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7 Card Tricks That Improve Your Personal Networking Power
CARD SHARK
7 Card Tricks That Improve Your Personal Networking Power
The humble business card has been a mainstay of business and industry for years. But despite it's small size and cost, it's one of the most powerful marketing tools you...
How Much Traffic Is Enough
How much traffic is enough? I was playing around with headlines for an ad when I jotted this down. My mind appears to be stuck. Ever since I thought of those five words, I can't seem to stop. Is 1000 extra hits a month enough? How about 1000 a...
Network Marketing Training- Your Ultimate Objective In Mlm Recruiting
If you've been in this business for any length of time, I bet you have heard a lot of recruiting trainings, and there are some incredible MLM teachers and Network Marketing trainers out there to help out.
But I think that in order to put all of...
Pay Per Click Search Engines are the top Internet marketing tools,
Pay per click search engines are not being used just for sales in the now time frame anymore, they are being used by large and small companies alike to build a business identity that their customers will remember. When you pay for placement on a...
The Three Big No-No's Of Networking That Almost Everyone Makes - Including You!
Networking puts you in front of several people who you can meet in a casual environment and talk about what you do. If you hit on someone who needs what you have, bingo! You've got a chance to get a new client.
That's the theory, anyway.
The...
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3 Steps To Keeping A Customer For Life
The relationship between a customer and your company
is more complicated than it appears. It's not a simple
matter of the customer handing over some money in
return for a product or service. Certain conditions
have to be met before the customer feels comfortable
enough to make a buying decision.
Here are three steps your customers want you to get
right, before they'll make up their mind to buy from
your company.
1. Welcome them.
Make them feel wanted. People will gravitate like
magnets to a company that makes them feel important
and appreciated. There is a whole range of subtle
signals that tell customers whether you're happy
to see them. Your tone of voice, your facial
expression, your posture, even the way you're
dressed - all these things send powerful messages.
2. Understand them.
Show empathy. Don't just understand from the head;
understand on a feeling level also. Look for clues in
their tone of voice and body language. One customer
may be afraid to ask a question because they don't
want to appear ignorant? Well, your job is to give
them the information in a non-threatening way.
Another customer may use aggressive behaviour as a
way of getting some attention? You should recognize
this and massage their ego in a way that will calm
them down and redirect their focus.
3. Make them feel special.
Everybody likes to feel special. The surest way to
make a hit with customers is to give them the red
carpet treatment. Make a fuss; pamper them and give
them your undivided
attention. Ask about their
families, their hobbies, their interests. Treat them
as fascinating, unique individuals. Let them talk
about themselves and their interests and you'll
ensure their loyalty.
As you welcome customers, show understanding,
and make them feel special from the moment they
walk in the door, you'll be successful every time.
What you're doing is establishing an emotional
bond with your company, and that can be incredibly
powerful. Customers will even overlook some negatives,
like higher prices, if they like the feeling of doing
business with you.
On the other hand, a company that takes its customers
for granted or treats them like account numbers won't
generate any customer loyalty.
And when there's no loyalty, very soon there's
no business.
© Market Leaders Limited
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About the Author
Noel Peebles has bought, developed and sold several of his own
businesses, and has been involved with the purchase and sale
of many others. He has fifteen years of 'hands on' experience,
directing his own highly successful' retail businesses, including
franchise marketing and business development. He also has his own public
self-storage complex.
And, he's traveled extensively to over forty countries.
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