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Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude...
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term “Cinema Advertising” automatically they think the...
It's Evolution Baby
There are those people who come to the web with a solid business
plan, a large amount of investment capitol, and a precise
strategy for how they are going to leverage the internet and
exploit the incredible revenue potential of the cyber-age....
Network Marketing Compensation Training- MLM Comp Plans and What You MUST Know!
by Doug Firebaugh
Show Me the MLM Money!
What should you look for in an MLM Network Marketing Compensation Plan?
Simple answer:
Money.
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Top Ten Strategies for Adding Value and Creating Customer Loyalty
Today’s customers are demanding, and their expectations are furiously escalating. Everyone wants value, and they want it now! They want convenience, and they want their needs and requirements met. You don’t have to look very far to hear what...
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Offline Advertising for Online Companies
The goal of any business should be to reach the most amount of people possible with the right message at the right time and for the right reason. Many people with online companies are missing out completely when all they do is networking, search engine optimization, and some scattered direct mail to small amounts of people.
The majority of consumable dollars, by a very wide margin, are spent offline. The majority of people are spending more than 20 hours per week watching television. The majority of people also spend more than 10 hours per week listening to the radio.
Have you ever heard of companies like eBay, Travelocity, Priceline, or Monster? Sure you have. You may think that the online environment is where you’ve heard about them. Sorry, you and everyone else are aware of these names due to offline advertising and marketing.
Even though your business is much smaller than these, you need to look into and take advantage of offline opportunities. It does not matter what category of business you are in…. you could be in network marketing, business services, giftware, or whatever. Your company can and should benefit from using offline
surface exposure media.
Before embarking on any campaign, the business owner needs to know, understand, and specifically define the primary demographic group which comprises their customer profile. Without this, there cannot be an effective plan, which is a necessity for success. The fact is that less than 10% of all contacts a company makes will ever respond. So you could mail out your postcards to 100 select people and you’ll get, on average, less than 10 responses. So how about reaching 150,000 people each week with a radio flight? Or over 400,000 people with an ad in a major daily newspaper.
Think about it. The opportunities are endless and the business potential is limitless. You need to make that commitment to grow your company. Offline advertising for online companies needs to be considered by you and all others in online business. The possibilities are there for the taking.
About the Author
Michele Borowsky is a 20+ executive veteran of a Media Exposure Management Firm. She has written "The Mother of All Marketing for Business Owners" so Small Businesses can get the benefit of her expertise.
http://motherofallmarketing.com
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