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Asian Business Strategy and Approaches Today compared to the West – lessons from the classic text on Asian strategy the “Art of War” by Sun Tzu
By Jason Armstrong, Ph.D. Sun Tzu’s “Art of War” is considered to provide the most profound lessons for leadership, and victory in East or the West. Today its principles are applied to business all over the world. This classic body of work came...
Create a Positive, Upbeat, "Can-Do" Workforce and Dazzle the Customer with Your Caring!
Given the choice of dealing with a positive, upbeat employee with a "can-do" attitude or dealing with a disgruntled, distracted, uninterested one, which would you choose? No contest. Customers always want the best experience possible; they want...
Motivational Operations
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Price of Success
We’re all adults, and most of us probably like to think that we’re fairly well-informed when it comes to basic life wisdom. We’re familiar with the benefits of a bird in the hand over two in the bush, we know the risks of putting all our eggs in...
Success is Just a Question Away
You already know the formula; "Ask and you shall receive." And, you already know that it's not just another good idea. Asking is the only way to get what you're seeking in your life, in your relationships, or in your business. Asking may not be...
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Motivation, Quality and Individual in Third wave Companies
Second-wave companies are in the business of getting bigger. Size is their religion. Third-wave companies are more interested in finding a better way.
This leads to a primary third-wave goal: to make yourself and your own products obsolete. No one should be more competent at that than you. Our Macintosh replaced the Lisa; Apple IIgs was designed to replace the earlier Apple IIs. What we do is find ways to give people a growth path – upgrade – to the next product, to the future, not abandon customers who have bought the now-obsolete product. The way we renew ourselves is to supply our customers with meaningful differences. In second-wave companies, the product objective is generally meant to give customers better sameness – an improved version of their same old product.
This is a very contrarian’s idea. Second-wave companies’ do everything they can to defend what is already theirs. They will spend more and more money to do so or acquire a company to control the competition.
Second-wave people are motivated by promotion, salary, and bonuses. Third-wave people are motivated by commitment to an ideology, by the chance personally to change the world, the chance to grow as a person. The second-wave company does not offer this as a possibility, not in the promise of lifetime employment and the lure of a pension. As a result, third-wave people are more likely to take risks, to court failure. They are playing according to a different standard – their own, not the company’s. Their attitudes are based on the possible rather than the actual. They
must, as a result, be given high rewards for their high risk, especially in stock options.
In this new wave, quality takes on a broader definition. It doesn’t apply only to the product; instead, quality is pervasive throughout every part of the organization. Quality, without compromise, is expected in every function and every department, from finance to sales. It’s everyone’s job. And it’s defined by anyone who wants to compete – not just who is bigger and has more clout.
That’s one of the reasons why so many American companies fell into trouble. They measured quality in terms of what was affordable, rather than insisting upon perfection at the start. The proof of this is in some of the gains traditional corporations have registered in quality since the early 1980s; the increases are shocking not for their improvement but because thy reveal how bad things actually had got.
So what does all this mean? The differences between second- and third-wave companies required vast revolutions in attitude and behavior. These differences are worth nothing during the time of transition we are in currently. The third wave is a model we would do well to being implementing.
About the Author
This article may be re-printed as long as following resource box is included as it is with out any alteration.
Article by Arvind Kumar. Arvind Kumar is one of prominent writer and consultant on Marketing and Management. You can reach him at arvind@nuttymarketer.com. For more on Gorilla Marketing Strategy and planning visit www.nuttymarketer.com
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| Motivation - Wikipedia, the free encyclopedia |
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