|
|
|
Build Your Business by Building Relationships
People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can...
How to Boost Your Website Traffic and Profits with Content!
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.
Following is a list of 5 key ways...
MLM Success- It's ALL About Value in Network Marketing
There is ONE Word in Network Marketing that prospects seem to be glued to when they are listening to a presentation, or even an approach about anything.
It is the standard that all prospects measure anything they are looking at......
Open the Door to More Business with Your Ideas
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will...
Search Engine Marketing Trends
Search Engine Marketing Trends - Itai Levitan (MBA), EasyNet Search Engine Marketing, August 2, 2005 Search engine marketing is on constant evolution The world of search engine marketing is in constant evolution. With increase in the number of...
|
|
| |
|
|
|
|
|
|
Have You Created an Impossible Business?
It's easy to think that any business can be successful if you
work hard enough, but there are many situations where this just
isn't so. Consultants, coaches, and other service professionals
often start a business believing that all they need to do is
charge a "reasonable" fee and sell "enough" of their time. But
unless you do the math to prove or disprove your assumptions,
you may be creating a business that can never succeed. Here's
what can happen:
- Impossible Business #1 -
My client Molly was selling her services as an image consultant
to individuals who wanted an updated or more professional look.
She charged $50 per hour, which she thought was the most anyone
would realistically pay to work with her. In most cases, she
traveled to a client's home or went shopping with her client.
Including travel time and lunch meant that Molly could only make
two appointments in one day. The average appointment was two
hours long. So the maximum amount Molly could earn in one day
turned out to be $200. But in order to earn that amount five
days per week, Molly would have to schedule ten different
clients, all of whose schedules were able to adapt to whatever
times she had available.
This was hopelessly unrealistic. Even if Molly had been able to
make the scheduling work, when would she have had the time to do
the marketing required to land that many clients? It turned out
that the maximum Molly could really earn using this model was
about $500 per week. After paying her taxes, she couldn't even
cover her monthly living expenses.
- Impossible Business #2 -
Fred was a student of mine who worked as a software consultant
for midsize corporations. He typically charged $75 per hour, and
when he landed a contract, it often consisted of 20-100 billable
hours.
Because Fred's earning capacity was so high and he disliked
marketing, he spent a lot of money on marketing himself
indirectly. He purchased display ads in industry journals and
directories, mailed expensive brochures to large lists of
prospects, paid to exhibit at trade shows, and hired a
telemarketer to prospect for him. Fred also worked on contracts
that came through agencies, who often took 20-30% of his
earnings as their percentage.
Fred was earning as much as $80,000 per year, but he was losing
about $10,000 per year in agency commissions, and spending
$20,000 per year on marketing. In return for all his hard work,
he was earning considerably less than he had at his last job.
- Making the Impossible Possible -
New consultants, coaches, and other professionals almost always
overestimate how
much they can earn and underestimate the amount
of time and money required to successfully market themselves.
They also forget that they will have to cover not only their
living costs and business expenses, but pay self-employment tax,
buy their own health insurance, provide for their own
retirement, and allow for unpaid vacation and sick time.
If Molly or Fred had taken the time to sit down with a
calculator before starting out in business, they would have
quickly discovered that they were on the wrong track. But both
of these businesses were able to be rescued.
Molly began selling her time by the day instead of by the hour.
She offered her clients a full-day package that consisted of a
wardrobe review and consultation in the morning and a shopping
trip in the afternoon. By charging $395 per day and scheduling
three clients per week, she could earn more than double than she
did previously.
She also began offering a monthly one-day image workshop as a
way of bringing in more income while giving prospective clients
a chance to experience her work. The workshop became her main
source of new clients, and marketing the workshop turned out to
be easier than marketing her personal services.
Fred learned how to market himself less expensively through
networking, speaking, and writing articles. Instead of buying
booths at trade shows, he was showcased there as a presenter,
and spent time networking with the other attendees. The same
publications where he used to run ads now ran his articles.
Rather than paying a telemarketer, he started picking up the
lunch tab for people he thought could refer him some business.
As a result, his expenses for marketing and commissions dropped
from $30,000 per year to $10,000. At the same time, his income
rose to $100,000 per year, because as his visibility and
reputation grew, his services were more in demand and he could
command higher rates.
If earning a decent living as a self-employed professional
sometimes seems impossible to you, start asking how it could be
possible. What can you change about how you are marketing
yourself, how much you are charging, and how you are packaging
your services? While it could be that success will come if you
just work a little harder, it's more likely that you first need
to start working a little differently.
About the author:
C.J. Hayden is the author of Get Clients NOW! Thousands of
business owners and salespeople have used her simple sales and
marketing system to double or triple their income. Get a free
copy of "Five Secrets to Finding All the Clients You'll Ever
Need" at http://www.getclientsnow.com<
/a>
|
|
|
|
|
| When You Know How | Network Marketing Works! |
| Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
| www.network-marketing-works.com |
|
| Marketing, business - Is Network Marketing Just a Scam? |
| Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
| www.entrepreneur.com |
|
| Business Opportunities: MLM, Network Marketing, Work at Home |
| Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
| www.entrepreneur.com |
|
| Multi-level marketing - Wikipedia, the free encyclopedia |
| Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
| en.wikipedia.org |
|
| List of network marketing companies - Wikipedia, the free encyclopedia |
| Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
| en.wikipedia.org |
|
| MLM - Network Marketing Business Journal |
| MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
| www.mmmonthly.com |
|
| The Real Problem with Network Marketing and Multi-Level Marketing ... |
| It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
| entrepreneurs.about.com |
|
| Network Marketing News ONLINE - Home |
| Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
| www.networkmarketingnews.com |
|
| MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
| MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
| www.mlmwoman.com |
|
| Site Build It! - Network Marketing |
| Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
| networkmarketing.sitesell.com |
|
| Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
| Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
| www.amazon.com |
|
| Home based buisness ideas, MLM and Network Marketing Business ... |
| Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
| www.mlmforums.com |
|
| Network Marketing: Home |
| Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
| www.networkmarketing.com.au |
|
| Specialists in marketing and creative recruitment both agencies ... |
| One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
| www.networkmarketingjobs.com |
|
| Network Marketing Success Now |
| Tips and resources to help you build a successful network marketing business online... |
| nmsnow.com |
|
| MLM Network Marketing Resources by Online MLM .com |
| Directory of network marketing and direct sales companies. |
| www.onlinemlm.com |
|
| MLM Network Marketing training Randy Gage |
| MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
| www.networkmarketingtimes.com |
|
| multi-level marketing |
| multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
| skepdic.com |
|
| Network Marketing |
| Network Marketing as the basis of a home based business. |
| www.homeworking.com |
|
| Network Marketing Support Services |
| Offers resources for the MLM professional. |
| www.mlmhelp.com |
|
|