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As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to...
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Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.
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Network Marketing Success- Why Most Prospects are a Waste of Time, and Who to REALLY talk to in MLM
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There are only two types of people you will run across in MLM.
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Ad Copy Mistakes That Network Marketers Should Avoid
You've probably read thousands of advertisements online and offline over your lifetime. You've read excellent ads that made you buy right away, and some that may have had a decent product, but had a poor ad copy that turned you away.
Now that your in business for yourself, you've probably written some of your own ads. Did some of them work? Or did some of them bomb?
The key is to keep changing and testing your ad copy. Don't just write one and then stop. You don't have to have a college degree in copy writing, but it's important to learn from the mistakes and never give up.
Please keep in mind that not all of the ad copy mistakes listed below will apply to each and every ad you write. It's a list you can reference for future use.
Ad copy mistakes that you can learn from:
- no compelling headline
- no believable testimonials
- no sub-headlines
- no attractive benefits
- no features
- no strong guarantees
- no asking or answering questions
- no proof of benefits offered
- no contact information for questions
- no endorsements
- no conversational writing
- sentences that are too long
- no deadline to order
- no free trials/samples
- spelling mistakes
- grammar mistakes
- text that is too light
- background on Web site too dark
- ad copy doesn't blend together
- no breaks in ad copy
- no bullets
- ad copy in
all CAPS
- few ordering options
- no visual aids
- no comparison to competition
- no reminding of benefits or deadlines
- no information about your business
- no appealing adjectives
- no appealing phrases
- text that is too large
- text that is too small
- no emotional appeal
- paragraphs that are too large
- no story telling
- no underlining or bolding of keywords
- ad copy that is too short
- ad copy that is too long
- no facts or case studies
- hard to understand jargon
- no free bonuses
- price is too low
- price is too high
Take one of your current ads and compare it to the list right now. Remember, your ad copy could make or break your sales.
This article may be reprinted as long as the About the Author resource box is left intact and all links are hyperlinked.
About the Author: Fran McClough wrote the entertaining MLM soap opera, The Amazing Secret of 4 Desperate Networkers, which is for anyone who loves a story with comedy, romance, suspense, and yes, network marketing. The soap opera is available for free only at http://www.DesperateNetworkers.com. She also helps network marketers grow their businesses by understanding marketing, and you can subscribe to the tip of the week newsletter at MLMMarketingSpot.com. Copyright 2005 Fran McClough.
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
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Directory of network marketing and direct sales companies. |
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Offers resources for the MLM professional. |
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