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Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Eight Steps to Increase Your Newsletter Advertising Revenue
As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to...
Guest Articles: Good for Some, Bad for Others
A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the action. If an action doesn’t directly and...
How To Use Your Business Cards To Shoot Your Sales Through The Roof!
Do you do what the vast majority of people who buy business cards do? Give them out to friends and family or post them on a few bulletin boards and hope for the business to come rolling in? How about putting them on tables at restaurants...
World-class Marketing: When and Where
Quadruple, even do thirty times your present product or service sales. Accomplish this in less than nine months! You don't even need a Web site with the following easy-to- understand information. Judy Cullins, 20-year book coach, answers two big...
 
Advertising on a Tight Budget

You will say I'm on a tight budget. Don't worry, there are several ways to promote your business on a tight budget. You must be creative. There are several ways to advertise your product and services in the internet. To get exposures you need:

1. A website to display your product and services in the internet

2. When emailing put your URL (universal resource locator or sometimes called uniform resource locator ex. http://www.webquartet.com)

3. Visit chat rooms and approach the chatters to visit your site (ex. Mirc, visit mirc.com)

4. Sign on the guestbooks and put your URL

5. Be active on message boards and put your URL on every message you make (Ex. http://www.recordname.com)

6. Be a member of a web ring (web ring is a group of websites to help each other to get more traffic...ex. http://q.webring.com/hub?ring=writerwork)

7. Banner advertising/Exhange links (banner is a graphical advertisement displayed on a website ex. is bannerexchange.com)

8. If you have a software ready to download then put it in download.com (one of the site who offers free downloads)

9. Pay per click search engines (you will pay based on the click through or hits or visits)

10. Creating an article and offer it as freebies. Put your URL and your name as author of the article. You can make it a newsletter or an eBook and make it available for download. Subscribe to other article provider and sometimes they allowed you to publish your own articles or advertise your site on their newsletter or ezines. (ex. http://www.web-source.net/syndicator_submit.htm)

11. Classifieds allows you to place ads for free or for low cost (ex. http://classifieds.yahoo.com/)

12. FFA Link is a place wherein anybody can put their site in the listings. (Free for All Link ex. Jimtools.com)

13. Joint Ventures - If you can't beat them join them. Share your products and services. (ex. cj.com)

14. Press Releases - this will bring the news of your company to the world. ex. prweb.com and virtualpromote.com)

15. Search Engines - program that has


capability to search (ex. webquartet.com, google.com).

16. Tell-a-Friend program - this programs will display a form that tells them some good or bad news about your site and send it to the friend of your visitors

17. Create your own Tell-a-Friend, guestbook, affiliate program, FFA, press release website, classified ads program, article syndicator, pay per click search engine, search engine, baner advertising, messageboards and chat rooms.

The important thing on marketing your product and services on your website is your content because if you have good contents to offer then they will visit you frequently.

Search Engine submission and optimization is one the of best way to advertise your product and services in the internet. Once the site is optimized, you can see the result. Try typing "philippine recruitment agency" in Google.com and you will see our clients.

The second best for me is writing articles about your product and services and publish it to other publishers and offer to publish their articles too.It can be for free or for a very small fee. Almost ezines are free. I have several thousands of subscriber and the other publishers have thousands of subscribers too and still growing. But on this kind of advertisement you need to know if you spam them or not or if they like it or not. Remember they are all targeted readers. The results are unlimited. You must include an unsubscribe link on your site and on the articles to make them feel they are not attached and also to make them subscribe on your ezines or newsletter (articles) put some text that tells all information from subscriber is confidential and not for sale.


About the Author

Ross Dalangin
Software Developer Since 1991
Computer Instructor Since 1994
Web Developer and Consultant Since 1995
Database and Network Administrator Since 1996
Search Engine Optimizer Since 2000
Web Publisher Since 2001
http://www.webquartet.com
http://www.cbjunction.com
http://www.recordname.com
http://www.dalangin.com
http://www.systemempire.com
http://www.instant-weight-loss.com

 

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