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7 Mortgage Marketing Tips for Loan Officers
It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!
Mortgage Marketing Tip #1
Make your advertising and print media more effective by having a headline on...
Ezine Marketing Is About More Than Sending An Email Message
The definition of insanity has been said to be, "doing the same things and expecting different results."
Yeah, I can see that. Especially when it comes to internet marketing. If really doesn't matter if you're and affiliate marketer, service...
Search Engine Marketing: Choosing Keyword Phrases
Selecting the right keyword phrases is the key to a successful search engine marketing campaign.
Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD...
The Eleventh Law of Gravitational Marketing for Small Businesses: The Most Valuable Asset A Small Business Has.
The most valuable asset a small business and independent sales professional has is not their
Car, their office or the staff - it's the database of customers and prospects.
Here's a tid-bit of confidential information you need to know.
The...
The ON world of OFFline marketing
Ok, now if you've started reading this article thinking that its going to be the same story about the business cards carrying your logo and company name, you are right. Hey, dont reach for that back button already. Okay, since business cards is one...
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When Marketing Frustration Threatens to Overwhelm You
One of the more common posts you'll find in Internet marketing forums is an expression of frustration in that marketing efforts are not producing any results.
I was there once and I completely empathize! But I persevered and, while I'm not a millionaire, having an online business does have its rewards.
Frustration doesn't have to dictate upon you and declare it's the end of the road. Look at it as a call for a hiatus or a break from your work. It's that time in your labors when you merely have to take a breather and give renewed thought to your business.
Here are a few helpful brain food:
1. What is your motivation? Is it merely to earn money? Ultimately that's every marketer's goal. However, there are many ways to meet that goal. You can take small steps or various turns. Perhaps you can first build a web site that shares what you already know and then go on from there.
My first site on a free web host was a inspirational site. It was put up not to make money but to inspire. Eventually, it brought in some earnings from affiliate links placed here and there. But my motivation was to inspire. Earning money was the bonus.
2. Reset your goals. Don't as yet go for the big ones. Accomplish the small ones first by doing small tasks each day. When you get the hang of accomplishing the small tasks, you'll naturally progress to achieving the larger goals. Try earning first small amounts then graduate to the bigger ones.
3. Assess your strengths. Some years back when frustration was about to compel me to throw my computer into the trash can, I wrote an article to myself (my outlet when frustrated, depressed or such is writing) and entitled it, "The Essence of
Success."
I took a chance and submitted it to the defunct Internet Day, which had thousands of subscribers then. To my surprise they e- mailed me the next day to inform me they were publishing it and it came out on the next issue. That article garnered for me more than 200 subscribers when it was published.
Writing is my strength and I use it often in my marketing efforts. You can read that article, "The Essence of Success," through this link: http://powermarketingtools.com/articles/essence.html
Many publishers still request to print it.
4. Assess what you're selling. It just may not be you. The affiliate programs that are not making money for me, I learn in hindsight, are programs I don't feel strongly about. This means you have to buy the program you want to sell and be passionate about it.
If you're selling a service or your own product, assess it. Is it something people need or want? Are you mentioning its benefits? Look at it inside and out. Perhaps you need to re-package it.
5. Learn some more. Study the sites of successful marketers, their copy, their products, their methods. Visit the forums and ask questions.
There are also marketers out there who aren't well-known gurus but they sure know their stuff and are just ever willing to spill the beans. In truth, it's from these unknown marketers that I've learned the best marketing strategies.
So there! Frustration is just an emotion. You can conquer it. For all you know, it could be a sign that success is just around the corner.
Copyright 2003 Dean F. Mapa
About the Author
Dean Mapa is a writer, motivational speaker and Internet marketer. Visit his blog at http://powermarketingtools.com for more marketing wisdom
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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