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25 Ways To Get More Business
Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links. Complete Article with Resource Box at end: Need more business? Who doesn't? Thankfully, new business is...
Creative Marketing Ideas for a Work From Home Business
Being able to work from home is a major bonus in most people's eyes, but marketing a home business can be an ongoing challenge. Newspaper ads and special sales are tried and true, but they grow stale after a while. Looking for something a little...
Have You Created an Impossible Business?
It's easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn't so. Consultants, coaches, and other service professionals often start a business believing that all they need to...
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Reach vs. Frequency: Is it more effective to touch 100 potential customers once or 25 potential customers four times?
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Get Clients with a Small Business Networking Strategy

Networking, Ugh! Much like the thought of marketing and sales, the thought of networking may make you cringe. For most solo-pros, service professionals, and small business owners, they hear the word networking and it brings to mind the old business standard of promotional networking at 'meet & greet' events where it's understood and accepted that everyone is there to schmooze and subtly manipulate one another in an attempt to gain some advantage, for themselves or their business, which will increase their bottom line.

Who wouldn't cringe at the thought of spending an hour or two exchanging banalities and sales pitches with a phony smile plastered on your face to hide your discomfort, in an attempt to 'use' someone else to get a leg-up on the competition or to boost your profits, only to walk away with a pocketful of biz cards and the prospect of hours of work to continue the charade through email and by phone? It feels uncomfortable, self-serving and deceptive. Chances are all those biz cards you collected will end up in a drawer of your desk never to be seen again because you'll


so dread following up that you'll procrastinate doing so until they're forgotten.

The good news is it doesn't have to be that way! The Book Yourself Solid networking strategy operates from an entirely different paradigm; it's all about connecting and sharing with others, and all you have to do to begin to employ it is to shift your perspective from one of scarcity and fear, to one of abundance and love. With the Book Yourself Solid Networking Strategy, the focus is on sincerely and freely giving and sharing, and by doing so, to build and deepen mutually beneficial relationships with others. It's all about making lasting connections.

© 2005 Michael Port & Associates LLC



About the author:

Get more clients with Michael Port, expert marketing coach for small business owners and professional service providers. Free small business resources, networking opportunities, articles, advice and coaching on professional services marketing at http://www.michaelport.com . Receive a free chapter from 'Book Yourself Solid' at http://www.bookyourselfsolid.com

 

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