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7 Secrets To High Performance Thinking Part 1
7 Secrets To High Performance Thinking Part 1 by John Colanzi Our minds are like high performance race engines. They have the ability to take us anywhere we want to go at amazing speed. But sadly most of us haven't done the necessary maintenance...
Cash Generation Tips
Is a Home Business Right For You? Copyright © 2003, Stone Evans, The Home Biz Guy http://www.pluginprofitsite.com/main-3149 Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for...
“Getting Back to Basics: A Customer Service Tale”
“Getting Back to Basics: A Customer Service Tale” By: Joy Fisher-Sykes One hot summer day my daughter and I ventured to our local craft store with one mission in mind – purchase velvet covered coloring panels called fuzzy boards. Little did we...
Is Accumulating a $1,000,000 Net Worth Easy? Yes and NO
Is accumulating wealth as easy as following a 3-step plan? Yes it is and no it isn't. As with many things in life, accomplishing a goal such as accumulating one million dollars (or even $100,000) depends on your desire, your personal choices and...
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it’s a press release. In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools. Why is it vital to put yourself in the news? ...
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Setting You Sails - The Mission Statement
Web Power - Mission Statement:
We are dedicated to enabling web entrepreneurs to maximise their revenue by providing high quality, online learning information.
Setting Your Sails
Where are you going and how are you going to get there are two very valid questions that any self respecting entrepreneur should seek to answer.
One question that many fail to address is, "why are we going there in the first place?"
According to Johnson and Scholes, "Exploring Corporate Strategy", an organisation's ethos should be encompassed in the mission statement. The mission statement, when crafted with care, will become an umbrella for all company goals, objectives and activities.
The mission statement will help clarify the reason for the existence of the organisation. From it comes the answer to "why are we here?" Not only that, but executives, employees and customers will have an idea of the nature of the organisation.
Clarke-Hill and Glaister (1992) observed, `A mission statement is not designed to express concrete ends, but to provide motivation, general direction, an image and a philosophy to guide the enterprise'. Moreover mission should reveal the organization's self-concepts, its principal or service and the primary customer need that the firm wishes to satisfy.
Your Mission Statement Should .
. .
express your organization's purpose in a way that inspires support and ongoing commitment
motivate those who are connected to the organization
be articulated in a way that is convincing and easy to grasp
use proactive verbs to describe what you do
be free of jargon
be short enough so that anyone connected to the organization can readily repeat it
Components of an effective mission statement include:
The nature of the organization and what it is about.
The values and beliefs which guide the organization's activities
The direction the organization wants to go.
Now Over To You:
Before you go ahead and set your goals for the next few months, (short term) or for the next 12 months, (long term), when considering an Internet or IT based enterprise), draft your mission statement. Keep it short and pithy. Use ours as a guide. In broad terms it states what we intend to do and how we are going to do it.
Web Power:- subscribe@bigpot.co.uk
About the Author
Peter Wellington is a well respected authority on Internet Marketing, E-commernce and strategic planning. In addition to being the CEO of BigPot Internet Marketing he currently lectures in Business Studies and Information Technology. His ezine Web Power is available:- subscribe@bigpot.co.uk
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| Motivation - Wikipedia, the free encyclopedia |
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