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Five Proven Methods for Internet Marketing Success
Five Proven Methods for Internet Marketing Success
By Pamela Jensen
There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you to
generate...
Network Marketing Training- The 2 Golden Words for Massive MLM Success
Many a Leader in Network Marketing get into the business, and really go after it. They see where they want to go, and truly start on an excited journey to success. But little by little, it starts to fade.
Ever seen that in you or your...
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. This business takes me about 5 hours a week, yet I usually make a few hundred dollars cash in my pocket spending money a week. Now I...
Using Social Networks to Get Business - AKA "The Kevin Bacon Game"
Using Social Networks to Get Business AKA "The Kevin Bacon Game" By Lois Carter Fay A few years ago there was a big push toward one-to-one relationship management, creating a network of trusted business associates on whom you could rely. Getting to...
Would you like more PageRank ?
PageRank (PR) is one of the most important concepts in Internet marketing. It is widely considered as the most important factor in the Google search relevancy algorithm that determines ranking of websites on Google’s search results. Having a high...
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Paying for Website Visitors: The Allure of PPC for Small Biz Owners
Paying for Website Visitors: The Allure of PPC for Small Biz Owners
There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.
How You Know if Pay Per Click is Right for You The single biggest mistake most PPC advertisers make is paying a higher amount for visitors than they can afford. Pay per click search engines are ideal to generate traffic if you already know what it costs to generate one sale or conversion. By not going over their predetermined amount, advertisers can dramatically increase the likelihood of their websites' success.
High-End Pay Per Click is Not Right For You if… There are millions of websites online but only a small percentage of these sites can benefit from the traffic that high-end PPC resources such as Google Adwords or Overture provide. When it comes to generating conversions from the top-tier of PPC's, low profit margin categories of business (members of affiliate programs for example) would do well to avoid higher priced bid for placement search engines (as bid prices are often too high) and focus on 2nd tier pay per click services or vertical portals working on a bid for placement model.
How to Choose A PPC That is Right For Your Campaign When choosing a PPC campaign for your website, take into account not only bid prices, but traffic volume, customer service and account management tools.
Check Bid Prices A significant mistake that novice PPC advertisers make is to jump immediately into the largest advertising networks, namely Google Adwords and Overture. While these PPC's certainly have the most extensive reach, bid prices per visitor are higher than any other network and can easily drain your account before even one visitor converts. Check bid prices before signing on anywhere and match as closely as possible to what you have determined you can pay for each website visitor.
Inquire about Customer Service No thanks to their size, larger PPC's usually have much less attentive customer service (unless you are one of the larger advertisers - this means spending $10,000 a month or more). Many second tier PPC's pride themselves on their attentive customer service. Always ask your PPC company if they can help advise you before and during your campaign to ensure the highest ROI.
Investigate the "Reach" Bid for placement search engines (PPC) are simply advertising networks that help you spread your message to their users. As some PPC networks have greater access to more users, it is important to investigate the reach not only of their own network but the network size of their partners. When speaking with sales or customer representatives ask for a list of their partners.
Top Tips for Success with PPC
There have been many small business website owners who have lost their proverbial shirts with bid for placement advertising. Case study after case study has shown that the reason that most fail with
PPC is a lack of understanding on how to maximize the bid for placement model to their advantage across various networks simultaneously. Here are a few tips to make the most of an online advertising campaign using a PPC methodology:
1) PPC success resides in your titles and descriptions: Well-written titles and descriptions can make or break a PPC advertising campaign the same way they affect traditional search return listings. The most important thing to keep in mind when writing titles and descriptions is that you are not only speaking directly to the searcher, you have an obligation to explain your product or service so that it either elicits a positive response sufficient enough to motivate them to click or discourage them from clicking altogether if what you are offering is not what they are actually looking for. When writing titles and descriptions, focus on the specifics of what that user will find at your site, i.e. special deals or discounts, signup information for a newsletter, registration for an e-book, etc.
2) Use Specific Terms for Specific Pages By bidding on specific terms related to your business and directing visitors to specific pages which represent those terms, conversion rates on this practice increase dramatically. Imagine conducting a search and finding a great title and description but then having to go through hundreds of page to locate the information. When “landing pages” are created which offer information on what the surfer originally searched for, chances are that they will take the action you want them to, whether it be signing up for a newsletter or purchasing a product. A common rule of thumb is to have no more than fifty terms per page that you are promoting on a PPC.
3) Be Passive or Aggressive, but be something. Most PPC advertisers are either passive PPC players or aggressive marketers. The secret behind PPC marketing is that these networks’ partner with other networks to display advertisers’ advertisements. So the higher you bid on a PPC, the better placement you will receive on network/partner sites. Bidding in this manner makes you an aggressive PPC marketer and the advantages are many and include – more traffic and more exposure to target markets.
If a small website (or one of a low profit-margin category of business) decides that the traffic that each PPC network alone provides is sufficient, managers of the campaign must be aware of their bid amounts (overbidding or underbidding) as well as what can afford to pay for each visitor. Usually the top four positions are where most of the traffic is received from - the highest percentage of total clicks (thanks to partner networks). The number of clicks in your account will usually decrease incrementally based on your bid.
CONCLUSION: PPC advertising has proven to be a productive method of generating traffic (and more importantly) sales or conversions for many webmasters and web site owners. If you are thinking about trying your hand at pay per click, make sure to use the tips outlined in this article and ask others PPC advertisers if they have any advice!
About the Author
Pete Prestipino is the Marketing Director of 7Search and http://www.PayPerRanking.com - the second most trafficked PPC advertising network on the World Wide Web. Visit http://7Search.com today
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
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Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
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Business Opportunities: MLM, Network Marketing, Work at Home |
Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
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Multi-level marketing - Wikipedia, the free encyclopedia |
Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
en.wikipedia.org |
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List of network marketing companies - Wikipedia, the free encyclopedia |
Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
en.wikipedia.org |
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MLM - Network Marketing Business Journal |
MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
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The Real Problem with Network Marketing and Multi-Level Marketing ... |
It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
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Network Marketing News ONLINE - Home |
Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
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MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
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Site Build It! - Network Marketing |
Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
networkmarketing.sitesell.com |
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Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
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Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
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Specialists in marketing and creative recruitment both agencies ... |
One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
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Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
nmsnow.com |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
www.onlinemlm.com |
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MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
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multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
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Network Marketing |
Network Marketing as the basis of a home based business. |
www.homeworking.com |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
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