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Internet Network Marketing Systems
"I Want To Profit From An On-Line Business But…"
Don't let a 'but' get in your way; there is a solution! First, it is necessary to understand the importance of systems if you are serious about starting a business or building an existing...
Network Marketing Success- MLM Success Law of Resistance in MLM Recruiting
by Doug Firebaugh
MLM Success Muscles.
There is a Law of Success called the Law of Resistance.
And it says that there is no success without resistance to build your "Success Muscles."
Resistance is everything in fitness...
The Great Sale(s) After the Sale
Some salespersons and network marketers make the terrible mistake of thinking that the sale ends with the sale. They tend to think that, once the client bought something —that they already “closed” the prospect— their work is over. To the new...
Will You Remember 2001
Has this been a year you will remember? The last couple of weeks, I have asked this question of many. Every answer was yes. My next question was - Reasons? If you are one of the majority, the answer is September 11. I certainly see the...
You should know the follow up secrets!
Consistent follow is the second challenge you will face as
business man. Once you have solved the first challenge, that is:
attracting prospects to our web site, the challenge lies in
generating the most profit from the existing flow of...
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How To Write Headlines That Could Make You A Fortune
What do people see in advertising? Headlines! What do you see when you are glancing through a newspaper or magazine? Headlines! What is it that makes you stop for a moment and look at an advertisement, or even read some of it? The headline! An advertisement headline is no different from a news headline. Both are designed to capture the reader's attention and to encourage them to read further.
The same applies with a radio commercial. It also needs a headline to attract the listener's attention so they "prick up their ears" and listen further.
The headline therefore becomes the ad for the ad. It must be strong enough to "flag attention" and stop the reader, listener, or viewer "in their tracks." The job of the headline is to entice them to read on or pay further attention to the message that follows.
Let's face it; we all have a natural resistance to advertising. These days we are bombarded with thousands upon thousands of commercial messages. Unless the headline is of particular interest, or in some way says "I'm talking to you!", we will tend to ignore it.
If you're like most advertisers, you will open a newspaper or magazine and go immediately to your own advertisement. It stands out because you are looking for it.
In reality, the average reader is not scanning the publication in search of your advertisement. The publication may have four hundred other headlines in that particular issue. Every headline is competing with all the others in the issue. A particular advertisement is not just competing with other ads for the reader's attention. It is also competing, with the numerous articles and news stories in the publication.
They are all screaming to the reader - "Pick me! Pick me!"
To further complicate matters, things that are happening around them may
distract the reader. Noisy kids, the sounds from a television or radio, traffic noise, an over-heard conversation...these can all compete for the reader's attention.
Magazine publishers understand this principle all too well. You only have to look at the magazine racks in the newsagents to see what appears on the front covers of each publication.
Bold headlines like: "Royal Sex Scandal"
"Win $150,000 Sports Car Inside" " Six tell-tale signs that he's cheating on you". Eye-catching headlines like these are targeted at specific audiences and are designed to sell magazines.
Home decorating or lifestyle magazines may use headlines like: "17 ways to save on bathroom renovations" or "New Fashion Trend For Kitchens".
Business magazines may use headlines like: "How To Negotiate And Win" or "Your Bank May Be Charging Too Much". So study the headlines on magazine covers and you'll get a real insight into what works and what doesn't.
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About the Author
Noel Peebles has bought, developed and sold several of his own businesses, and has been involved with the purchase and sale of many others. He has fifteen years of 'hands on' experience, directing his own highly successful' retail businesses, including franchise marketing and business development. He also has his own public self-storage complex. And, he's traveled extensively to over forty countries.
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