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DDT: Do, Don't Think. Just market
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: Your marketing supports your business. Stop marketing, and your business...
E-marketing Strategy: 7 Dimensions To Consider (The E-marketing Mix)
What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under...
How to super-size every sale to double, triple, and quadruple your profits instantly
Ask and most businesses will tell you. The key to their success is upselling. It is one thing to get the sale. It is far better to super-size that sale. Real profits come when you get the customer to buy a larger, more expensive, or more...
The REAL, Yet Hidden, Power of Network Marketing
Network marketing is POWERFUL, or at least it can be.
Word of mouth is as old as the human race and with the sheer numbers of people online, the Internet has taken that power to new heights.
Unfortunately, however, the Internet has hit some...
This Straightforward System is Your Roadmap to Success
How to Create a Winning Marketing Plan in 6 Simple Steps It’s surprising how many businesses open their doors without a business plan. You may not have to have every element of a business plan written down to be successful, but without financial...
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Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.
One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks.
I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.
But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this
practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes.
One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.
If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.
John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com
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