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10 Motivational Triggers That Make People Buy
1. People want to make more money. They may
want to start their own business, get a higher paying
job or invest in the stock market. This will make
them feel successful.
2. People want to save money. They may want to
invest for the future or...
Breaking Through Uncertainty - Welcoming Adversity
We all question our ability at times. Uncertainty plagues us. It is even more intense if the ability we are questioning relates to something we have never tried or not succeeded at in the past.
Set backs are common, but we rarely welcome...
Compensating for Your Entrepreneurial Style--or Lack of Style
I recently took an entrepreneurial quiz which evaluated my answers and informed me I would do best as a hired hand! So why am I a successful home business owner? Because I've learned to fill the holes in my entrepreneurial style, and compensate...
It´s not your lack of goals that causes a lack of success, It´s the relation between your values and your operations
Subtitle: Your Values determine your Motivation and Focus, and your Focus determines your progression, results, and success. by Kenth Bender © 2003 Kenth Bender It is seldom the lack of goals that causes failure, it is more often the lack of...
Sales Forecasting For New Business
Sales forecasting is the process of organizing and analysing information in a way that makes it possible to estimate what your sales will be. This Micro Module outlines some simple methods of forecasting sales using easy to find data. Books...
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Motivation, Quality and Individual in Third wave Companies
Second-wave companies are in the business of getting bigger. Size is their religion. Third-wave companies are more interested in finding a better way.
This leads to a primary third-wave goal: to make yourself and your own products obsolete. No one should be more competent at that than you. Our Macintosh replaced the Lisa; Apple IIgs was designed to replace the earlier Apple IIs. What we do is find ways to give people a growth path – upgrade – to the next product, to the future, not abandon customers who have bought the now-obsolete product. The way we renew ourselves is to supply our customers with meaningful differences. In second-wave companies, the product objective is generally meant to give customers better sameness – an improved version of their same old product.
This is a very contrarian’s idea. Second-wave companies’ do everything they can to defend what is already theirs. They will spend more and more money to do so or acquire a company to control the competition.
Second-wave people are motivated by promotion, salary, and bonuses. Third-wave people are motivated by commitment to an ideology, by the chance personally to change the world, the chance to grow as a person. The second-wave company does not offer this as a possibility, not in the promise of lifetime employment and the lure of a pension. As a result, third-wave people are more likely to take risks, to court failure. They are playing according to a different standard – their own, not the company’s. Their attitudes are based on the possible rather than the actual. They
must, as a result, be given high rewards for their high risk, especially in stock options.
In this new wave, quality takes on a broader definition. It doesn’t apply only to the product; instead, quality is pervasive throughout every part of the organization. Quality, without compromise, is expected in every function and every department, from finance to sales. It’s everyone’s job. And it’s defined by anyone who wants to compete – not just who is bigger and has more clout.
That’s one of the reasons why so many American companies fell into trouble. They measured quality in terms of what was affordable, rather than insisting upon perfection at the start. The proof of this is in some of the gains traditional corporations have registered in quality since the early 1980s; the increases are shocking not for their improvement but because thy reveal how bad things actually had got.
So what does all this mean? The differences between second- and third-wave companies required vast revolutions in attitude and behavior. These differences are worth nothing during the time of transition we are in currently. The third wave is a model we would do well to being implementing.
About the Author
This article may be re-printed as long as following resource box is included as it is with out any alteration.
Article by Arvind Kumar. Arvind Kumar is one of prominent writer and consultant on Marketing and Management. You can reach him at arvind@nuttymarketer.com. For more on Gorilla Marketing Strategy and planning visit www.nuttymarketer.com
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| Motivation - Wikipedia, the free encyclopedia |
| Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education. |
| en.wikipedia.org |
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| Motivation 123. Motivation Techniques & Tips for Your Happiness ... |
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| Seven Rules of Motivation |
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| Motivation |
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| GENERAL PRINCIPLES OF MOTIVATION |
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| Motivational Quotes, Motivational Quotations, motivation quotes ... |
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| Mental Help Net - Psychological Self-Tools - Online Self-Help Book ... |
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