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An eCourse? Why Would I Want One??
It should be no surprise that eCourses are an effective marketing tool for you. Just follow the lead of some of the top marketers online today and you will see more and more of them are developing their own eCourses. Why...? eCourses create...
How to Promote Your Small Business Without Spending a Fortune!
Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. Let me illustrate by highlighting some of my mistakes! MISTAKE NO. 1: Don’t get...
Network Marketing Success Training- The Art and Secret of MLM PersonaLeadership
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Marketing 2005

OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal.

Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website.
Right?

The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer.
Find out how employees feel about the company. A recent survey shows that employee attitudes have a huge impact upon a company's bottom line. Motivated employees provide great service, and great service can separate you from your competitors.

Next, develop a customer retention program. It costs five times more to develop a new customer as it does to keep an old one. E-newsletters are an essential part of my customer retention program. Sign up for my e-newsletter at http://www.hoover-ink.com.

Finally, here is a random


list of other items that can be considered part of your marketing arsenal.

- your reputation
- advertising
- consultations, demonstrations, seminars, samples
- community involvement, cause marketing, philanthropy
- media contacts, bylined articles, op-ed pieces
- guest speaking program
- great working environment
- employee development program
- networking, referrals
- contests
- customer surveys
- special events

If your time for 2005 marketing related tasks is limited, take some advice from my marketing mentor: pick three things from above and do them right.

About the Author

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

 

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Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders.
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MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man.
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Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste.
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