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EFFICACY AND PROFITABILITY IN COMMERCIAL AVIATION
----------------By Box------------------By: Capt.Savas Uskent ATP/CFI Boeings 737/800, B737/400-500, Airbus310/300-200,BAe146/100-70, Challenger 601-3A, LR-60, LR-55, LR-35, Caravelle SE210 http://www.geocities.com/uskent/index.html...
Getting Motivated to Get Organized
"Motivation is what gets you started. Habit is what keeps you going." --Jim Rohn When I get calls from prospective clients who say they want to get organized, I often ask, "What's motivating you to get organized at this time, and what will be...
Laws of Marketing – The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all...
LIGHTS, CAMERA, ACTION FILES! Organizing Your Office By Task
Lights, Camera, ACTION FILES! Organizing Your Office By Task Your desk is the most important part of your office. It is a work space, however many people make the mistake of using the desk as a storage space! In order for you to be focused on the...
The 3 Deadly Sins of Motivational Speakers And How To Avoid Them
As I survey the speaker’s market I’ve become a tad weary willfully wearing the title "Motivational Speaker". All speakers worth their salt seek to motivate or cause action. Maybe it's just me, but does the mere mention of the term "Motivational...
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Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it’s a press release.
In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.
Why is it vital to put yourself in the news?
Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and choose only the most relevant to report.
Many of us attribute a higher level of credibility to a news report than we do to a commercial claim. We accept (even expect) a degree of “spin” in advertising that we won’t tolerate in a news report.
And the majority of us simply pay more attention to the news than we do to advertisements. Other than maybe during the Super Bowl, when is the last time you heard someone say, “Oh, good— the commercials are on now”?
A press release puts you on the front page of the public mind. It is an opportunity to build name recognition and generate interest in your company without delivering a sales message. If you’re not sure that you have anything newsworthy to report, think of a press release as a chance for the general public to go beyond your front door and to get to know your company and its employees.
Use a
press release to announce:
• Formation of a new partnership or division
• Corporate citizenship or community involvement
• Launch of a new product, service or capability
• Company anniversary or milestone
• Recent awards, certifications, publications or patents
• Sponsorships, grants or educational opportunities
Successful marketers cultivate symbiotic relationships with the press. News editors and publishers need content; your business needs exposure. Relevant, well-written press releases are a way to establish yourself as a resource in your industry and to confirm your company as one to watch.
Quality interactions with the media generally lead to more quality interactions with the media, which leads to quality interactions with potential customers. Learn to harness the power of the press release and you too can enjoy the benefits of permanent press.
Copyright ©2005 by Dennis and Sally Bacchetta. All rights reserved.
About the Author
Dennis Bacchetta is a Marketing Professional who writes on a variety of topics, including emerging technologies.
Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills, motivation, and pharmaceutical sales.
Visit her website at www.sallybacchetta.com.
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