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Achieve More in 2004
Another year is upon us and if you are like most people you have hit the floor running without planning a clear objective for the upcoming year. However, top performing sales people make the time to establish clear targets. Setting goals is not...
An Introduction to Motivational Speaking
Everybody speaks. Some people speak and get elected president of the United States. Other people speak and armies of business people take to the streets, generating huge sums of money. Still others speak and people’s lives change. What makes for...
How To Offer Individual Praise Without Undermining Team Efforts
by Carole Nicolaides © 2002 http://www.progressiveleadership.com A lot of discussions lately are centered around teamwork and leadership. This is especially an issue after all the leadership scandals that have been brought to light in corporate...
Revenge of the Sith – Creativity and Structure
The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star...
Small Business Q & A: Choosing A Business That's Right For You
Q: I really want to start my own business, but I have no idea what business would be best suited for me. I'm also eager to get started, but I don't want to pick the wrong business just because I'm impatient. How should I go about deciding what...
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Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it’s a press release.
In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.
Why is it vital to put yourself in the news?
Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and choose only the most relevant to report.
Many of us attribute a higher level of credibility to a news report than we do to a commercial claim. We accept (even expect) a degree of “spin” in advertising that we won’t tolerate in a news report.
And the majority of us simply pay more attention to the news than we do to advertisements. Other than maybe during the Super Bowl, when is the last time you heard someone say, “Oh, good— the commercials are on now”?
A press release puts you on the front page of the public mind. It is an opportunity to build name recognition and generate interest in your company without delivering a sales message. If you’re not sure that you have anything newsworthy to report, think of a press release as a chance for the general public to go beyond your front door and to get to know your company and its employees.
Use a
press release to announce:
• Formation of a new partnership or division • Corporate citizenship or community involvement • Launch of a new product, service or capability • Company anniversary or milestone • Recent awards, certifications, publications or patents • Sponsorships, grants or educational opportunities
Successful marketers cultivate symbiotic relationships with the press. News editors and publishers need content; your business needs exposure. Relevant, well-written press releases are a way to establish yourself as a resource in your industry and to confirm your company as one to watch.
Quality interactions with the media generally lead to more quality interactions with the media, which leads to quality interactions with potential customers. Learn to harness the power of the press release and you too can enjoy the benefits of permanent press.
Copyright ©2005 by Dennis and Sally Bacchetta. All rights reserved.
About the Author
Dennis Bacchetta is a Marketing Professional who writes on a variety of topics, including emerging technologies.
Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills, motivation, and pharmaceutical sales.
Visit her website at www.sallybacchetta.com.
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Motivation - Wikipedia, the free encyclopedia |
Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education. |
en.wikipedia.org |
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Motivation 123. Motivation Techniques & Tips for Your Happiness ... |
Free Motivation Kit, techniques, tips, and ideas to help you achieve greater happiness and success. |
www.motivation123.com |
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Motivation - the international disability charity Motivation |
Motivation and other international organisations convene in Bangalore this ... Motivation is an international disability and development agency working in ... |
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Motivation |
Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that's what your ... |
www.d.umn.edu |
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Employee motivation. Motivation in the workplace- theory and practice |
Employee motivation in the workplace article. This article focus on aspects of employee motivation, theory and practice as applied to in the workplace and ... |
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Motivation |
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despair.com |
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Motivation Point. Motivation Advice for Your Achievement and Success |
Motivation techniques and advice to help you achieve greater personal success in your life. |
getmotivation.com |
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The Motivation Tool Chest |
Motivation tips on self-development, workplace, leadership, at-risk youth, education. Example: People who have a vision control their destiny and lifestyle. |
www.motivation-tools.com |
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Seven Rules of Motivation |
Set a major goal, but follow a path. The path has mini goals that goes in many directions. When you learn to succeed at mini goals, you will be motivated to ... |
www.motivation-tools.com |
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Motivation |
MOTIVATION CHECKLIST. The following checklist may prove helpful in getting at the ... If you want to improve your motivation you may want to choose a ... |
www.ucc.vt.edu |
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GENERAL PRINCIPLES OF MOTIVATION |
Basic principles of motivation exist that are applicable to learning in any ... In a general learning situation, self-motivation without rewards will not ... |
honolulu.hawaii.edu |
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TIP: Concepts |
Weiner (1990) points out that behavioral theories tended to focus on extrinsic motivation (i.e., rewards) while cognitive theories deal with intrinsic ... |
tip.psychology.org |
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Motivational Quotes, Motivational Quotations, motivation quotes ... |
Motivational Quotes, Motivational Quotations, motivation quotes, inspirational quotations from Motivating Moments. Updated 2 times a week, ... |
www.motivateus.com |
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Motivation - Atom Wiki |
Motivation. Why are you doing this? RSS is [WWW] over five years old. It was designed for news sites, a way for them to list the stories they had. ... |
www.intertwingly.net |
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Motivation & Inspiration from The Daily Motivator® |
A brief, daily message of motivation and personal development, with an archive of more than 2000 previous messages. A positive approach to successful ... |
greatday.com |
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Pages tagged with "motivation" on del.icio.us |
by blowski to folksonomy marketing internet user generated content motivation theory business blog ... saved by 124 other people ... 3 mins ago ... |
del.icio.us |
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Motivational and Inspirational Resources, Quotes, Short Stories ... |
Free daily motivational & inspirational, quotes, short stories, messages, articles, thoughts, and poems designed to help you lead a happy and healthy life. |
www.motivational-messages.com |
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Mental Help Net - Psychological Self-Tools - Online Self-Help Book ... |
Methods For Changing Your Identity and Your Motivations ... There are two types of animal motivation: the motivation to approach something, ... |
www.mentalhelp.net |
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Teambuilding Inc. Article - Team Motivation |
Probably the first question to be answered in a discussion of motivation is ... Motivation in this case was lacking because the team’s purpose was not in ... |
www.teambuildinginc.com |
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Learning Skills Program - Increasing Motivation |
Motivation is a complex issue, with a number of causes and solutions -- many of which are of interest to university students, who usually know what they ... |
www.coun.uvic.ca |
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