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Location, Location, Location
Now that you've decided you can reach local markets with your website, how should you go about doing it? In the Part 2 of "Online business and local markets" (www.small-business-online.com/articles/online-markets-2.shtml) we discussed how the web...
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event...
The Top Ten Rules of Effective Networking
Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time. Yet networking should be one of the best ways to bring...
Why Internet Marketing Resembles Frogs
If there is one thing I love about Internet marketing, it's the challenge. No, I don't mean the challenge of making money, although that's fun, too. I'm talking about little challenges we all throw up to each other. I mean, let's face it. Any...
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Marketing is NOT Manipulating

Marketing is NOT Manipulating.

You may use this article in any responsible way.
Please leave the footer intact.

Marketing is Not Manipulating.
Yvonne Finn
Copywright: 2004

Marketing is actually the opposite of manipulating.
When marketing is done with integrity, it is about the
consumer and their wants and needs.

Marketing is not about using trickery or high pressure
tactics to get people to buy stuff they don't want.
It is about learning and listening to what the potential
buyers says his problem is and then, show him how your
product/service will help him solve that problem.

When you see marketing as problem solving you take your ego
out of the equation and become more focused on your
customer,
his situation and how your product/service fits with his
need(s).

It is no longer a case of overcoming objections to your
offer,
instead the exchange becomes collabarative, you feel
"useful" not



"using".

The marketing experience, then becomes dynamic, enlivening
and
more effective as it is now, more about educating and
sharing value
with your client.

Marketing is how a business grows, but it does not have to
kill
your integrity or con your customer.

Marketing is itself, a service, and when thought of such,
can help
you to be very customer-focused.
Ultimately, the customer IS your business.
Make sure you are offering quality, in your product or
service.

However, the first quality you should offer him, is
yourself, in
the form of your integrity.

One of my favorite quotes is by Bob Moawad:
"Quality begins on the inside...then it works it way out"

About the Author

Yvonne is the owner of a successful, residual income,marketing website at:
http://allsolutionsnetwork.com/YF20885
She invites you to visit her site to learn how she can help you improve your own marketing efforts.

 

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