the beans. In truth, it's from these unknown marketers that I've
learned the best marketing strategies.

So there! Frustration is just an emotion. You can conquer it. For
all you know, it could be a sign that success is just around the
corner.

Copyright 2003 Dean F. Mapa

About the Author

Dean Mapa is a writer, motivational speaker and Internet marketer. Visit his blog at http://powermarketingtools.com for more marketing wisdom

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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