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Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you...
How To Select An Affiliate Program
How To Select An Affiliate Program Copyright © F. Terrence Markle – All Rights Reserved Are you having difficulties in selecting an internet affiliate program to join and promote? Too many opportunities to sort through? Uncertain of your next...
If Networking Is So Hot....
If Networking Is So Hot, Why Aren't I Rich?
How to make today's NEW streamlined 'networking' work!
By Linda Blew Carlson
Before we start, please note that in this article 'MLM' and 'Networking' are interchangeable.
The hottest...
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event...
Speaking of Success!
In the quest to attract customers and make more sales, the temptation is to focus on the Internet. It's easy to forget there are other tools that are less tedious, easier to use, and even more effective. For example, simply telling people what...
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5 Common Mistakes New E-zine Publishers Make
Everyone's finally catching onto the idea that publishing an e-mail newsletter (or "e-zine") is a super way to market their businesses. But unfortunately I still see many people making the same mistakes that could lead to losing subscribers, and worse.
To help YOU get off on the right foot, I'm listing the five most common mistakes I see new publishers make. Watch your step!
MISTAKE 1: Sending out their e-zines from their own everyday e-mail programs.
Sure, it seems easy at first, you just create a "group" in your e-mail program and start from there. But once you get over 50 subscribers, you're going to have nothing but problems. Not only will you have to manually handle all sign-ups and removals, but you may get into trouble. Most Internet service providers (ISPs) won't let you send an e-mail to more than 30 people at once. They set limits like this to help prevent spammers from using their networks.
Also, your entire list resides on your computer, so you'll have to be extra meticulous about making backups of your list - imagine instantly losing a list of hundreds or thousands of subscribers that took months to build!
Save yourself some time and headaches NOW, and sign up for a reliable online list service or purchase list management software.
MISTAKE 2. Signing up people without their permission.
Even if you're my best friend, I'll honestly be perturbed if you launch your e-zine and automatically sign me up for it. That's a big no-no on the Net, and it can get you in hot water.
If you're wondering how to get your list started, send out a one-time *invitation* to everyone you know, along with a *sample issue* of your e-zine and clear instructions on how to subscribe. That way they can *see* how great your e-zine is, and they'll realize they should definitely sign up.
MISTAKE 3. Not giving their readers useful content.
Some publishers only use their e-zines to talk about how great they are. "We won this award
and hired this new person and landed this new client… blah blah blah." This gets boring and turns off readers.
Instead, focus on providing information that will be *useful and educational* to your readers. This will make them love you! (Besides, there's plenty of room to tastefully plug yourself at the end of each issue.) Aim for a ration of about 75% helpful information and 25% self promotion.
MISTAKE 4. Not promoting their own businesses.
Here's just the opposite problem: Many people serve up great content to their readers, but don't take the opportunity to toot their own horns!
While your articles and features will be softly selling your expertise, there are several other ways to reinforce the fact that *you* are whom your readers should contact when they need the services you provide. After the article, give your full contact information, and a few sentences about WHAT you can do for your readers. End it with a call to action -- tell them to call for a free consultation, visit your Web site to read clients testimonials, or write you for a free quote.
MISTAKE 5. Not publishing on a regular basis.
Publishing regularly suggests to your readers that you're organized and can meet deadlines and commitments. But I still see many e-zines published on a random schedule - one colleague of mine even brags at the top of each issue that she basically sends out her e-zine "whenever she feels like it." By doing this, she appears flaky and unprofessional.
Your e-zine should be a steady "pulse" of your business, reminding your readers about your fabulous products and services on a regular basis.
(c) 2002, Alexandria K. Brown
About the Author
Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about this step-by-step Guide, and to sign up for FREE biweekly how-to articles, visit http://www.boostbizezine.com/
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
www.network-marketing-works.com |
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Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
www.entrepreneur.com |
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Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
www.entrepreneur.com |
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Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
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List of network marketing companies - Wikipedia, the free encyclopedia |
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
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MLM - Network Marketing Business Journal |
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
www.mmmonthly.com |
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The Real Problem with Network Marketing and Multi-Level Marketing ... |
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
entrepreneurs.about.com |
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Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
www.networkmarketingnews.com |
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MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
www.mlmwoman.com |
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Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
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Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
www.amazon.com |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
www.mlmforums.com |
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Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
www.networkmarketing.com.au |
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Specialists in marketing and creative recruitment both agencies ... |
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
www.networkmarketingjobs.com |
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Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
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MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
www.networkmarketingtimes.com |
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multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
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Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
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