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Is Your Small Business Website a Diamond in the Rough?
The sheer vastness of the cyber economy is staggering. There are well over six billion web pages vying for the attention Internet users around the globe. Needless to say, millions of these sites are owned and maintained by people just like...
MLM Training- MLM Recruiter? MLM Sponsor? MLM Babysitter? MLM Mentor?
by Doug Firebaugh There are many Leadership factors involved in building an mlm downline, but none are more frustrating than the roles a Network Marketing Leader can play when recruiting and engaging a new person in this business. We...
Multicultural Marketing – Taking Care Of Business At Hand
Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. “Gone are the days when businesses succeed with a ‘one size fits all’...
Network Marketing Training- Secrets To MLM Holiday Success- Part 2- The Holiday Letter
In network Marketing, with the Holiday Season approaching, there are so many chances to start a conversation with someone and recruit them for the Holidays. But it has to be done right! Many times you can have a great chance to communicate about...
Vacation Marketing
Does your marketing come to a screeching halt during your annual vacation pilgrimage? Do you cease to promote your company and your products or services? Does your company dwindle into a period of non-existence while you are away? Success...
 
5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...

In The USA...

- Every Year Over 1 Million
People Start A Business

- By The End Of The First Year 40%
Of Them Will Be Out Of Business

- Within 5 Years More Than 80%
(800,000) Of These Businesses
Will Have Failed

(Source: The eMyth Revisited, Michal E Gerber,
US Department of Commerce)

In The UK...

- 2003 Saw 423,100 New Businesses
In England & Wales Startup

- Over Half of All New Firms
Fail In The First 3 Years

- At Least 211,550 Of These
Businesses Will Have Failed
Before The End Of 2006

(Source: Barclays SME Market Research Team
England & Wales Statistics Based On Business
Current Account Customers)

Unfortunately more and more people are being encouraged to
go it alone by government agencies and banks while being
given out-dated advice that doesn't actually work.

The advisors in these organisations typically have
experience in larger production / manufacturing /
financial businesses and share marketing advice
that really doesn't work for the majority of
small service-based businesses today.

Their text-book marketing principles simply do not
translate to businesses with limited money to invest
in advertising, direct mail and telesales.

In many cases these advisors are telling people how to
run a business even though they're actually working for
a bank or government agency themselves. They have no
real experience spending their own money to grow a business.

Survival and inevitable success means being lean, mean and
focused on getting a genuine result (in the form of profit)
from the time and money you invest.

So here are 5 tips you can use to take
the power back and begin "fail proofing"
your growing business today.

#1. Question "Experts" Thoroughly

Be wary of government funded trainers
and / or advisors put forward by banks.

These people, in many cases, don't
have a clue what its like to run and
grow their own business. Make it your
job to "suss them out" before taking
anything they tell you too seriously.

Some questions that I like...

What's your experience of starting
and running a small business?

Have you actually spent your own money
trying to make a business work?

What mistakes have you made? What
lessons can I learn from your experience?

Will this advice / support / idea
cost me money or make me money?

Who really benefits when I take the
course of action you're recommending?

#2. Model Excellent Businesses

Now by this I don't mean simply
copy random things they do.

Just because the boss of a successful
firm like yours drives a brand-new


Bentley
it doesn't mean you should rush out and buy
one too. That won't guarantee success.

You're looking to find the things
that she did in order to afford the
Bentley in the first place.

So find out as much about their
processes and systems as you can and
then look for evidence to support applying
similar things that work for them to your
business.

Subscribe to their mailing list. Visit
their premises. Talk to their staff.
Talk to their customers. Read their
ads (or notice that they don't advertise).
Network with them.

You can learn just as much from non-competing
businesses too. So why not set up a
support / learning group or see if a successful
entrepreneur would be able to mentor you.

#3. Have A BIG Goal

Big goals, by definition, should be easier
to hit than small goals. So don't think small
- think big.

After nearly 8 years in business I still like
to set regular, big, 90 day goals. I call
these goals SHAGs - Short Hairy Audacious Goals.

Too many businesses focus on surviving. They
think in terms of what they don't want. They miss
the opportunity to really succeed and then get
what they were desperately trying to avoid
- failure!

Focusing on what you don't want really doesn't
work. If you don't want to fail you should
focus on succeeding in a big way.

#4. Improve Constantly

Have goals and set targets. Know what outcomes
you want and quantify them where possible.

Then work towards your goals using the
following cycle...

1. Implement (Do Something)
2. Measure (Test & Review)
3. Improve (Learn & Adjust)

As my friend and firewalk trainer Sanjay Shah
says, if you simply improve by 1 percent a day,
you'll have improved 300 percent
(allowing for holidays) in a year!

#5. Don't Follow The Crowd

Look, we both know most businesses
fail so don't do what most other
businesses do or you'll get the same results.

Don't just advertise because every other
business seems to advertise. Make sure
advertising will make you money.

Don't just do telesales because that happens
to be the service your local Chamber of Commerce
is selling.

Don't measure turnover when profit
and cashflow is usually more important.

Don't take on staff just because other
businesses believe more people equals
growth. More people often just means less
profit!

Don't do the same thing, in the same way,
to the same people as every other business
like yours.

Do something different!

About the Author

4 Out Of 5 Small Businesses Go Bust
Inside 5 Years! Finally - A Guaranteed
Way To Make Sure You're Not One Of Them...
http://www.leanmarketing.co.uk/toolbooks

 

When You Know How | Network Marketing Works!
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you.
www.network-marketing-works.com
 
Marketing, business - Is Network Marketing Just a Scam?
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com.
www.entrepreneur.com
 
Business Opportunities: MLM, Network Marketing, Work at Home
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more.
www.entrepreneur.com
 
Multi-level marketing - Wikipedia, the free encyclopedia
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ...
en.wikipedia.org
 
List of network marketing companies - Wikipedia, the free encyclopedia
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ...
en.wikipedia.org
 
MLM - Network Marketing Business Journal
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
www.mmmonthly.com
 
The Real Problem with Network Marketing and Multi-Level Marketing ...
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ...
entrepreneurs.about.com
 
Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
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One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
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Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
www.onlinemlm.com
 
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MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
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multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
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