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How to Earn More by Visualizing Your Marketing Success
Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives? We all daydream and picture ourselves in places we'd like to go to, or doing things we enjoy or have always wanted to try. What...
Marketing Lessons from Santa
If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa’s message is short--joy. His...
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? On a personal basis, there are likely almost as many definitions of success as there are people in the world. In marketing, though, there are...
Secrets to Marketing Like an MLM Pro!
The purpose of our brief article for MLM.com is to hopefully clear up some confusion that EVERY distributor in network marketing goes through at one point in time. We are going to share with you the TOP FOUR REASONS WHY PEOPLE FAIL IN NETWORK...
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In today’s ever changing markets it is unacceptable for marketing consultants to simply suggest an answer, it is necessary to provide a fuller service that involves rolling the sleeves up! In order to decide if you need consultants on a given...
 
Winning the Game: Your Strategic Marketing Plan

If you want your small business to compete with the "big boys"
you should have a "strategic marketing plan." A strategic
marketing plan basically spells out how you will use your
available resources to meet your company's stated goals
and objectives. (You do have goals right? If not that's a topic
for another article.) Here's what you need:

1) State your Objectives:

Companies usually set objectives in terms of desired profit,
total sales, or market share. Profit tends to be the most popular
company focus. Market share refers to how much of the market
you snag compared to your competitors. Other objectives can
be your total sales, number of loyal customers, or customer
satisfaction. Company objectives always provide a time frame
and are verifiable which is why objectives are usually stated
in percentages and dollar signs.

2) Situation Analysis:

Looks at the current business environment and can be
elaborate or very simple. The components examined are
competition, the size of the market, types of customers,
channels of distribution, and economic conditions. By
taking an overview of the whole picture and stating
your strengths and weaknesses, you'll have
a clearer understanding of how well your company will
compete.

3) Target Market:

Who are your customers? Your company can't sell to everyone,
so you need to decide what part of the market segment you're
going to serve. A thorough understanding of who your
customers are and how to find them are imperative to your
company's success. Look at demographics such as how much
money they make, where they live, how much
education they have, etc.

4) Positioning:

The picture created in your customer's eyes about your
company's products/services. When you think of positioning,
think of "image."


Positioning is very important in today's
competitive world. Corporate marketing teams will often
use positioning strategies when trying to target different
target markets.

5) Marketing Mix:

The final step is to develop plans for each aspect of
the marketing mix and integrate them into your
company's overall strategy. So, what's in the marketing
mix you ask? They consist of the "Four P's":

Product
Place
Promotion
Price

You must use all four elements of the mix in your strategy
plan and devise a plan is needed for each. When you're
developing plans for each element, ask
yourself the following types of questions.

A) Product/ What new products can we introduce?
What type of service do our customers expect?
What should our return policy be?

B) Place/ What types of places should carry our
products? How will we get our products to our
customers? How will we handle complaints?

C) Promotion/ What am I trying to accomplish through
my promotion objectives? Branding? More sales? something
else? What types of media should we use to advertise
radio, TV, print, ect.

D) Price/ How will my product/service be priced in
comparison to my competitors? Can I make a profit
at this price level?

By keeping all of the above in mind you'll design
a strategic marketing plan that allows you to win
the game and compete with your competitors.

Running a business, just like a game, relies on
good strategy........It's your move....

About the Author

Merle
http://www.ezineadauction.com
"Where the Best Deals in Ezine Advertising are Made"
Subscribe to Ezine Ad Auction Authority and be
kept up to date on new auctions as they're added
and much more subscribe@ezineadauction.com
For advertising information send mailto:advertise@ezineadauction.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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