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10 Ways Writing Articles Can Improve Your Business
Writing articles has proven time and time again to be one of the best ways to drive targeted traffic to any website. Here are ten quick tips to help you use your articles to the best of their potential. 1. Submit them to e-zines and web sites for...
Cash Generation Tips
Is a Home Business Right For You? Copyright © 2003, Stone Evans, The Home Biz Guy http://www.pluginprofitsite.com/main-3149 Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for...
Motivational Tips and Questions
As you know, I write, coach and do seminars on helping people find their passion and build their lives around doing what they love. I know one of the big challenges in the process is to stay motivated, and the secret to staying motivated is to...
Reaching for the Brass Ring
REACHING FOR THE BRASS RING By Chas Brothers So, you’ve decided to go into business for yourself to capture your part of the “American Dream”. Now that that’s all settled where the heck do we go from here? Many people wake up each day because an...
Wake Up! -- You Are Asleep!
WEEKLY WISDOM NEWSLETTER Wake Up! -- You Are Asleep! November 6, 2003 I'd like to welcome our new subscribers! If you've been forwarded this article and would like to subscribe.... click here.I am working on assembling a 3-month Group Coaching...
 
Permanent Press: Using Press Releases to Keep Your Company in the News

When is your best advertisement not an advertisement? When it’s a press release.

In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.

Why is it vital to put yourself in the news?

Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for example, that it is important, simply because it is news. We count on news editors and publishers to carefully sift through potential story leads and choose only the most relevant to report.

Many of us attribute a higher level of credibility to a news report than we do to a commercial claim. We accept (even expect) a degree of “spin” in advertising that we won’t tolerate in a news report.

And the majority of us simply pay more attention to the news than we do to advertisements. Other than maybe during the Super Bowl, when is the last time you heard someone say, “Oh, good— the commercials are on now”?

A press release puts you on the front page of the public mind. It is an opportunity to build name recognition and generate interest in your company without delivering a sales message. If you’re not sure that you have anything newsworthy to report, think of a press release as a chance for the general public to go beyond your front door and to get to know your company and its employees.

Use a


press release to announce:

• Formation of a new partnership or division
• Corporate citizenship or community involvement
• Launch of a new product, service or capability
• Company anniversary or milestone
• Recent awards, certifications, publications or patents
• Sponsorships, grants or educational opportunities

Successful marketers cultivate symbiotic relationships with the press. News editors and publishers need content; your business needs exposure. Relevant, well-written press releases are a way to establish yourself as a resource in your industry and to confirm your company as one to watch.

Quality interactions with the media generally lead to more quality interactions with the media, which leads to quality interactions with potential customers. Learn to harness the power of the press release and you too can enjoy the benefits of permanent press.

Copyright ©2005 by Dennis and Sally Bacchetta. All rights reserved.

About the Author

Dennis Bacchetta is a Marketing Professional who writes on a variety of topics, including emerging technologies.

Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills, motivation, and pharmaceutical sales.

Visit her website at www.sallybacchetta.com.

 

Motivation - Wikipedia, the free encyclopedia
Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education.
en.wikipedia.org
 
Motivation 123. Motivation Techniques & Tips for Your Happiness ...
Free Motivation Kit, techniques, tips, and ideas to help you achieve greater happiness and success.
www.motivation123.com
 
Motivation - the international disability charity Motivation
Motivation and other international organisations convene in Bangalore this ... Motivation is an international disability and development agency working in ...
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Motivation
Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that's what your ...
www.d.umn.edu
 
Employee motivation. Motivation in the workplace- theory and practice
Employee motivation in the workplace article. This article focus on aspects of employee motivation, theory and practice as applied to in the workplace and ...
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Motivation
Motivation Notecards pad. 6 notecards with envelopes pad ... Motivation Desktopper pad. Black brushed-aluminum frame with glass. (5"x7") pad ...
despair.com
 
Motivation Point. Motivation Advice for Your Achievement and Success
Motivation techniques and advice to help you achieve greater personal success in your life.
getmotivation.com
 
The Motivation Tool Chest
Motivation tips on self-development, workplace, leadership, at-risk youth, education. Example: People who have a vision control their destiny and lifestyle.
www.motivation-tools.com
 
Seven Rules of Motivation
Set a major goal, but follow a path. The path has mini goals that goes in many directions. When you learn to succeed at mini goals, you will be motivated to ...
www.motivation-tools.com
 
Motivation
MOTIVATION CHECKLIST. The following checklist may prove helpful in getting at the ... If you want to improve your motivation you may want to choose a ...
www.ucc.vt.edu
 
GENERAL PRINCIPLES OF MOTIVATION
Basic principles of motivation exist that are applicable to learning in any ... In a general learning situation, self-motivation without rewards will not ...
honolulu.hawaii.edu
 
TIP: Concepts
Weiner (1990) points out that behavioral theories tended to focus on extrinsic motivation (i.e., rewards) while cognitive theories deal with intrinsic ...
tip.psychology.org
 
Motivational Quotes, Motivational Quotations, motivation quotes ...
Motivational Quotes, Motivational Quotations, motivation quotes, inspirational quotations from Motivating Moments. Updated 2 times a week, ...
www.motivateus.com
 
Motivation - Atom Wiki
Motivation. Why are you doing this? RSS is [WWW] over five years old. It was designed for news sites, a way for them to list the stories they had. ...
www.intertwingly.net
 
