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Informative Articles

Baby Boomers -- Marketing to the "Me" Generation
Unless you’ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. You can try to...
How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work? The Multiplier Effect occurs when your marketing...
Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques. Heck, some of the greatest business innovations of all time came about when someone took something that worked in one industry and...
Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
 
Where Would You Be Without Marketing?

Marketing is a broad business subject that encompasses a
range of activities including advertising, public relations,
sales, and promotions. Generally, you will find that people
often confuse sales with marketing, when in fact the two are
quite different. Marketing is all about getting a product or
service into the market, promoting it, influencing behavior,
and encouraging sales turnover. Sales, quite distinctly, is
the actual transaction of getting a product or service into
the hands of your customers.

With so many messages being propelled towards all of us
these days, it is more critical than ever for a company to
get their product noticed. This means marketers have
evolved to being creative. Marketing is not an exact science
and managers who know little about it are afraid that the
marketing staff within their firm is often wasting valuable
money. The truth is that marketing is an investment that
always pays off; it just may come back in ways that are not
necessarily measurable. So even though one campaign may
bring moderate results, another will bring astonishing
profits.

Companies not committed to a marketing program are at a
disadvantage in today's business world. Those who are still
focused on their products, rather than their customers, are
doomed to experience lots of failure. Knowing what your
clients' expectations are and working to exceed them is
the key to ultimate business


success.

There are millions of marketing ideas just waiting to be
spawned. If you need to generate ideas, start by
brainstorming on paper or on the computer. One small idea
usually leads to many other ideas. Alternatively you can
do a web search for the specific marketing ideas you are
looking to use in your marketing program. If you lack the
talent or time to be creative and generate your own
marketing ideas, there are marketing agencies that can
assist you to build a complete marketing program.

When you are planning your marketing program, keep in mind
the hurdles you may face, and think of ways to eliminate
them. Some things that may hold you back from implementing
your marketing ideas include budget shortfalls, lack of
skill, or being understaffed. Think of ways around this as
you plan your strategy for the future.

Finally, think about the specific actions that you can use
in a marketing campaign. Your marketing actions might
include advertising, sponsorship, branding, and public
relations. Or, you may want to stick with direct mail,
product packaging and creating promotional materials such as
pens or caps. Whatever method you choose, make sure you
are pointing excited energy in that direction. It will
be reflected in the results!


About the Author

Andrea Lee Churchill is enthusiastic about marketing and
is the originator of All About Marketing

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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