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Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance? That's what it's like where I live. But like everywhere else in the country, our high school sports are always looking for...
B2B Direct Mail Lists: Ask These Questions Before Renting.
If the most important part of any business-to-business direct
mail package is the list, how can you be sure that you have a
good list before you drop your money (and your reputation) in
the mailbox? Answer: Ask the right questions before you...
How To Spot The Next Big Wave, Surfer Style!
Aloha !! I'm lucky to live in Maui, Hawaii. Surrounded by the "mighty blue", it's difficult not to think of waves! Will you spot the next Real Internet Tidal Wave? You can't afford not to! Read on ;-) Did you know that many colleges and high...
Network Marketing Training Newsletters- The Top 17 MLM Newsletters
A good MLM training newsletter is worth a million dollars to a distributor in Network Marketing. Many Network Marketing newsletters/ezines can be found out there, and there are some really good ones. But there are also some newsletters that are not...
The Click Fraud Problem
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns. What is click fraud? Click fraud is the deliberate clicks to PPC search engine...
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3 Steps To Keeping A Customer For Life
The relationship between a customer and your company
is more complicated than it appears. It's not a simple
matter of the customer handing over some money in
return for a product or service. Certain conditions
have to be met before the customer feels comfortable
enough to make a buying decision.
Here are three steps your customers want you to get
right, before they'll make up their mind to buy from
your company.
1. Welcome them.
Make them feel wanted. People will gravitate like
magnets to a company that makes them feel important
and appreciated. There is a whole range of subtle
signals that tell customers whether you're happy
to see them. Your tone of voice, your facial
expression, your posture, even the way you're
dressed - all these things send powerful messages.
2. Understand them.
Show empathy. Don't just understand from the head;
understand on a feeling level also. Look for clues in
their tone of voice and body language. One customer
may be afraid to ask a question because they don't
want to appear ignorant? Well, your job is to give
them the information in a non-threatening way.
Another customer may use aggressive behaviour as a
way of getting some attention? You should recognize
this and massage their ego in a way that will calm
them down and redirect their focus.
3. Make them feel special.
Everybody likes to feel special. The surest way to
make a hit with customers is to give them the red
carpet treatment. Make a fuss; pamper them and give
them your undivided
attention. Ask about their
families, their hobbies, their interests. Treat them
as fascinating, unique individuals. Let them talk
about themselves and their interests and you'll
ensure their loyalty.
As you welcome customers, show understanding,
and make them feel special from the moment they
walk in the door, you'll be successful every time.
What you're doing is establishing an emotional
bond with your company, and that can be incredibly
powerful. Customers will even overlook some negatives,
like higher prices, if they like the feeling of doing
business with you.
On the other hand, a company that takes its customers
for granted or treats them like account numbers won't
generate any customer loyalty.
And when there's no loyalty, very soon there's
no business.
© Market Leaders Limited
*********************************************
Get Your 100% FREE mini-course "17 Powerful Secrets
That Have Made Business Owners Into Millionaires."
100% FREE! Simply send a blank email to:
instantsellbusiness@ReportsNetwork.com
*********************************************
About the Author
Noel Peebles has bought, developed and sold several of his own
businesses, and has been involved with the purchase and sale
of many others. He has fifteen years of 'hands on' experience,
directing his own highly successful' retail businesses, including
franchise marketing and business development. He also has his own public
self-storage complex.
And, he's traveled extensively to over forty countries.
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