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B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.
Is Direct Mail Useless for DMers?
Is direct mail useless at helping direct mail businesses
generate leads?
That's the question I was asked last week by a reader of Alan
Sharpe's B2B Direct Mail Tactics newsletter. Here is her...
Know The Fundamentals To Success
Internet Marketing is right for everyone. Unfortunately, not everyone is right for internet marketing. I have been involved in internet marketing now for over 4 years, I have earned some money here and there but had never achieved the kind of...
Marketing Your Private Practice Using Lunch N' Learn Programs
If you are like most people trying to build a private practice, you are probably stumped in finding an effective way for potential clients to get to know enough about you and the services you provide to call and make an appointment.
Lunch N' Learn...
The True Value of Network Marketing
The true value of network marketing is not the product or the money. Yes, you read my statement correctly. The value of network marketing is in the education component. This article is not intended to endorse any specific network marketing...
Trade Show Events - Do's and Don'ts
You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than...
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Simple, Cheap and Effective Marketing Strategies
Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business.
The consensus among most small business owners is that certain marketing techniques will work for some small business owners but may not be as successful for others. They also agree that the cheaper the method, the better.
I have put together a list of some cost effective marketing strategies that small business owners have found successful, during their startup phase and beyond.
1. A company website. This is probably one of the best and most cost effective forms of having your company visible to your potential clients....and its available 24/7! If you have the time and patience to learn to put something together, give it a try! Or, consider hiring a professional designer in order to get an exceptional site. The benefits of having a website are definitely worth the expense. But remember to shop around and be comfortable with your designer... and the money you pay.
2. Signs in or on your vehicle. Window decals are fairly inexpensive considering their lifespan. Remember to include your website address. If funds are really short, make signs on Bristol board and put them inside the windows. You can also get Licence decals . These can include your website address, company name, and phone number and fit nicely around your licence plate.
3. Join your local business associations. And don't forget to get involved! Your local Board of Trade or Chamber of Commerce can provide an abundance of opportunities for your business. The networking events are a way to meet other business professionals in your community. And, getting involved in the committees allows you to share your expertise and be recognized by your fellow members.
4. Pinup Flyers. Include a tear-off section on the bottom and put the flyers up at your local stores and other locations that may have bulletin boards.
5. Fax Broadcast. Design an informational or fun page, similar to a newsletter, and send it out to fax numbers for your target market. Please note that fax broadcasting is not allowed in some areas of some countries, so be sure it is okay in your area.
6. Keep in touch marketing, such as a personalized thank you to a new client or contact, a Christmas card that simply says thank
you, and a monthly newsletter (print and/or online) to all your customers and contacts.
7. Iron on transfers. As a small business owner you already eat and sleep your business, so why not wear it too. You can purchase the transfers at your local business supply store and, I imagine, at craft stores. Then it's just a matter printing your logo (or whatever you want on the shirt) onto a transfer and ironing it on.
8. Articles & Press Releases. Writing articles is a good way to receive exposure and it also helps you to be regarded as an expert in your field. Press releases can be used to announce a new business, when you provide a new service, or any other time you have some news to tell. There are 2 keys to a press release... the Headline and making sure it doesn't sound like an advertisement, but more like it is news.
9. Networking. This is another highly beneficial and cost efficient way to get the word out about your business. Attend designated networking events as often as possible. Also, when possible, follow the Three Foot Rule... if appropriate, strike up a conversation with anyone within 3 feet of yourself and be sure to bring up your business.
10. Testimonials. These can be implemented into many pieces of marketing. Include a sentence or two in your advertisements, brochures, newsletters, and you can even dedicate a whole page on your website to the kudos your receive from satisfied clients.
No matter which marketing efforts you use, keep track of where your inquiries and new clients are coming from. Don't be afraid to ask them how they heard about you and/or your business. Asking only takes a couple of seconds and the results will show you which strategy is working for you the best.
Put your imagination to work... instead of your wallet and watch the business roll in.
For more cost effective marketing strategies, be sure to check out our ebooklet, 25 Cost Effective Marketing Strategies (Plus 10 Tips to Make Them Successful) at http://www.docutype.net/booklets.htm
About the Author
Janice Byer (CCVA, MVA) of Docu-Type Administrative & Web Services, provides professional & creative Virtual Assistance and Website Design. For more helpful small business and marketing information, view her NEW Information Ebooklets; read her ebook, Surfin' the Net - Docu-Type's Virtual Collection of Links; sign up for her free newsletter, Virtual TidBits; and read all of her published Articles, at http://www.docutype.net
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When You Know How | Network Marketing Works! |
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Marketing, business - Is Network Marketing Just a Scam? |
Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
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Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
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Multi-level marketing - Wikipedia, the free encyclopedia |
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Home based buisness ideas, MLM and Network Marketing Business ... |
Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
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Network Marketing: Home |
Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
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One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
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Network Marketing Success Now |
Tips and resources to help you build a successful network marketing business online... |
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MLM Network Marketing Resources by Online MLM .com |
Directory of network marketing and direct sales companies. |
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MLM Network Marketing training Randy Gage |
MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
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multi-level marketing |
multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
skepdic.com |
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Network Marketing |
Network Marketing as the basis of a home based business. |
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Network Marketing Support Services |
Offers resources for the MLM professional. |
www.mlmhelp.com |
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