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Advertising Is Dead! Viva le SEO!

The King is dead! Long live the King!

The death of Louis XIV. was announced by the captain of the
bodyguard from a window of the state apartment. Raising his
truncheon above his head, he broke it in the centre, and
throwing the pieces among the crowd, exclaimed in a loud
voice, "Le Roi est mort!" Then seizing another staff, he
flourished it in the air as he shouted, "Vive le Roi!"
—Pardoe: Life of Louis XIV., vol. iii. p. 457.

Now I'll be the first to admit that I'm not the captain of
the bodygaurd for Advertising, so the task of announcing the
death of advertising is not among my responsibilities. Nor is
finding a successor to the throne. No, I do the less glorious
task of search engine marketing. I'm quietly on the sidelines
as Dot Bomb after Dot Gone pass by in a funeral procession that
seems endless. The parade route marching to the funeral dirge
and drum, glumly trudging through the streets to mark the
passing of online royalty on a weekly basis.

This week we bow our heads in honor of the passing of another
advertising-reliant giant, HomeStore.com. Before that it was
WebVan and WebMD and Wine.com -- I'm starting at the bottom
of a very long alphabetical list you can see yourself at:

http://www.wsj.com/public/resources/documents/dotcomlayoffs.htm

The deathmarch itself has been analyzed-to-death by everyone
from network news anchors to newspaper commentators and pundits.
I won't burden us with another perspective here other than to
say that it's big business that has it all wrong in a twisted
attempt to apply old models to a new medium. I wonder why it is
that each new technology is constantly wedged into the wrong
shape hole because that is "where the money is".

When television was first developed, we didn't know what to do
with it because advertising was not so ubiquitous. We had print
advertising in magazines and radio advertisement ruled the air-
waves. But everyone agreed that television was worthless . . .

Not more than 10 per cent of the population will take up
television permanently.
Raymond Postgate, 1935

Television? The word is half Greek and half Latin. No good will
come of this


device.
C P Scott, 1936

Television won't last because people will get tired of staring
at a plywood box every night.
Darryl Zanuck, 20th Century Fox co-founder, 1946

But TV finally fell to advertising and is now fully one-third
ads and very little content, except for product placement and
sponsored content.

But because advertising ruled our lives when the internet was
launched in 1995, we just naturally assumed that advertising
would rule online as well. But we got it wrong. I spend hours
online daily and do all I can to ignore the flashing, blinking
banners and skyscraper ads and sponsored links glaring from
the top, bottom and now edges, of the screen in front of me.

How do people behave online? Simple, they search. They search
for things they have an interest in. They bookmark favorites.
Most don't know why they get the results they do when searching.

It's because the top ranking sites in search results are very
specifically designed by people who know how to gain those top
rankings in the search engines. Why on earth would anyone spend
good money on advertising when most web surfers seek to avoid
advertising and even buy software meant to block advertising
from their web pages? Why on earth don't more businesses see
that search engine positioning is the number one solution to
visibility and success online?

Here comes another funeral march. They probably bought Super
Bowl ads and have banners flashing all over my favorite web
site. Oh and look! They have banner ads on the hearse! I guess
they didn't want to waste the eyeballs attending the funeral.
At least they aren't animated banners. Have a little respect!

Well, I'm going to usurp the job of the Captain of the Kings'
bodygaurd and announce that "Advertising is Dead!"
"Le ROI est mort!" (Return On Investment) "Long live Search
Engine Positioning!" Viva le ROI! Viva le SEO!


About the Author

Mike Valentine does Search Engine Placement for the Small
Business http://website101.com/Search_Engine_Positioning
WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
Weekly Ezine emphasizing small business on the Internet
http://website101.com/arch/

 

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Marketing, business - Is Network Marketing Just a Scam?
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com.
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Business Opportunities: MLM, Network Marketing, Work at Home
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more.
www.entrepreneur.com
 
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Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ...
en.wikipedia.org
 
List of network marketing companies - Wikipedia, the free encyclopedia
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ...
en.wikipedia.org
 
MLM - Network Marketing Business Journal
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
www.mmmonthly.com
 
The Real Problem with Network Marketing and Multi-Level Marketing ...
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ...
entrepreneurs.about.com
 
Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
Specialists in marketing and creative recruitment both agencies ...
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
www.networkmarketingjobs.com
 
Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
www.onlinemlm.com
 
MLM Network Marketing training Randy Gage
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
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multi-level marketing
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
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Network Marketing as the basis of a home based business.
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Network Marketing Support Services
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