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How To Write Your Way To A Fortune
We've all seen those ads that grab our attention and makes us want to pull out our credit cards and buy. Don't you wish you had that same power to persuade? but contrary to what you may have been told these skills can be learned So you're not a...
If You Can’t See It, They Won’t Do It
Recently, while developing a customer service program, I asked my client to provide me with detailed descriptions of behaviors he wanted his team members to engage in. He called me back a short time later and told me that his department heads...
The Key to High Productivity is Energy Management
One of the issues most often raised by my clients is better time management. People have tried prioritizing tasks, blocking out parts of their day for certain tasks, implementing new systems and getting better at delegation. While all of those...
The Keys to Buying Motivation: Unlock the Door to Sales Success
Copyright 2005 Lexien Management Consultants, Inc
One of the key things that we teach salespeople is that your job in sales is to understand what it is that people do, and then to help them do it better. For only by understanding what people do;...
The Sink Or Swim Approach To Leadership
Looking around in most corporate environments today you'll find mission, vision and values statements proudly displayed on the walls, in print materials and even engraved in granite. Often, they've invested a great deal of time; effort and...
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ADVICE CAN BE FISHY
Some years ago, while Jon was shining shoes in the shop, a customer was giving him business advice. Since the man is retired from a rather successful business, I was pleased that Jon listened. However, the conversation reminded me of how easy it is to take too much advice.
I heard of a man who opened a fish market but was having little success. A friend stopped in and asked how things were going.
“Not well," the entrepreneur replied.
"Well, I can understand that," the friend said. "You don't even have a sign advertising your business. How do you expect to get customers if they don't even know you're here? Get a sign.”
This seemed like good advise. So the merchant hung up a big sign: FRESH FISH SOLD HERE TODAY."
After a while, business improved. Then someone walked in and said, "I've been wondering why you have TODAY on your sign. Obviously, it's today and not tomorrow." So, the man decided that the customer was right and painted over "today."
Before long, someone else came in and said that the word FRESH seemed unnecessary, since obviously he, being a
man of integrity, wouldn't sell old fish. So, off came "fresh."
Next, someone said the words SOLD HERE seemed unnecessary, since it was obvious he wasn't in business somewhere else.
So, all that remained was FISH.
Then in walked a customer and announced, "I smelled your fish three blocks away. Isn't that advertising enough?”
So, that was the end of the sign.
Several months later, the man was bemoaning his business woes. "Well, what do you expect?" a friend remarked. "You don't even have a sign!"
BARBER-OSOPHY: Most successful people have a knack for knowing who to listen to.
Copyright 2004, Sumerlin Enterprises.
Permission is granted for you to copy this article for distribution as long as the above copyright and contact information is included. Please reference or include a link to www.barber-osophy.com.
About the Author
Terry L. Sumerlin, known as the Barber-osopher, is the author of "Barber-osophy," is a columnist for the San Antonio Business Journal and speaks nationally as a humorist/motivational speaker.
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| Motivation - Wikipedia, the free encyclopedia |
| Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education. |
| en.wikipedia.org |
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| The Motivation Tool Chest |
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| Seven Rules of Motivation |
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| GENERAL PRINCIPLES OF MOTIVATION |
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| TIP: Concepts |
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| Teambuilding Inc. Article - Team Motivation |
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| Learning Skills Program - Increasing Motivation |
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