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HOW TO GROW YOUR BUSINESS IN AN ECONOMIC SLOWDOWN

Bad economic news doesn't have to be bad news for your small
business. Your business can thrive and grow in a slowing
economy if you make it recession-proof. Here are 3 things
you can do immediately to start recession-proofing your
business.

GET MORE FOR YOUR ADVERTISING EXPENSE

The return on your advertising expense will shrink during
bad economic times unless you take specific actions to
prevent it. Look for ways to keep your sales volume growing
without increasing your advertising expense. For example:

** Negotiate Price With Advertisers

Advertisers are hit hard during an economic slump. Many are
willing to negotiate a special discount to keep your
business -- or to get it away from their competitors. Take
the initiative when you're placing an ad. Ask for a discount
..or a bigger discount than one already offered.

** Trim Your Ads

Reduce the size of your ads so you can run more ads without
increasing your total cost. Don't be surprised if some of
your short ads generate a bigger response than your long
ads. The most effective ad I ever used was only 11 words.

** Generate Free Publicity

Start a publicity program for your business ...or expand the
one you already have. Publicity produces sales for a much
lower cost then advertising. For example, find something
newsworthy about your business. Write about it in a news
release and distribute it to publishers.

TAKE ADVANTAGE OF YOUR EXISTING CUSTOMERS

Your customers already know you and trust you. It's easier
and cheaper to get more business from them than to get any
business from new prospects. Here are 2 ways to use your
relationship with customers to generate additional business.

1. Offer Them Related Products Or Services

Find or create additional products and services you can
offer to existing customers (and to new prospects). Your new
products or services should be closely related to those your
customers originally bought from you.

For example, I recently spoke with a network marketer
selling nutritional products. She also


works with a health
club that pays her a commission for each new member she
signs up. Over one third of her income is generated by
offering the related product to her customers.

2. Ask Them To Help You Find New Customers

Ask your customers for referrals. Reward them for each
referral that becomes a customer. Your reward could be a
discount on their next order or a special bonus item.
Announce your referral program to customers with low cost
communication tools like email, postcards or personal phone
calls.

OFFER SOME "BIG TICKET" ITEMS

Some of your potential customers are not affected by a poor
economy -- or they benefit from it. Others may place a
higher value on your products or services when the economy
is bad. These prospects are willing spend much more with you
than your average customer. Don't forfeit this income. Find
or create additional products or services similar to those
you now offer ...but with a much higher price.

For example, one online marketer recently packaged her
latest "how to" book with several eBooks and a "members
only" website. She priced this special package about 8 times
more than the average size order placed by her customers.

Her number of sales declined when the economy slowed down.
But her sales volume and net profit are still growing. The
dollars produced by a small number of these "big ticket"
sales more than replaced the dollars she lost because of
fewer average size sales.

Your business can thrive and grow during an economic
slowdown if you make it recession-proof. Use these 3 proven
marketing tactics to start recession-proofing your business.

About the Author

Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. ob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
mailto:BobLeduc@aol.com?subject=Postcards
Phone: (702) 658-1707 (After 10 AM Pacific time)

 

When You Know How | Network Marketing Works!
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you.
www.network-marketing-works.com
 
Marketing, business - Is Network Marketing Just a Scam?
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com.
www.entrepreneur.com
 
Business Opportunities: MLM, Network Marketing, Work at Home
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more.
www.entrepreneur.com
 
Multi-level marketing - Wikipedia, the free encyclopedia
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ...
en.wikipedia.org
 
List of network marketing companies - Wikipedia, the free encyclopedia
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ...
en.wikipedia.org
 
MLM - Network Marketing Business Journal
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles.
www.mmmonthly.com
 
The Real Problem with Network Marketing and Multi-Level Marketing ...
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ...
entrepreneurs.about.com
 
Network Marketing News ONLINE - Home
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
www.networkmarketingnews.com
 
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ...
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
Site Build It! - Network Marketing
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
Specialists in marketing and creative recruitment both agencies ...
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
www.networkmarketingjobs.com
 
Network Marketing Success Now
Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
www.onlinemlm.com
 
MLM Network Marketing training Randy Gage
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
www.networkmarketingtimes.com
 
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multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
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Network Marketing as the basis of a home based business.
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Network Marketing Support Services
Offers resources for the MLM professional.
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