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How To Stop Your Site Disappearing Into The Void
Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting...
Job Interview Secrets Revealed
TITLE : JOB INTERVIEW SECRETS REVEALED © copyright 2002 http://www.1jobinterviewtechniques.com From the book ``Job Interview Secrets Revealed'' S.P.Marketing. You have permission to publish this article electronically only, free of charge, as...
Six Management Tips for Trying Economic Times Part 2
Okay guys - have you done your homework? Have you been implementing the steps that we've been discussing over the last couple of issues? Well, maybe you're not completely there yet, but I'm sure you are on your way. Don't forget to write me if...
The Secret To Beating Tiger Woods At Golf … And, Its Correlation To Success In Business!
The game of Golf, although difficult to master, can nevertheless be narrowed down to three fundamental disciplines: 1) The Power Game [Driving & Iron Play], 2) The Short Game [Finesse / Shots within 100 Yards] and 3) Putting.
Success in golf...
Thinks You Should Know Before You Bid On A Business
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long. Self-motivation is the key to...
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Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it’s a press release.
In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.
Why is it vital to put yourself in the news?
Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and choose only the most relevant to report.
Many of us attribute a higher level of credibility to a news report than we do to a commercial claim. We accept (even expect) a degree of “spin” in advertising that we won’t tolerate in a news report.
And the majority of us simply pay more attention to the news than we do to advertisements. Other than maybe during the Super Bowl, when is the last time you heard someone say, “Oh, good— the commercials are on now”?
A press release puts you on the front page of the public mind. It is an opportunity to build name recognition and generate interest in your company without delivering a sales message. If you’re not sure that you have anything newsworthy to report, think of a press release as a chance for the general public to go beyond your front door and to get to know your company and its employees.
Use a
press release to announce:
• Formation of a new partnership or division
• Corporate citizenship or community involvement
• Launch of a new product, service or capability
• Company anniversary or milestone
• Recent awards, certifications, publications or patents
• Sponsorships, grants or educational opportunities
Successful marketers cultivate symbiotic relationships with the press. News editors and publishers need content; your business needs exposure. Relevant, well-written press releases are a way to establish yourself as a resource in your industry and to confirm your company as one to watch.
Quality interactions with the media generally lead to more quality interactions with the media, which leads to quality interactions with potential customers. Learn to harness the power of the press release and you too can enjoy the benefits of permanent press.
Copyright ©2005 by Dennis and Sally Bacchetta. All rights reserved.
About the Author
Dennis Bacchetta is a Marketing Professional who writes on a variety of topics, including emerging technologies.
Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills, motivation, and pharmaceutical sales.
Visit her website at www.sallybacchetta.com.
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| Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education. |
| en.wikipedia.org |
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| Motivation 123. Motivation Techniques & Tips for Your Happiness ... |
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| Motivation Point. Motivation Advice for Your Achievement and Success |
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| Seven Rules of Motivation |
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| Motivation |
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| GENERAL PRINCIPLES OF MOTIVATION |
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| honolulu.hawaii.edu |
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| Motivation - Atom Wiki |
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| Motivation & Inspiration from The Daily Motivator® |
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| Mental Help Net - Psychological Self-Tools - Online Self-Help Book ... |
| Methods For Changing Your Identity and Your Motivations ... There are two types of animal motivation: the motivation to approach something, ... |
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| Teambuilding Inc. Article - Team Motivation |
| Probably the first question to be answered in a discussion of motivation is ... Motivation in this case was lacking because the team’s purpose was not in ... |
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| Learning Skills Program - Increasing Motivation |
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