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3 Steps To Keeping A Customer For Life
The relationship between a customer and your company is more complicated than it appears. It's not a simple matter of the customer handing over some money in return for a product or service. Certain conditions have to be met before the customer...
7 Ways To Get More Repeat Traffic To Your Site
1. Make all or part of your site into a valuable directory. Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, writing, publishing, etc. Your directory will...
Create a 10 Second Introduction From Your USP
In my last article I mentioned that a good USP is a must-have for any serious business, and pointed you to some resources on finding the right USP for your business. But a USP does more than just keep your bank manager happy when you apply for a...
My Ads Don't Work, So I don't Do Them Any More
Does that make sense? Yet, that is what I hear from a lot of prospective clients.
What that is saying is, "My Marketing Doesn't Work So I'll Never Do That Again!" (I've actually heard that statement).
Most small businesses don't understand how...
Use These Highly Effective Terms In Your Marketing Copy To Pull Sales!
It is always important that you use the right terms when marketing your product to potential buyers. The right term may mean increased enquiries for your product and possibly more sales.
Failure to use these terms may leave potential...
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If there is a Magic Key to Marketing, THIS is it
We're all looking for a magic key to marketing, something that will finally take the frustration out of failed attempts, unreturned phone calls and prospective clients that don't seem to "get it".
I believe we are also looking for more depth, meaning and significance in our lives. Something more than the 10-second sound bites and 30-second commercials that leave us feeling saturated, yet somehow hollow at the same time.
So what does a Magic Key to marketing and more meaningful client relationships have in common?
I'm convinced that a sense of connection, even in the business contacts we make, is what gives us deep, resounding satisfaction about how we spend our time and who we spend it with. And yes, I believe (or rather, I know) that a sense of connection and a sense of relationship with our clients bring us more business.
What I am about to share with you is not wild, exciting, or even amazing - but the results are, and more!
The magic key to flooding your business with as many new customers as you want is consistency. Now please stay with me on this. Remember, I said it wasn't glamorous, but the results will thrill you every week you are in business.
Consistency simply means cycling through specific ways to create and deepen your relationships with your clients/prospective clients. Sure, you can send out the occasional article, call a prospective client back when you get the time, or hand out business cards at a networking meeting. But that is not consistency. It's just potshot marketing, and the results you get will be sporadic at best.
Consistency is built on understanding what keeps your client up at night. What is the "rock in their shoe"? What are they trying to accomplish and can't seem to make much progress on? With that information, you can easily stay in touch, offer something of value and create a real working relationship that pays off for both of you.
Here are some simple, low or no-cost, creative ways to consistently stay in touch with your clients and prospective clients:
• Send an article you found that applies to their business. Include a cover letter telling them why you thought of them when you saw the article.
• Send an article you've written about a specific problem they are
experiencing. Keep it short (400-600 words is fine), with bold headlines and your contact information at the bottom. Pick a topic that profiles a problem/solution situation that matches your expertise. Include a live client example to make it even more powerful.
• Send a thank you note for any kind of referral, recommendation, tip or new business you receive from a client. Hand written thank you notes are worth a zillion times their weight in gold!
• Produce a newsletter, or purchase a pre-made newsletter for your industry. These are increasingly easy to find on the Internet. You can also purchase articles for as little as $15.00 (IdeaMarketers is a fabulous resource for articles of all subjects).
• Offer to give a free, or low cost, 45-minute "lunch-n-learn" presentation for their employees. Choose a topic that matches their interest and your expertise.
• Call and ask for a resource referral you need for another client's project. Your request goes something like this, "I'm working on a project for xyz company. I'm helping them reduce/improve/increase blah, blah, blah. I need a resource for abc and immediately thought of you. Is there someone you can recommend?"
• Ask your favorite client if they can recommend a non-profit organization that needs some volunteer help. • Send a birthday card.
• Send a follow-up survey after your project is complete. Include a self-addressed, stamped envelope. If appropriate, include a $10 gift certificate to Starbucks as a thank you for their time.
• Send a note with a link to a website that offers useful information to your client/prospective client.
Imagine being in the shoes of your client/prospective client. Would you appreciate receiving an article, note, thank you card or phone call? Of course you would! This is just a starter list. Use it, or create your own ways to be consistent.
Remember the saying "Out of sight, out of mind."? If that is true, then I am offering a new saying - "Consistency keeps you in mind at the right time."
About the Author
Weekly Marketing Wisdom **Marketing wisdom you can use right now!** Free chapter of marketing workbook when you subscribe! subscribe@kendallsummerhawk.com archives: http://www.kendallsummerhawk.com/free-articles.html
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
www.network-marketing-works.com |
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Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
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Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
www.entrepreneur.com |
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Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
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List of network marketing companies - Wikipedia, the free encyclopedia |
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
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MLM - Network Marketing Business Journal |
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
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The Real Problem with Network Marketing and Multi-Level Marketing ... |
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
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Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
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MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
www.mlmwoman.com |
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Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
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Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
www.amazon.com |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
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Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
www.networkmarketing.com.au |
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Specialists in marketing and creative recruitment both agencies ... |
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
www.networkmarketingjobs.com |
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Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
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MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
www.networkmarketingtimes.com |
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multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
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Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
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