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Brief Biography for Danny Ayers
I am the photographer who took the nude photos of Amber Frey, the "other woman" in the Scott Peterson murder case, in 1999. I was also called in as a character witness during the famous trial, where it was revealed that she had been seeing Peterson...
Ezine As A Viral Marketing Tool
A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others. Ezine...
Marketing Your Private Practice Using Lunch N' Learn Programs
If you are like most people trying to build a private practice, you are probably stumped in finding an effective way for potential clients to get to know enough about you and the services you provide to call and make an appointment.
Lunch N' Learn...
Persuading Learners to Buy: 7 Groups
There are seven major reasons why adults continue their pursuit to learn. Each of the reasons play into the way you want to present your sales information. Studies completed by the United States Department of Education (USDOE), Commission on...
What Every Marketer Can Learn From Jerry Seinfeld
Jerry Seinfeld didn't call it quits because his audience wanted
him to end his TV series. No, the comic turned TV star decided
it was time to go.
In an interview before the final "Seinfeld" episode, Katie
Couric posed this question: "You're...
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Learning to Make Connections
Marketing may be considered to be a means of making connections. What every marketer must do is learn with whom to connect and how to connect in order to best serve his prospects and expand his business.
The Internet is the best medium invented to-date for making connections. There are lots of other media. But none offer the fast, easy and private methods for establishing connections and building useful relationships.
Some powerful companies have not learned how to do this on the Net. Recently a few members of the Recording Industry Association of America (RIAA) have tried to hurt peer-to-peer music-sharing systems by signing on and offering spoofed CDs. These CDs have periods of empty space or ruined music. The idea is to drive people to "legitimate" outlets.
Now I ask You, Is this a way to make a connection with someone? Is this a way to gain customers? Is this a way to be helpful?
While RIAA members are stuck in the past, others who understand that the Internet is a learning medium, use services, such as BroadProspect, to learn how to make connections. Here is an excerpt from an email I received from them:
"BroadProspect (http://www.BroadProspect.com) is a place where
professionals list their senior industry connections on an ANONYMOUS BASIS for FREE, and become an anonymous connection maker. Companies shop online for a specific industry relationship and communicate with the ANONYMOUS connection maker. When the connection maker is satisfied with the information, he/she can establish a client - or goodwill - relationship with the business entity."
This outfit understands that the Internet is not merely an information highway but a learning network. They have developed a method to enable business people, not merely to gather information, but to learn about other businesses they would like to partner or otherwise work with.
I have no business relationship with BroadProject. I write about it because I think it may be of use to some of you.
To be successful on the Net, look for ways to broaden your connections.
About the Author
Paul -the soarING- Siegel is a provocative Internet speaker and author of HELPFULNESS MARKETNG, a book stressing learning, cooperation and community. Learn about it and also get your ebook reviewed at http://www.learningfountain.com/. Subscribe to newsletter, LearningFOUNT, by sending blank email to: mailto:LearningFOUNT-subscribe@topica.com.
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