Motivation & Inspiration from The Daily Motivator®
A brief, daily message of motivation and personal development, with an archive of more than 2000 previous messages. A positive approach to successful ...
greatday.com
 
Pages tagged with "motivation" on del.icio.us
by blowski to folksonomy marketing internet user generated content motivation theory business blog ... saved by 124 other people ... 3 mins ago ...
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Motivational and Inspirational Resources, Quotes, Short Stories ...
Free daily motivational & inspirational, quotes, short stories, messages, articles, thoughts, and poems designed to help you lead a happy and healthy life.
www.motivational-messages.com
 
Mental Help Net - Psychological Self-Tools - Online Self-Help Book ...
Methods For Changing Your Identity and Your Motivations ... There are two types of animal motivation: the motivation to approach something, ...
www.mentalhelp.net
 
Teambuilding Inc. Article - Team Motivation
Probably the first question to be answered in a discussion of motivation is ... Motivation in this case was lacking because the team’s purpose was not in ...
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Learning Skills Program - Increasing Motivation
Motivation is a complex issue, with a number of causes and solutions -- many of which are of interest to university students, who usually know what they ...
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  • 10 motivational triggers that make people buy

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  • applying the daffodil theory into business practice

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  • a job well done ten ways to recognize reward hardworking staff

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  • a secret to extraordinary accomplishments

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  • a whack up long side the head of human resources the leadership imperative

  • barriers to effective planning

  • becoming a professional motivational speaker

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  • birds of a feather may be turkeys

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  • busting workplace clutter getting organized means more than having a clean desk

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  • coaching an adapting tool for attaining fulfillment in the global economy

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  • company logo watches the 30 times a day reminder of your business

  • compensating for your entrepreneurial style or lack of style

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  • conquering paper mountain six steps to freedom from paper clutter

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  • create a compelling vision for your business

  • create a positive upbeat can do workforce and dazzle the customer with your caring

  • create a stellar work environment with sound business communications

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  • creativity and culture management

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  • creature comforts in the workplace how to create an office you love

  • cultural awareness an hr perspective

  • dealing with difficult people

  • defense wins in baseball not business

  • defining the qualities of a professional

  • delegate dont abdicate

  • delegating effectively getting the job done right without doing it yourself

  • delegation when to delegate who to delegate to

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  • discover the incredible power of ethics in online network marketing

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  • employee motivation get the basics right first

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  • failure is an option

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  • famous business strategies

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  • filing how to find what you need when you need it

  • finance your real estate investment properties

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  • for success in the new year try mind mapping

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  • fueling the fire of your star performers

  • getting back to basics a customer service tale

  • getting into business dont start it buy it

  • getting it on the books dont just plan it schedule it

  • getting motivated by a motivational speaker

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  • is accumulating a 1 000 000 net worth easy yes and no

  • is accumulating a net worth of 1 000 000 easy yes and no

  • is a business partnership right for you

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  • is running a business for you

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  • its not your lack of goals that causes a lack of success its the relation between your values and your operations

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  • jazz up your office for success ten tips to a comfortable and effective work space

  • job interview secrets revealed

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  • laws of marketing the 10 immutable

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  • leave your buts behind for great customer service

  • let your people shine

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  • lost in a sea of cards how to stem the tide of business cards

  • maintaining your motivation

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  • managing creativity and innovation part 1 of 2

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  • organisation tips for the mobile executive

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  • permanent press using s to keep your company in the news

  • personal training 5 easy steps to sanity on the road

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  • perspective is everything

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  • preparing for your success

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  • price of success

  • product review no money down course by carleton sheets

  • product review of carelton sheets no money down course

  • reaching for the brass ring

  • reaping the harvest are the weeds crowding out the fruits of your labor

  • reap lifestyle rewards from improved time management

  • recession proofing employee motivation

  • recruit your way to the top

  • reinventing failure designing success

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  • revenge of the sith creativity and structure

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  • self confidence is the key to personal and professional success

  • sell your love

  • seminars prepare to meet your mentor

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  • setting financial goals the first step in turning your dreams into reality

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  • seven tips for work at home motivation

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  • six lessons for getting in the right mindset for starting your own business

  • six management tips for trying economic times part 2

  • six sigma

  • small business q a choosing a business thats right for you

  • small business to blog or not to blog

  • soft skills in the it environment part 1 of 2

  • something from nothing with something to share

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  • spinning gold from straw low cost employee retention and motivation tools

  • staff solutions how to help your staff get organized

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  • strengths of k professional

  • striking a balance take time off to be more effective

  • success is a choice

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  • take charge of your career

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  • techniques of youth motivational speakers

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  • ten ways to be a better at motivating your employees

  • the 3 deadly sins of motivational speakers and how to avoid them

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  • the 7 deadly sins of progressive leaders

  • the art of employee motivation

  • the boy who cried wolf redux

  • the business of speaking everyone has something to share

  • the cat in the hat will help you get your point across yes you can here is the plan

  • the challenges of human resource management

  • the changing shape of family finances

  • the defining moment the straw that stirs the drink of motivational leadership part one

  • the defining moment the straw that stirs the drink of motivational leadership part two

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  • the key to high productivity is energy management

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  • the little corporation who cried wolf part 2

  • the little corporation who cried wolf part 3

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