|
10 Secrets For Mining Network Marketing Gold
10 Secrets For Mining Network Marketing Gold by John Colanzi
Network Marketing. You either love it or you hate it. There's no in between.
I tried it off and on over the years and I always ended up running into a brick wall.
Why?
Because...
Get Positive Media attention with Bylined Articles
Get Positive Media Attention with Bylined Articles By Christine Taylor Bylined articles should be an important part of your marketing mix because they build positive recognition, position you as a thought leader, and yield highly qualified leads. ...
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing...
Is There A Short Circuit In Your Networking?
Are You Really Networking?
By Trina L.C. Schiller
Network marketing is all about communication, and building relationships. Is that what you are really doing? How many people do you communicate with personally? I don't mean with...
Vacation Marketing
Does your marketing come to a screeching halt during your annual vacation pilgrimage? Do you cease to promote your company and your products or services? Does your company dwindle into a period of non-existence while you are away? Success...
|
|
|
|
|
|
|
|
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement?
Search engine marketers trying to get new business from medium to large Web sites can ask for log files from potential clients. They can then determine the percentage of traffic from search engines for those potential clients. They can compare it to the average, and use that number to prove the need for their services as well as the importance of search engine marketing.
The same principle applies to SEOs trying to prove to the marketing or management departments that search engine marketing needs to be taken seriously.
Measuring the percentage of traffic from search engines over time is one way to measure the effectiveness of an online marketing campaign. But hang on, because we're going to explain a few other definable elements that you may have previously thought of as un- measurable.
What other elements can be truly and effectively measured?
What about measuring things you probably haven't considered before, such as site stickiness and brand blurriness?
Site stickiness measurements are normally taken from the first page of a Web site as it's usually the most trafficked page and the entry point for the majority of online visits. The stickiness metric measures if people are finding what they expect to find as soon as they arrive on the site.
Brand blurriness refers to visitors who have searched for a similar product but landed on your page. In that case, your product or company names are similar, and it appears you may have a branding problem.
But how can you measure site stickiness and brand blurriness?
Have you heard of "scorecarding"?
Every client needs a scorecard and needs to know how they're doing from month to month or week to week. Any client, with the proper analytics, can have a set of scorecards.
What is scorecarding? A scorecard is a way of charting all of the metrics you've gathered, to where it's easy to present the information to your client, your marketing department, management,
or simply as a more efficient way of keeping track of your data.
How do you begin with scorecarding? Would you like to see samples of scorecards?
Introducing . . .
Search Engine Effectiveness Metrics and Scorecarding . . . By Marshall Sponder
I recently read one of the most in-depth and revealing articles I've ever seen on how to measure the effectiveness of a search engine marketing campaign. Written by Marshall Sponder (http://www.now-seo.com), a professional search engine marketer who's well-known for his unique and effective ways for measuring traffic and for developing scorecarding in the SEO industry, this easy-to-understand article breaks an often complicated topic into straight forward terms.
The article is almost 6,000 words long and is full of graphics and charts, so we've put it into PDF format to make it easy for you to download.
Visit this page to download the free PDF article:
http://www.searchengineworkshops.com/articles/e-metrics.html
This article covers all of the topics I've mentioned above, and it answers all of the questions.
In Conclusion . . .
Before your search engine marketing campaign even begins, you need to start analyzing your log files and measuring your search engine traffic. Traffic analysis is every bit as important as the marketing campaign itself.
Download Marshall's PDF article and look at the various metrics he's suggested for measuring the effectiveness of a search engine marketing campaign. Try his method of scorecarding and see how it works for you.
Become as serious about traffic analysis as you are about search engine optimization, and you'll soon be wallpapering your house with your search engine success stories!
Good luck!
About the Author
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops (http://www.searchengineworkshops.com) in locations across the globe as well as online search engine marketing courses. They have opened the first networking community for SEOs called The World Resource Center for Search Engine Marketers, and they have expanded their workshops to Europe with Search Engine Workshops UK
|
|
|
|
|
When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
www.network-marketing-works.com |
  |
Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
www.entrepreneur.com |
  |
Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
www.entrepreneur.com |
  |
Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
  |
List of network marketing companies - Wikipedia, the free encyclopedia |
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
  |
MLM - Network Marketing Business Journal |
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
www.mmmonthly.com |
  |
The Real Problem with Network Marketing and Multi-Level Marketing ... |
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
entrepreneurs.about.com |
  |
Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
www.networkmarketingnews.com |
  |
MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
www.mlmwoman.com |
  |
Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
  |
Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
www.amazon.com |
  |
Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
www.mlmforums.com |
  |
Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
www.networkmarketing.com.au |
  |
Specialists in marketing and creative recruitment both agencies ... |
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
www.networkmarketingjobs.com |
  |
Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
  |
MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
  |
MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
www.networkmarketingtimes.com |
  |
multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
  |
Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
  |
Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
  |