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Are You in Touch With Your Inner "M"?
"M" is for Motivation.
What motivates you to do a good job?
Is it a sense of achievement?
Recognition for a job well done?
Helping people?
Desire for responsibility?
Solving problems?
Making more money?
You should give...
Have You Identified the Enemy?
One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company.
If your company...
"How You Can Make $4,000.0 A Day, Sitting At Your Kitchen Table, In Your Underwear!"
Are you a person who could use this kind of money? Of course you are!!! The next question is how you in your wildest dreams you can do this. You need to start with a small step. You need to educate yourself about the ins and outs of doing a...
Revenge of the Sith – Creativity and Structure
The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star...
The Secret To Beating Tiger Woods At Golf … And, Its Correlation To Success In Business!
The game of Golf, although difficult to master, can nevertheless be narrowed down to three fundamental disciplines: 1) The Power Game [Driving & Iron Play], 2) The Short Game [Finesse / Shots within 100 Yards] and 3) Putting.
Success in golf...
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DESIGNING THE RIGHT PRODUCT FOR YOUR MARKETPLACE
>From the end of World War II until the late 1970's most Americans spent the majority of their money on basic goods and services with little left for luxury type items. Giant factories turned out millions of products whose style, color and size were often determined by what made the machines work most efficiently. There wasn't much concern about what the customer really wanted.
Japanese auto producers forced reverberating changes in the way consumers went about considering their purchases. Suddenly in the mid-1970's a flood of cars hit America with features never before available at popular prices. Toyota and Honda revolutionized the concept of "user friendly" products - incorporating a high standard of quality with easy to use features,
all at affordable prices.
> Today's Customer Is Smart...And Demanding
Suddenly, consumers realized that someone did take their interests into consideration when designing products. In fact, a critical element in Japanese auto production since the late 1960's has been extensive consumer research and surveying, particularly in the area of durability and reliability needs.
The customer of the 21st Century has learned from buying user friendly products such as Sony televisions, Panasonic stereos, Apple computers and Honda autos that they can be demanding and that manufacturers will respond. This has produced a new brand of customer that is educated, very aware of prices and very demanding.
She wants quality, variety, durability, excellent service and a very good price all at the same time. She has a mind of her own and will talk about her interests and needs if you ask.
The process of asking customers what they want before you design your product or service is called being "market driven" because you are guided in your product development decisions by the customer's wishes.
Today the most successful new businesses are those that ask enough questions and listen carefully to the answers.
> Understand Basic People Needs
It is sometimes frustrating trying to get honest information out of people, because they can't always express why they buy the way they do. You can bet safely, however, that their need is one of several basic motivations of all people, such as:
· Convenience
· Comfort
· Friendship
· Security
· Status
· Health and
Well-Being
· Savings
· Love
· Style
· Profit
When you are trying to figure out your desired customer, put yourself in their shoes and think about what needs would motivate you to buy your product or service. There are usually two or three primary needs your product or service can satisfy and several lesser needs. When starting your product/service design, it is critical that you use your market research to focus on the primary needs and wants of your prospective customers.
> The Product Description Worksheet
As we discussed earlier, the successful new business owner first surveys potential customers to identify their wants, needs and dissatisfactions. Questions about bow often they buy, how far they would travel to buy, how much they might spend for your type of product or service are also asked.
You then separate the facts gained into groups, such as: pricing, packaging, location, assortment, etc. to organize the information in preparation for beginning a custom design of your product or service. You will make assumptions about the potential customers behavior and come to some conclusions about how you can present yourself as someone who will respond to their needs and wants.
To help you put together your product design strategy, you can use the fill-in worksheet below.
* Instructions:
1. Learn in detail 5-6 wants/needs of your target customer.
2. Add information from library research, trade associations, etc. about customer demographics, location, buying behavior, etc..
3. Take the profile you are creating and decide what specific product/service features this leads to. Express each feature as a user benefit - you must satisfy the age-old demand of potential buyers: "What's In It For Me?"
Product/Service Description Worksheet
Customer Want/Need Product Feature User Benefit
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2.
3.
4.
5.
