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Are You a Cultivator or a Harvester?
As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. Everyone...
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Marketers Online are truly a curious bunch. Some are successful beyond belief - earning thousands seemingly at will. These guys live the dream of every aspiring Online Marketer. They are very talented promoters that use classic marketing techniques...
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Company Situation Analysis Summary and Conclusions The first element of company situation analysis is overview of strategic performance indicators on a yearly basis, from 1997 to 2000. [Tabular data omitted] The table composed on the...
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Know Thyself and Thy Business



Article Title: Know Thyself and Thy Business
Author Name: Joanne Victoria
Contact E-mail Address: mailto:joanne@joannevictoria.com
Word Count: 483, including signature box
Category: Marketing
Copyright Date: 2003-04 all rights reserved
~~~~~~~~~~~~~~~~~
Publishing Guidelines: Thank you for publishing this article
in its entirety, including the resource box. When possible,
please notify me of publication by sending either a website
link or a copy of your ezine upon publication via email to mailto:joanne@joannevictoria.com .
~~~~~~~~~~~~~~~~~~~~~
Know Thyself and Thy Business

I recently interviewed a prospective client. I asked her to
briefly describe what she did. She said it was complicated,
she did so many things. I asked who her clients were. She
said she couldn't define them, that she dealt with everyone.
I then asked how her business was growing and she said she
was losing money, clients and had no referrals.

You get the picture.

If you can't describe yourself, your ideal client and your
business in brief, simple language, how is anyone going
to hire you or give you a referral? As an entrepreneur,
business owner or independent professional, you need to be
able to tell advocates, clients and networking participants
what you do, how you do it, who you do it for and why
they should choose you.

If what you do is help people build their business and how
you do it is a) one-on-one, b) training and c) workshops,
that presents a clear picture to prospective clients. The
next section, who you help grow businesses for, is
self-explanatory. The only question remaining is the size
of the business. Let us choose businesses that generate up
to $2,000,000 in revenue per year and independent
professionals who earn $100,000.00 or more per year.
Positioning yourself by concept or model removes the stress
for you and your clients. Create a model that motivates,
excites and attracts. Your model could be that you work with
people for a specific amount


of time, say ninety days, for
an established fee (received up front!) and you have a
predetermined number of conferences with them.

This method makes it very easy for the right person
to say "Yes!".

A model or environment that clients can connect and feel
safe with is essential. If it is presented as "work", they
won't hire you. The experience for each of you needs to
be rich, fulfilling and enjoyable.

Here’s an example of positioning by concept. It’s one thing
to say you're a website designer. A more definitive
statement would be to say you design websites for people
who are ready for a revised website; know who they want to
reach with this website; and have text ready to serve this
audience as well as the resources to pay for your expertise.

It's specific and would attract the perfect client to you as
well as your method of working.

The last question is, why choose you.

A simple answer is that you have the knowledge, skills and
experience critical to their success. Go for it!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Joanne Victoria works with independent professionals and small business owners who want to streamline their
operations in order to achieve more.
~~~~~~~~~~~~~~~
Buy her book, Lighting Your Path! How To Create
the Life You Want, here:
http://www.JoanneVictoria.com/

Sign up now for Joanne’s FREE monthly e-zine
Lighting Your Path!-Discover Your Inner Truth
at: mailto:JoanneVictoria-subscribe@topica.com
~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.
Joanne Victoria – Coach, Speaker, Author
Tel:415-491-1344 mailto:joanne@joannevictoria.com
http://www.JoanneVictoria.com/programs.htm
~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.

About the Author

Joanne Victoria works with independent professionals and small business owners who want to achieve more and still be true to themselves.
Joanne Victoria – Leadership Coach, Speaker, Author
Tel:415-491-1344 mailto:joanne@joannevictoria.com
http://www.JoanneVictoria.com/programs.htm

 

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Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
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MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
www.mlmwoman.com
 
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Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM).
networkmarketing.sitesell.com
 
Amazon.com: Your First Year in Network Marketing: Overcome Your ...
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ...
www.amazon.com
 
Home based buisness ideas, MLM and Network Marketing Business ...
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
www.mlmforums.com
 
Network Marketing: Home
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ...
www.networkmarketing.com.au
 
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One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ...
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Tips and resources to help you build a successful network marketing business online...
nmsnow.com
 
MLM Network Marketing Resources by Online MLM .com
Directory of network marketing and direct sales companies.
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MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ...
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multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ...
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