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Coaching for Success
Coaching is perhaps the most effective method of increasing performance available to managers, team leaders, and colleagues. This article defines coaching and outlines a process for effective coaching.
Coaching Defined
Coaching is perhaps...
Creativity and Culture Management
Many concepts in the fields of managing creativity are very much applicable to culture management in general. The same concepts that foster creativity and innovation also maximise human capital potential, increase productivity, reduce costs and...
The 3 Deadly Sins of Motivational Speakers And How To Avoid Them
As I survey the speaker’s market I’ve become a tad weary willfully wearing the title "Motivational Speaker". All speakers worth their salt seek to motivate or cause action. Maybe it's just me, but does the mere mention of the term "Motivational...
The Art of Employee Motivation
If you think that your employees’ poor performance on their designated jobs is costing you a whole lot of loss profits, then instead of just doing a total overhaul of your employee roster, why not try to do some employee motivation tactics to get...
The Defining Moment: The Straw That Stirs The Drink Of Motivational Leadership (Part Two)
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
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Why Do People Buy Stuff?
On the Net or off, people will usually buy what they need.
More importantly though, they will almost always buy what
they want, if simply to satisfy what may be just a vague
urge that exists only at a subconscious level.
The Internet itself hasn't changed basic human motivation
one whit. While we may be more knowledgeable and more
sophisticated than our forebears, the reason why we do
things remains essentially the same . . . to get what we
want and need.
The good news is that people still want and need the same
things they have always wanted and needed. Which of us
doesn't long for more leisure time, financial success,
acceptance from our peers, comfort, security, family
stability, prestige?
But as we've already mentioned, the urge to fulfill these
needs and desires may not be consciously realized. Do you
go to the supermarket harboring a conscious thought of
providing security and stability for yourself and your
family by fending off starvation? Probably not. Have you
ever felt blue, and went on a shopping trip to 'feel
better?' Probably so.
Then it behooves us as business owners to understand a bit
about human motivation, and the reason why people buy stuff.
Below are five primary motivators of all human behavior.
These apply not only to making a buying decision, but to
other aspects of human life and interaction as well. When
you ponder these motivators, you'll begin to realize that
they are deeply rooted in the human psyche, akin to our
most common needs and desires.
1. Desire for gain - usually financial, but also at an
emotional level to gain in love, power, prestige, respect
from others.
2. Fear of loss and desire for security - again, usually
financial, but the fear of emotional loss as well. This
motivator can
relate to the loss of something already
gained, or to the fear of not gaining something that is
perceived as a need.
3. Comfort and convenience - making life easier, less
complex, more productive, more leisurely, less stressful.
4. Prestige and pride of ownership - although it may not
be a psychologically healthy frame of mind, many people do
attach the worth of life to the ownership and accumulation
of material items.
5. Satisfaction of emotion - the act of buying can
translate into a 'feel good' mechanism, possibly satisfying
an array of emotional urges. While we're not suggesting you
take advantage, compulsive spenders quite often experience
bouts of the 'blues' or even depression.
As you begin to ponder and understand your own motivations,
so will you be more able to understand the motivations of
others. We're all human, and for the most part cut from the
same cloth. We share essentially the same needs and
desires, even though we may go about satisfying them in
vastly different ways.
The greater your understanding becomes of why people buy
stuff, the greater your ability will be to explain what you
have to offer. You'll be more able to make clear to your
potential customers the inherent benefits you can provide
through your products and services.
As your potential customers come to realize why they should
do business with you, and subsequently do so, at least some
of your own key needs and desires will be fulfilled.
About the Author
Dan B. Cauthron offers original marketing insights and a
7-Volume eMarketing Library to all new subscribers. Join
his list by visiting http://www.Earn-Revenew.com/RevTips
__________________________________________________
© Copyright 2003 - Serenity Marketing Group LLC
All Rights Reserved Worldwide
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| Motivation - Wikipedia, the free encyclopedia |
| Article giving an overview of the concept. Includes history, information on human psychological drives, and applications in business and education. |
| en.wikipedia.org |
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| Motivation 123. Motivation Techniques & Tips for Your Happiness ... |
| Free Motivation Kit, techniques, tips, and ideas to help you achieve greater happiness and success. |
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| Motivation - the international disability charity Motivation |
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| Motivation |
| Goal Setting is extremely important to motivation and success. So what motivates you? Why are you in college? If you are in college because that's what your ... |
| www.d.umn.edu |
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| Employee motivation. Motivation in the workplace- theory and practice |
| Employee motivation in the workplace article. This article focus on aspects of employee motivation, theory and practice as applied to in the workplace and ... |
| www.accel-team.com |
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| Motivation |
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| despair.com |
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| Motivation Point. Motivation Advice for Your Achievement and Success |
| Motivation techniques and advice to help you achieve greater personal success in your life. |
| getmotivation.com |
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| The Motivation Tool Chest |
| Motivation tips on self-development, workplace, leadership, at-risk youth, education. Example: People who have a vision control their destiny and lifestyle. |
| www.motivation-tools.com |
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| Seven Rules of Motivation |
| Set a major goal, but follow a path. The path has mini goals that goes in many directions. When you learn to succeed at mini goals, you will be motivated to ... |
| www.motivation-tools.com |
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| Motivation |
| MOTIVATION CHECKLIST. The following checklist may prove helpful in getting at the ... If you want to improve your motivation you may want to choose a ... |
| www.ucc.vt.edu |
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| GENERAL PRINCIPLES OF MOTIVATION |
| Basic principles of motivation exist that are applicable to learning in any ... In a general learning situation, self-motivation without rewards will not ... |
| honolulu.hawaii.edu |
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| TIP: Concepts |
| Weiner (1990) points out that behavioral theories tended to focus on extrinsic motivation (i.e., rewards) while cognitive theories deal with intrinsic ... |
| tip.psychology.org |
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| Motivational Quotes, Motivational Quotations, motivation quotes ... |
| Motivational Quotes, Motivational Quotations, motivation quotes, inspirational quotations from Motivating Moments. Updated 2 times a week, ... |
| www.motivateus.com |
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| Motivation - Atom Wiki |
| Motivation. Why are you doing this? RSS is [WWW] over five years old. It was designed for news sites, a way for them to list the stories they had. ... |
| www.intertwingly.net |
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| Motivation & Inspiration from The Daily Motivator® |
| A brief, daily message of motivation and personal development, with an archive of more than 2000 previous messages. A positive approach to successful ... |
| greatday.com |
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| Pages tagged with "motivation" on del.icio.us |
| by blowski to folksonomy marketing internet user generated content motivation theory business blog ... saved by 124 other people ... 3 mins ago ... |
| del.icio.us |
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| Motivational and Inspirational Resources, Quotes, Short Stories ... |
| Free daily motivational & inspirational, quotes, short stories, messages, articles, thoughts, and poems designed to help you lead a happy and healthy life. |
| www.motivational-messages.com |
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| Mental Help Net - Psychological Self-Tools - Online Self-Help Book ... |
| Methods For Changing Your Identity and Your Motivations ... There are two types of animal motivation: the motivation to approach something, ... |
| www.mentalhelp.net |
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| Teambuilding Inc. Article - Team Motivation |
| Probably the first question to be answered in a discussion of motivation is ... Motivation in this case was lacking because the team’s purpose was not in ... |
| www.teambuildinginc.com |
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| Learning Skills Program - Increasing Motivation |
| Motivation is a complex issue, with a number of causes and solutions -- many of which are of interest to university students, who usually know what they ... |
| www.coun.uvic.ca |
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