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How to Boost the Morale in Your Organisation?
Who keeps the wheels turning in your organisation? Who holds it all together when chaos reigns supreme? Who can you rely on to run your department/business in your absence? Generally it's the admin/secretarial/support staff who toil away at their...
So, You Think You Want to Be a Telecommuter?
Do you yearn for a more balanced life and a more flexible approach to work? Do you dream about productive workdays that don’t include the drain of time and energy devoted to commuting? Do you spend time in traffic (on the highway or sitting in an...
The Truth! Your Thoughts Effect Your Business!
The TRUTH! Your Thoughts Effect Your Business! Anyone who owns a business knows that there are many things that can have an influence on whether or not you are successful. Offline or Online, many of these things are the same: 1. # of customers...
Why Do People Buy Stuff?
On the Net or off, people will usually buy what they need. More importantly though, they will almost always buy what they want, if simply to satisfy what may be just a vague urge that exists only at a subconscious level. The Internet itself...
Work-from-home Office Policies
It has come to our attention that self-employed people have somehow escaped the burden of "office policies". No longer. Now even work-from-home hermits can revel in the burden of "office policies." (This is part three of a series that began...
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Setting You Sails - The Mission Statement
Web Power - Mission Statement:
We are dedicated to enabling web entrepreneurs to maximise their revenue by providing high quality, online learning information.
Setting Your Sails
Where are you going and how are you going to get there are two very valid questions that any self respecting entrepreneur should seek to answer.
One question that many fail to address is, "why are we going there in the first place?"
According to Johnson and Scholes, "Exploring Corporate Strategy", an organisation's ethos should be encompassed in the mission statement. The mission statement, when crafted with care, will become an umbrella for all company goals, objectives and activities.
The mission statement will help clarify the reason for the existence of the organisation. From it comes the answer to "why are we here?" Not only that, but executives, employees and customers will have an idea of the nature of the organisation.
Clarke-Hill and Glaister (1992) observed, `A mission statement is not designed to express concrete ends, but to provide motivation, general direction, an image and a philosophy to guide the enterprise'. Moreover mission should reveal the organization's self-concepts, its principal or service and the primary customer need that the firm wishes to satisfy.
Your Mission Statement Should .
. .
express your organization's purpose in a way that inspires support and ongoing commitment
motivate those who are connected to the organization
be articulated in a way that is convincing and easy to grasp
use proactive verbs to describe what you do
be free of jargon
be short enough so that anyone connected to the organization can readily repeat it
Components of an effective mission statement include:
The nature of the organization and what it is about.
The values and beliefs which guide the organization's activities
The direction the organization wants to go.
Now Over To You:
Before you go ahead and set your goals for the next few months, (short term) or for the next 12 months, (long term), when considering an Internet or IT based enterprise), draft your mission statement. Keep it short and pithy. Use ours as a guide. In broad terms it states what we intend to do and how we are going to do it.
Web Power:- subscribe@bigpot.co.uk
About the Author
Peter Wellington is a well respected authority on Internet Marketing, E-commernce and strategic planning. In addition to being the CEO of BigPot Internet Marketing he currently lectures in Business Studies and Information Technology. His ezine Web Power is available:- subscribe@bigpot.co.uk
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| Motivation - Wikipedia, the free encyclopedia |
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