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Is Your Marketing Strategy Killing Your Profits?
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there,...
Linked In: Basic Marketing Blunders
Like me, have you received email invitations like these?
> I'm using LinkedIn to keep up with my professional contacts
and help them with introductions. Since you are one of the
people I recommend, I wanted to invite you to access my...
Pay it Forward - What that Hollywood Movie Means to Network Marketers
Have you seen that inspiring MOVIE titled "Pay It Forward" staring Helen Hunt and Kevin Spacey?
I did. Just last month. It made me think about how the lesson in the movie (that we ALL have the ability to change people's lives for the better)...
The Building Blocks to Effective Marketing
The Building Blocks to Successful Marketing
It’s More than Sales and Advertising
By Julie Chance
Whether you’re a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it...
The Top 10 Tips for Leveraging Conference Attendance
As I am preparing for my attendance to CoachVille's Third Annual Coaching Conference I have been considering how I can make the most of my conference attendance. These ten tips will support you in leveraging those conference you will attend in the...
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B2B Direct Mail Lists: Ask These Questions Before Renting.
If the most important part of any business-to-business direct
mail package is the list, how can you be sure that you have a
good list before you drop your money (and your reputation) in
the mailbox? Answer: Ask the right questions before you rent
that list.
1. Who is on the list, exactly?
Let's say your potential list is high-tech prospects. Are the
people on the list analysts, network administrators, product
managers, chief information officers or sales managers? Knowing
makes all the difference. So make sure you can select names by
job title or function.
2. What is the source of the list?
Is the list a compiled list, where names and addresses are
compiled into a list from directories, newspapers, trade show
registrations and other public sources? Or is the list an opt-in
list (such as subscribers to a particular trade publication, or
buyers from an online store)? Lists of names that are compiled
from phone books and directories usually age more quickly than
names from opt-in lists and usually produce more undeliverable
mail.
3. Are the names on the list known buyers?
The best B2B lists contain names of businesspeople who have
bought your product or service or one like it, regardless of how
they bought it (online, by mail, retail).
4. How recently did they buy?
In the trade, we call this Recency. Prospects who bought a
product or service like yours recently are better prospects than
ones who purchased years ago.
5. How often do they buy?
We call this Frequency--how often someone buys. Naturally,
someone who buys your product or service often is a better
prospect than someone who buys less frequently.
6. How much do they spend?
We call this Monetary value, and it's the third component in the
standard test of mailing list quality--Recency, Frequency,
Monetary value. Buyers who spend the most are the best prospects
for your mailing.
7. Are the people on the list "direct-mail
responsive?"
Sometimes a list owner or list broker will know if the names on
her list respond to direct mail offers. A good example would be
a catalog merchant who would know the percentage of names on his
list who buy through the mail.
8. How fresh are the names?
Some business-to-business lists decay at a rate of 25% a year.
In other words, at any given time, 25% of the names on a given
list will have moved (new address), been promoted (new job
title), undergone a restructuring (new email address) or quit.
Ask your list owner or list broker how often they update their
list.
9. When was the list last cleaned?
List owners "clean" their lists by comparing them against the
postal service's National Change of Address file. Ask how often
this is done.
10. How often is the list rented?
If the list is rented often, it is likely a good list (but one
that contains names of prospects who may have been inundated
with offers like yours). If the list is rarely rented, it is
either no good or it contains a highly specific group of
prospects that no other business except yours wants to mail to
(not likely).
11. How many other mailers tested the list successfully?
You should conduct a test mailing to a list before rolling out
your entire mailing. Ask how many other businesses tested the
list and then declined to rollout, and how many tested the list
and decided to rollout. The answers you get give you an idea of
the value of the list to your business.
12. Who else rents the list?
Do your competitors rent the list? See if you can find out!
About the author:
----
About the author
Alan Sharpe is a business-to-business direct mail copywriter and
lead generation specialist who helps business owners and
marketing managers generate leads, close sales and retain
customers using business-to-business direct mail marketing.
Learn more about his creative direct mail writing services and
sign up for free weekly tips like this at www.sharpecopy.com.
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
www.network-marketing-works.com |
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Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
www.entrepreneur.com |
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Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
www.entrepreneur.com |
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Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
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List of network marketing companies - Wikipedia, the free encyclopedia |
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
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MLM - Network Marketing Business Journal |
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
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The Real Problem with Network Marketing and Multi-Level Marketing ... |
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
entrepreneurs.about.com |
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Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
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MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
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Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
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Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
www.amazon.com |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
www.mlmforums.com |
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Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
www.networkmarketing.com.au |
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Specialists in marketing and creative recruitment both agencies ... |
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
www.networkmarketingjobs.com |
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Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
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MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
www.networkmarketingtimes.com |
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multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
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Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
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