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Getting Lucky with Systematic marketing
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had...
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World-class Marketing: When and Where

Quadruple, even do thirty times your present product or service
sales. Accomplish this in less than nine months!

You don't even need a Web site with the following easy-to-
understand information.

Judy Cullins, 20-year book coach, answers two big questions:
"When should I start marketing my book? and "Where should I
focus my marketing for maximum results?"

What is World-Class Marketing?

Most creators make the mistake of getting the project
completely written. Then they will think about how to market
themselves or their product. You don't have to make this big
mistake.

The best time to start your marketing is while you are writing
your book, promotion copy, or Web site copy. It gives you the
bigger picture of where your project is going and will much
better serve your particular audience when it is done. Knowing
and practicing that, you will write much more focused,
compelling copy that practically eliminates editing.

You will answer the big questions and challenges your readers
have. To do this, you need to apply the essential "Seven Hot-
Selling Points" as your write your chapters.

If you are nearly finished and have your final edits to do, you
may still benefit from the "Seven Hot-Selling Points" and "Fast-
Forward Writing Technique" ( a technique that poses questions
and answers to shorten writing time while creating more powerful
copy). To take advantage of this, you will have to be willing


to
make some changes. Why? Because you want your book to sell
well. You want to make money--even profits!

Either way you can keep your book, product or service dream
alive by getting news of it into the hands of thousands of readers
rather than a few. You can send this out via print or via Online.

If other marketing and promotion campaigns have brought few
product sales, left your wallet thinner, wasted your valuable time,
and left you with a garage full of unsold masterpieces, you may
now be ready to set up your book's virtual marketing machine-
the Internet.

Any newbie or non-techie can grab this opportunity as I did. It's
as available to you as a friend, a business associate, a support
group you attend, or a professional book coach.

You can start right now, even if you don't have a Web site.
Learn the non-techie how-to's you need to get started. Think of
marketing and promotion as simple networking--friendly
networking. This approach combined with Online promotion
methods can help you start your lifetime book promotion
journey. How? Like you would eat an elephant--one bite at a
time! Watch your sales grow!

About the Author

Judy Cullins: author, publisher, book coach
Excerpted from: _Ten Non-techie Ways to Market Your Book Online_
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
The Book Coach Says... includes 2 free eReports
mailto:Judy@bookcoaching.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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