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10 Keys To Successful Online Marketing
The Internet is definitely the wave of the future. Dot-com fever is every where, and it seems that there is no cure. Fortunes are being made online and you want to stake your claim. Here are a few key points to keep in mind as you develop and...
"7 Insider Tips To Joint Venture Success"
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"Ezine Basics"
Email is, without question, the most popular and powerful marketing tool available to entrepreneurs today. Website are great, but without an effective email, your marketing efforts will be anemic. So how do you take advantage of email marketing?...
Is Email Marketing Still An Effective Option For Network Marketing?
With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."
Let's deal with the "Yes"...
What My Teenagers Taught Me About Marketing "Stuff"
My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he'd done at school or out with his friends the night before, I'd get one of two classic teenage responses; "Stuff"...
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40 Easy Ways to Promote Your Website Online and Off
1) Make sure if you have an on-hold messaging system or an answering machine that it includes your URL and email address.
2) If your company has voice mail have your employees' list your URL in their individual messages.
3) UPS advertises on their trucks, why don't you? URL plates can be ordered with your web address and put on the back of your car or company vehicles. Take a look at http://www.mcpromotions.com/adURL/default.htm
4) If you give out promotional gifts to your clients like cups, pens, t-shirts, get your URL printed on them. Order URL t-shirts here http://www.mcpromotions.com/adURLshirts/
5) Your web address should be on all printed material that leaves your office including: brochures, business cards, fax sheets, flyers, mailing labels, letterhead, invoices, checks, envelopes. I mean everything. To order these products online see http://www.iprint.com/
6) All outgoing mail should include a good signature line with your URL. For how to see: http://www.1stsitefree.com/signature_file.htm
7) Your URL should be listed in the yellow pages.
8) When you send out Christmas Cards make sure your URL is printed somewhere inside the card.
9) Create some money saving coupons on your PC for a discount on any online purchase made and pass them out or do a direct mailing.
10)Give away free "how to" guides on subjects you are knowledgeable in and include your URL.
11) Send out Web postcards to your existing customer base to announce your new website, or buy a mailing list and do a direct mailing with them.Go to Digital Work http://www.digitalwork.com and sign up as a member (which is free) and you'll receive money saving marketing services at great savings in your e-mail box about twice a month. You can order 500 website postcards for only 19.00 compared to the usual price of 200.00.
12) If need be get a rubber stamp made up with your URL and stamp everything that leaves your office.
13) Run ads in newspapers, magazines, or trade journals that hit your target market and include your URL. Buy ads for only 2.00 here http://hop.clickbank.net/?dakota6969/dollarday
14) Utilize press releases. Send them through snail mail and through e-mail. Use them for grand openings, and any other important company event.You can buy the software and send them out easily with Media Magnet http://www.mediamagnetpro.com/media/1276.html or send a free one here http://www.comitatusgroup.com/pr/index.htm
15) If your company or organization produces an offline newsletter make sure you include your website address in it for further information.
16) Advertise on the radio. Check out http://broadcastspots.com/index.asp
17) Cable TV advertising is very reasonable. If you live in Ohio check here http://www.noicable.com/
18) Don't forget about billboard ads.
19) Do Direct Marketing (bulk mail).
20) Write and publish your own online newsletter also called an ezine. To learn how go to Ezine University http://www.ezineuniversity.com To set one up easily use http://www.egroups.com
To promote your new ezine list it in as many directories as possible. You'll find a list of them here http://www.interniche.net/partner/sales/ezinedirectories.htm
21) Make sure you advertise in ezines that cater to your target market. To find ezines to place ads in go to Ezine Ad Auction http://www.ezineadauction.com or Lifestyles Publishing at http://hop.clickbank.net/hop.cgi?dakota6969+lifestyles
22) Find other related sites and swap text or banners with them. Try http://www.linkme.com/
23) Swap ads with other ezine owners. http://www.ezine-swap.com/
24) Write short articles, no more than 700 words attach your signature line at the bottom and submit them to ezine publishers who may be interested in publishing your work in their newsletters. You can also set up an account with Idea Marketers http://www.ideamarketers.com and create an archive of your articles.
25) Submit to search engines and directories on a regular basis about every 6 to 8 weeks. Submit
each page of your site not just the default page. To learn more about search engines and how they tick go to http://www.searchenginebase.com
26) Find specialized directories to list your site in that cater to your exact type of business.
27) Make doorway pages and upload them to your server into a specific folder. Then make another page and list all of the URL's to those doorway pages on that one page. Place an invisible gif on your main page and link it to the HTML page that contains the links to your doorway pages. Go and submit your site to the major search engines. They'll find the gif and follow it to the link page and index all of your doorway pages automatically. This works better then submitting them to the search engines directly. If you want to invest in software to help you with your search engine rankings get Web Position Gold, it's the best...http://www.webposition.com/d2.pl?r=BWW-5569
28) Newsgroups are a great way to get the word out on your website if done properly. Find Newsgroups where your target market hangs out and get involved. Do not post blatant ads, but make intelligent helpful posts using a good signature line. There is software that will help you with this http://postagent.com/default.asp?fromAgentID=2873 Please use it responsibly.
29) Do direct e-mail mailings using a reputable opt-in service such as:
PostMaster Direct http://www.postmasterdirect.com Yes Mail http://www.yesmail.com MeMail http://www.memail.com
30) Bid on Keywords at one of the "pay per click" search engines. Most of them will allow you to open an account for only 25.00. You only pay the bid amount when someone clicks through to your website.Try one of these.
Goto http://www.goto.com/ RocketLinks http://www.rocketlinks.com/ E-Pilot http://www.epilot.com/ Kanoodle http://www.kanoodle.com/
31) Post to online discussion boards using a good signature line. Some of the best can be found here: http://www.mcpromotions.com/discussi.htm
32) Join a webring. http://www.webring.org
33) Make your site "sticky" by adding discussion boards, freebies, software downloads, free original content. Read more about how at http://ehits.com/AskVicki/081000/
34) Add a "recommend this site to a friend" service to your website, it's free. http://www.recomendit.com/
35) Buy banner ads on the major search engines like Yahoo or Alta Vista. For current pricing go to http://www.bcentral.com or try one of these banner advertisement networks.
PennyWeb http://www.pennyweb.com/ FlyCast http://www.flycast.com/
If you need a few banners for advertising make some really nice free ones at this site. http://www.addesigner.com/
36) Write a few short classified ads to use in your online advertising campaign. Standard size is usually 5 to 6 lines, 65 characters per line. Create a sense of urgency and offer something free.
37) Hold a free contest or sweepstakes on your website.
38) Write and give away your own e-book.For more on this and specific compiler software go to http://www.ebookcompilers.com/ or http://www.ebooks.com or if you don't want to make one yourself you can have a cool Flash e-book made at http://webtron.net/Flash/ebooks.htm Pricing starts at 50.00
39) When paying your bills every month or just in your everyday mail that leaves your office or house include your business card with your URL. Your bills arrive with "stuffers", who says two can't play that game.
40) If you have an actual brick and mortar store put a sign with your URL in the front window.
If you want to know the "secret" behind website marketing there isn't one. It's a combination of all of the above that makes for a successful site that people actually visit.
About the Author
Merle http://www.ezineadauction.com "Where the Best Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more subscribe@ezineadauction.com For advertising information send mailto:advertise@ezineadauction.com
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Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
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Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
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