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A Guide to INTERNET MARKETING TERMS In the beginning... I recently started my own "money-making, home business" which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to...
Building An Awesome Audience For Your Book
"The Book Sistah" I got lucky. The month that I sold my novel was the same month that I started my newsletter, Living the Dream, for my coaching business. I had no idea that as my list of subscribers grew I would have a great platform from which...
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Are you frustrated with your network marketing business? Imagine for a moment that you worked in the hi-tech world and you knew everything about the internet, you knew all about computers and internet-marketing and you walked away from that to...
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Postcards Make It Rain Referrals

One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.

One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks.

I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.

But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this


practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes.

One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.

If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.



John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com

 

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