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7 Ways & Places To Sponsor New Distributors
7 Ways & Places To Sponsor New Distributors
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Would you like to get a continuous stream of leads and prospects than you can ever imagine?
If you are serious about your network marketing business, then you know that you...
How to Promote Products
Armed with an business idea, the basic questions must be asked. “Is there a market for my product or (service), and can it support me? Finding the answers means that you will have to do some Market Research to define the size of this market, it’s...
MLM Success- The TRUE COST of Your Lack of Action in Network Marketing
by Doug Firebaugh
Expensive.
VERY expensive.
That is what LOA is in the network marketing arena. It can be the most costly thing you ever have seen as far as a potential future, and yet, people seem to ignore the cost ...
Networking - Excuses, Obstacles, Rewards
If you are in business, your mission includes reaching out to prospects that have a need you can fill. If you want to keep the doors to your business open, you can’t hide under a rock or in a cave and expect prospects to beat a path to your...
Your Time Is Now - Network marketing soared in the 90's... and the best is yet to come
Corporate America has been downsizing and job security has faded into dimly remembered history.
Statistics show that most new jobs now come from small business.
Home-based business has become a reality for millions of Americans - inspiring...
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Put Your Marketing To The "So What?" Test
Want to get Better at your Marketing today?
For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.
Most seem to at least have a notion of what's involved in marketing...a web site, Yellow Pages advertising, brochures, direct mailings, networking, seminars, trade shows, etc.
But if that's all it took, wouldn't we all be attracting enough clients?
I'm sure you've tried one or more of these things at least to some degree. And I'm sure you've had at least some successes now and again. But are you able to make it work consistently for your business?
If not, what could be going on?
First, let's agree to a definition of marketing. Here is my favorite one for small, service-based businesses:
"Marketing is the use of strategies to generate a constant supply of high-quality leads for your service business." Simple to understand and speaks directly to the results we want.
OK, so doesn't this definition take us right back to what we said we already knew about marketing... a web site, Yellow Pages advertising, networking, etc.? Well maybe, but first it's important to understand why your current marketing activities aren't producing consistent results.
Put your message and materials to the "So What?" test.
Start with your core marketing message. Pull out your most frequently used marketing tool and read it out loud. Put it to the "So What?" test.
After you read it out loud, is it possible that your intended audience could respond with... "So What?"... "Why do I care?"... or "What's in it for me?" If your message doesn't tell your intended audience what solutions you are providing to address their issues/problems/challenges, and how it relates to the benefits they'll receive from your services, then a "So What?" response is exactly what you might expect.
Messages and materials that are all about who you are and the history of your company and what services you offer and why you're so qualified to provide these services and how you partner with your clients to acheive superior results, etc. are likely to fail the "So What?" test.
Challenge all of
your current marketing materials. Remember, it's the intended audience that counts. What's in it for them? Why should they care?
Listen, if your marketing is consistently generating all the high-quality leads you can handle, then don't change a thing. But if you haven't quite figured out how to generate a constant supply of leads for your service business, then you owe it to yourself to challenge your current marketing tools by putting them to the "So What?" test.
Try these ideas:
* Challenge all of your marketing tools that aren't contributing to consistently generate leads for your service business - even the ones that have worked in the past. Could you improve the message and get a higher return? Put it to the "So What?" test.
* Try the X's and O's test (especially with the last letter you wrote). Mark an X every time your marketing piece mentions your name, company name, or the words "I" or "me". Mark and O every time it mentions the prospects name, company name, or the word "you" or "your". If the X's out number the O's, rewrite it before using it again.
* Try gathering up a group of people you can trust to give you very honest feedback. You're not just looking for proof readers, but individuals who will give you honest feedback on whether your materials pass the "So What?" test.
* Be prepared for some negative feedback, but more importantly, be prepared to do something about it.
* Don't just accept opinions, but try to get down to realistic response. For example: "I think this part is too wordy and detailed." (opinion) versus "I got pretty lost and confused with the level of detail in this part." (response)
* Remember that it is the intended audience that counts. If it's not clear who the message is intended for when it's received, then how can it pass the "So What?" test.
(c) - Kevin Dervin, KPD Marketing
About the Author
Kevin is focused on helping businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more information you can use to grow your business. Visit http://www.ABCDgrowth.com and subscribe to his free ezine.
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When You Know How | Network Marketing Works! |
Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
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Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
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Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
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Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
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MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
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Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
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Tips and resources to help you build a successful network marketing business online... |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
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skepdic.com |
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Network Marketing as the basis of a home based business. |
www.homeworking.com |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
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