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How One Joint Venture Deal Could Pay You Forever
Would you like to get paid forever from one joint venture deal, instead of just earning a one time profit? If you're serious about letting one joint venture deal pay you for years and years, then read on as I share with you a simple way to not only...
'How to Invest in Your Online Marketing Today'
Most Web business owners have limited marketing resources, so it only makes sense to invest in marketing that really works. Today the top two ways people find what they want online are through search indexes, and through links. Which means, search...
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Your local Chamber of Commerce. Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one. What seems now like a hundred years ago I owned and...
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Networking is a very important part of building your business. When you partake in this form of marketing, you are establishing yourself and your reputation, which in turn can be a big boost to your business. You can also make some new friends,...
 
Postcards Make It Rain Referrals

One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.

One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks.

I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.

But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this


practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes.

One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.

If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.



John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com

 

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