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A Battle Of Products Or A Battle Of Perceptions?
Marketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service - it is a...
MLM Success- The TRUE Cost of Not Taking Action in your Home Business
by Doug Firebaugh Expensive. VERY expensive. That is what LOA is in the network marketing arena. It can be the most costly thing you ever have seen as far as a potential future, and yet, people seem to ignore the cost of it. ...
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Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing...
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Determining Marketing Effectiveness Even If You Didn't Track

What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t.

Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?

First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketing consultant has been to get my clients to track the effectiveness of their various marketing activities.

The first thing to do is recognize the importance of tracking, and make sure that you have a plan in place to track all of your future marketing activities. The simplest way to track is to ask each new customer where or how they found out about you.


You may also want to consider including a code on any flyers or brochures that you distribute, and providing a reason for the customer to bring that flyer in when they come to make a purchase. Reasons to return the flyer could be to take advantage of a special offer, or to get a discount or free bonus gift.


You can also do this by phone or on the Internet if that is how your customers make purchases. Simply ask them to provide you with the code on the brochure or flyer that they are calling or ordering from. Make sure the code is specific to the location or group of people that you distributed the flyer to.




If you are networking or speaking to a group and someone gives you their business card and agrees to receive your free report or e-newsletter, make sure you include a reference in your contact database of the event where you met them.


As far as tracking your past marketing activities, consider asking your current customers how they found out about you.

You could do a survey that includes a number of customer satisfaction questions, but also includes a question to determine how they found out about you.

If you have a handful of clients that you work closely with and you really don’t know how they found you, pick up the phone and ask them.

Either of these tactics should give you an idea of what marketing activities worked and which ones you may be able to do without in the future.

If you're still not sure, continue with all the marketing activities, BUT put tracking mechanisms into place so you won't end up in the same boat next year.

(C) 2005 Debbie LaChusa, 10stepmarketing

About the Author

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

 

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Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
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