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Increase Your Referrals, Increase Your Marketing Results With This Little Twist
Whenever you send out your direct marketing next time, send a
copy to people you know well, friends, relatives, networking
groups, chamber members you work with, committee members, trade
association members you know personally, but with a...
Network Marketing Training- The MLM Success Secret of Results vs. Method Focus
Network Marketing Success Training- Are You in MLM a Results or Method Person?
by Doug Firebaugh
Many people today in Network Marketing do not understand why they are struggling. And many folks are. They do what they believe they need to...
Solid Internet Marketing Strategies
It's so easy to fall into a 'labor of love' - painstakingly revamping our websites so that they look absolutely 'perfect' ... or pouring our heart and soul into creating the best product possible, one that's sure to draw rave reviews. The...
The Rarely Told Truth About Network Marketing
Today I am going to talk about something that seems to be one of those things that people either love or hate. What I am talking about is network marketing, also called mlm or multi-level marketing. Right from the beginning I will say that there is...
Using Back Links to get Top Search Engine Ranking
Using Back Links to get Top Search Engine Ranking There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhaps the biggest...
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Get More Clients with the Book Yourself Solid Trust Building Process
An effective sales cycle is based on building a relationship of
trust with your potential clients. I'm sure you've heard it said
before, but it's worth repeating, "People buy from those they
like and trust." It is truly as simple as that. Trust is
critical. Especially for the service professional and small
business owner.
Without trust, it doesn't matter how well you've planned, what
you're offering, or whether or not you've created a wide variety
of buying options to meet varying budgets. If the potential
client doesn't trust you, nothing else matters. They aren't
going to buy from you. Period.
All sales start with a simple conversation and are executed when
a need is met and trust is assured. The Book Yourself Solid
Sales Cycle helps us start the trust building process and helps
us systematically, automatically, and authentically move the
relationship forward.
If you're good at making friends you'll be good at making sales.
Sales is often a confronting subject for many of us but as I
mention above the sales conversation is just that - a
conversation. If you can talk to people you can make a sale for
the betterment of the person that is buying your product or
service. It's not about manipulation or coercion.
In order to design a Sales Cycle for your business, you must
first establish your 6 Part Foundation and your 6 Part Trust
Building Process. The combination of these two exercises will
give you a Sales Cycle that will attract more clients than you
can handle, even if you hate marketing and selling.
The 6 Part Sales Cycle Foundation - The Who, What, Where, When,
Why and How
The foundation on which you rest your Sales Cycle is crucial.
You need to have a solid foundation before actually designing a
sales cycle. To build a foundation which will give you rock
solid security you must clearly and concisely identify the who,
what, where, when, why and how. This will ensure that the offers
you're making in your 5 Stage Sales Cycle Process are right on
target.
- Who Is Your Target Client/Customer? Focus on one person (or
organization) within your target market.
- What Are They Looking For? You've got to understand what your
ideal client or customer is looking for.
- When Do They Look For You? What needs to happen in their
personal life or work life for them to want the kind of service
that you offer?
- Why You? What is unique about you or the solutions you offer?
- How Do You Want Them To Engage with You? What is it that you
want a potential client to do when they find you?
- The Book Yourself Solid 6 Stage Sales Cycle Process
In creating a sales cycle you'll design a step-by-step way to
ease your
potential clients from the first stage; getting them
to your website, to the end stage; your highest price-point
product, program or service.
Stage 1: The idea in this stage is to introduce yourself to your
target market and begin to create awareness for the services,
products, and programs you offer.
Stage 2: Give/Engage: Now that you've got your prospective
client to your website (or other meeting place) you need to
offer solutions, opportunities and relevant information in
exchange for their email address or other way of continuing the
conversation.
Stage 3: Keep giving low-barrier for entry offers of value-rich
content, opportunities, experiences etc. Your goal is to build
trust and deepen the conversation.
Stage 4: If potential client responds to Stage 3, assess then
make an email or verbal offer based on the most appropriate
products, programs and services.
Stage 5: If client accepts offer and becomes client/customer!
Thank them, celebrate and then over-deliver. Surprise them with
value.
Stage 6: If prospect does not engage and become a client or
customer, still go above and beyond to offer something of
unexpected value and keep in touch, keep in touch, keep in
touch. Always offering value and deepening the bond of trust
between them and you. When they NEED your services you will be
top of mind.
There are a multitude of ways to build trust with your potential
clients and to ease them toward purchasing your higher price
point offerings. There is no 'one' right way, so use your
imagination and creativity to tailor your sales cycle to what
works best, feels most natural, and resonates most with you.
This can be done in a 3-stage process or a 15-stage process.
It's really up to you, but I've found through experience and
research that a 6-stage cycle at a minimum is most effective.
The key is to remember that all of your marketing is about
getting your message out to those who most need, and will most
greatly benefit from, your services, products, and programs.
It's about connecting with your potential clients to develop and
deepen genuine relationships based on trust. When you understand
and incorporate this philosophy into your marketing, it makes
the sales process easy, relaxed and wildly successful.
© 2006 Michael Port & Associates LLC
About the author:
Get more clients with Michael Port, expert marketing coach for
small business owners and professional service providers. Free
small business resources, networking opportunities, articles,
advice and coaching on professional services marketing at
http://www.michaelport.com . Receive a free chapter from 'Book
Yourself Solid' at http://www.bookyourselfsolid.com
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
www.network-marketing-works.com |
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Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
www.entrepreneur.com |
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Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
www.entrepreneur.com |
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Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
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List of network marketing companies - Wikipedia, the free encyclopedia |
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
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MLM - Network Marketing Business Journal |
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
www.mmmonthly.com |
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The Real Problem with Network Marketing and Multi-Level Marketing ... |
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
entrepreneurs.about.com |
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Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
www.networkmarketingnews.com |
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MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
www.mlmwoman.com |
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Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
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Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
www.amazon.com |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
www.mlmforums.com |
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Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
www.networkmarketing.com.au |
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Specialists in marketing and creative recruitment both agencies ... |
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
www.networkmarketingjobs.com |
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Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
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MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
www.networkmarketingtimes.com |
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multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
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Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
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