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Does Cartoon Network Have Their Own Search Engine?
One of my clients sent me the following e-mail today, and asked me to check out the following search engine: "Your site is missing from Azoos.Com's Internet search engine! To submit it, simply click the *ADD URL* button found at www.azoos.com. ...
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be. If you’re mailing to 100,000 people, putting your...
MLM Success- Know the SEEDS of Change in Network Maketing
The MLM Business you are REALLY In. In Network Marketing, You are in the business of Change. That you have learned on this "BLASTFire" Series on "How to Become an MLM FireStarter" ... But we have mentioned 2 things that are...
What The Fly Doesn’t Know About Marketing
Have you ever watched a fly on your window? See how it flies up, down, and across the window trying so very hard to find a way to escape from the room, wanting so very much the freedom of the open spaces just on the other side of the window. That...
Write an Ezine? But I Don't Know HOW!
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Getting Started with Marketing

Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?

I know that marketing is usually an entrepreneur's least favorite activity to do! Every week I receive emails from entrepreneurs who are ready to get their business off the ground but don't know where to start. Sound familiar?

I'm going to share with you 5 strategies you can take to get started marketing your business or re-vitalize your existing marketing. These 5 strategies have been used by entrepreneurs over and over again, with these consistent results: greater confidence, energy and enthusiasm for marketing, AND more
clients!

Strategy 1
Get crystal clear on who your choice client is. Why? So you know where to direct your marketing time, money and energy! I can talk for hours about the concept of choice client (look for more about this in future articles).

In a nutshell, your choice client definition clearly describes the kind of person you most want to work with. It does NOT mean this is the only person you will work with. It DOES mean this is the only kind of person you will spend your marketing time, money and energy on.

Strategy 2
Develop a strong, compelling list of benefits your clients receive from working with you. Once you orient your thinking, your language and your


approach around the results you deliver, you will never be at a loss to describe your business again.

Strategy 3
Design 2-3 tiers of services you can offer. Include at least one way prospective clients can sample what you do with no commitment on their part.

Strategy 4
Create 3 ways you can consistently reach your choice client. The keyword here is consistency. Even the best marketing approach won't work well if it's only done sporadically.

If you enjoy writing, then write an article twice a month. Love networking? Go to networking events twice each week. Want to build your referrals through strategic partners? (a fancy term for those people who share your choice client) Create a list of other businesses that share your choice client and contact four
of them each week until your list is exhausted.

Consistency is one of THE easiest ways to be successful building your business!

Strategy 5
Make time in your daily calendar for marketing. Schedule this time as you would an appointment with a client and then honor that appointment with yourself!

Now it's your turn!

About the Author

Weekly Marketing Wisdom
**Marketing wisdom you can use right now!**
Free chapter of marketing workbook when you subscribe!
subscribe@kendallsummerhawk.com
archives: http://www.kendallsummerhawk.com/free-articles.html

 

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