About the Author
Jeff Williams worked for big business for years, until he decided to take his career in his own hands by establishing his practice as a small business trainer and coach. For those seriously considering self-employment, he is pleased to offer his free, monthly telegroup: "Are You Ready To Leave Your Job?". Register at: http://www.bizstarters.com/ready2leave.cfm
Jeff may be reached at 847-593-5305 or by e-mail at: jeff@bizstarters.com
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| Motivation - Wikipedia, the free encyclopedia |
| Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education. |
| en.wikipedia.org |
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| Motivation 123. Motivation Techniques & Tips for Your Happiness ... |
| Free Motivation Kit, techniques, tips, and ideas to help you achieve greater happiness and success. |
| www.motivation123.com |
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| Motivation - the international disability charity Motivation |
| Motivation and other international organisations convene in Bangalore this ... Motivation is an international disability and development agency working in ... |
| www.motivation.org.uk |
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| Motivation |
| Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that's what your ... |
| www.d.umn.edu |
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| Employee motivation. Motivation in the workplace- theory and practice |
| Employee motivation in the workplace article. This article focus on aspects of employee motivation, theory and practice as applied to in the workplace and ... |
| www.accel-team.com |
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| Motivation |
| Motivation Notecards pad. 6 notecards with envelopes pad ... Motivation Desktopper pad. Black brushed-aluminum frame with glass. (5"x7") pad ... |
| despair.com |
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| Motivation Point. Motivation Advice for Your Achievement and Success |
| Motivation techniques and advice to help you achieve greater personal success in your life. |
| getmotivation.com |
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| The Motivation Tool Chest |
| Motivation tips on self-development, workplace, leadership, at-risk youth, education. Example: People who have a vision control their destiny and lifestyle. |
| www.motivation-tools.com |
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| Seven Rules of Motivation |
| Set a major goal, but follow a path. The path has mini goals that goes in many directions. When you learn to succeed at mini goals, you will be motivated to ... |
| www.motivation-tools.com |
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| Motivation |
| MOTIVATION CHECKLIST. The following checklist may prove helpful in getting at the ... If you want to improve your motivation you may want to choose a ... |
| www.ucc.vt.edu |
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| GENERAL PRINCIPLES OF MOTIVATION |
| Basic principles of motivation exist that are applicable to learning in any ... In a general learning situation, self-motivation without rewards will not ... |
| honolulu.hawaii.edu |
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| TIP: Concepts |
| Weiner (1990) points out that behavioral theories tended to focus on extrinsic motivation (i.e., rewards) while cognitive theories deal with intrinsic ... |
| tip.psychology.org |
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| Motivational Quotes, Motivational Quotations, motivation quotes ... |
| Motivational Quotes, Motivational Quotations, motivation quotes, inspirational quotations from Motivating Moments. Updated 2 times a week, ... |
| www.motivateus.com |
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| Motivation - Atom Wiki |
| Motivation. Why are you doing this? RSS is [WWW] over five years old. It was designed for news sites, a way for them to list the stories they had. ... |
| www.intertwingly.net |
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| Motivation & Inspiration from The Daily Motivator® |
| A brief, daily message of motivation and personal development, with an archive of more than 2000 previous messages. A positive approach to successful ... |
| greatday.com |
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| Pages tagged with "motivation" on del.icio.us |
| by blowski to folksonomy marketing internet user generated content motivation theory business blog ... saved by 124 other people ... 3 mins ago ... |
| del.icio.us |
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| Motivational and Inspirational Resources, Quotes, Short Stories ... |
| Free daily motivational & inspirational, quotes, short stories, messages, articles, thoughts, and poems designed to help you lead a happy and healthy life. |
| www.motivational-messages.com |
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| Mental Help Net - Psychological Self-Tools - Online Self-Help Book ... |
| Methods For Changing Your Identity and Your Motivations ... There are two types of animal motivation: the motivation to approach something, ... |
| www.mentalhelp.net |
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| Teambuilding Inc. Article - Team Motivation |
| Probably the first question to be answered in a discussion of motivation is ... Motivation in this case was lacking because the team’s purpose was not in ... |
| www.teambuildinginc.com |
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| Learning Skills Program - Increasing Motivation |
| Motivation is a complex issue, with a number of causes and solutions -- many of which are of interest to university students, who usually know what they ... |
| www.coun.uvic.ca |
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