|
|
|
|
|
|
Tall Tale #5 “Size matters - Bigger is better”
"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #5 “Size matters - Bigger is better”
By Jimmy Vee & Travis Miller
Small, medium or large – which one do you go with? It’s not
the size of your…umm…err…advertisement that counts, it’s how
you use it that really matters. This is the real truth in
this little clichéd conversation.
Why all the focus on ad size? Ad size is really only valid
in print advertising. There are plenty of other marketing
avenues that don’t require size differentiation, right? How
about radio, cable and network advertising? Well let me
start by saying this…if you are buying anything other than
an advertising medium that requires a size specification,
you better have one big budget.
When I say big budget, I’m talkin’ 8 to 10 G’s a week to
spend on the radio. That is the dollar figure you would have
to shell out in a small to medium media market in order to
effectively dominate with an electronic ad campaign.
Subsequently, as we alluded to before you have to dominate
one market segment and audience before you go spreading your
message and ads all over the place. This practice of
spreading your dollars and ads all around to multiple media
outlets in small quantities is something we call “Spray and
Pray;” it’s highly ineffective. A little here, a little
there, just marking your territory like a dog would do. But
guess what? We can’t really tell where dogs mark, only dogs
can. So if your target audience is dogs you are on the right
track. Keep it up! If not…keep reading.
You probably aren’t spending 8 to 10 grand weekly. If you
are, call me, and we’ll talk about the best way to use that
money. So now we are left with marketing choices that
require us to decide: is bigger better?
Bigger is not better, period.
It’s not how big your space is that really matters. It’s
what you put in it and the design that counts. The smallest
size ad on a page can have more eye appeal and garner more
response than the biggest one on the page. I know for a fact
because we’ve done it countless times. Everyone generally
wants a bigger ad so they can say more about their product,
their business, their mission, their family, their home life
and their dog…come on folks. This is getting ridiculous.
Every ad can get the job done in 4 lines of copy or less.
That’s right, 4 lines of copy or less. If you have more than
that it’s probably too much, it’s a waste and it’s
definitely not as effective as it could be.
You probably have ads out their right now that are the big
ones, with lots of info in them: slogans, pictures, mission,
licenses, titles, insurances and tons of other useless stuff
that is never effective. These ads are like a bad jazz
musician, there is a lot coming out of the horn but they
just ain’t sayin’ nothin’. This is all too often the classic
case.
You have to have realistic expectations for your ad and the
copy must be fine-tuned to uncover the emotion that makes
your customers buy! The old saying that a picture is worth a
thousand words must not have been written by an expert copy
writer!
We can teach you how to make people have a burning desire
for your product in about ten words. Our “Gravitational Ad”
format takes any size ad and turns it into a lead generating
factory. You can learn more about this and how to create ads
that are lead making monsters using our “Gravitational
Marketing Road Map.” Never leave home without it!
Tomorrow’s Tall Tale, you can’t get results overnight. YEAH,
RIGHT!
Get the full e-book "Ten Tall Tales Of Traditional Marketing
That Cost You Tons" and others at our website:
http://www.scend.net/resources.htm
About the Author
ABOUT THE AUTHORS
Jimmy Vee & Travis Miller are authors, speakers and consultants on the topic of advertising and marketing. They believe making companies scendsational. For questions,
comments, or to shoot the bull, email them directly:
mailto:talk at scend.net
|
|
|
|
|
| When You Know How | Network Marketing Works! |
| Your guide to tips, resources, opportunities. Get your Free CD the Science of Network Marketing. We can show you how to make it work for you. |
| www.network-marketing-works.com |
|
| Marketing, business - Is Network Marketing Just a Scam? |
| Marketing, business - Is Network Marketing Just a Scam? - Entrepreneur.com. |
| www.entrepreneur.com |
|
| Business Opportunities: MLM, Network Marketing, Work at Home |
| Listing of Business Opportunities: MLM, Network Marketing, Mail Order, Kiosks and more. |
| www.entrepreneur.com |
|
| Multi-level marketing - Wikipedia, the free encyclopedia |
| Multi-level marketing (MLM) (also called network marketing or NM) is a business ... In a typical multi-level marketing or network marketing arrangement, ... |
| en.wikipedia.org |
|
| List of network marketing companies - Wikipedia, the free encyclopedia |
| Jump to: navigation, search. This is a list of companies which utilize network marketing, also known as multi-level marketing. ... |
| en.wikipedia.org |
|
| MLM - Network Marketing Business Journal |
| MLM industry journal is the oldest, largest MLM newspaper for the newest network marketing, direct sales, homebased income opportunities and articles. |
| www.mmmonthly.com |
|
| The Real Problem with Network Marketing and Multi-Level Marketing ... |
| It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, ... |
| entrepreneurs.about.com |
|
| Network Marketing News ONLINE - Home |
| Network Marketing and MLM Tools, Training, and Information - your online resource. Business Opportunity. Free fax-on demand. Free autoresponders. |
| www.networkmarketingnews.com |
|
| MLM Woman Newsletter - The Complete MLM/Network Marketing Resource ... |
| MLM Woman Newsletter - The complete resource on the Internet for the MLM Woman and Man. |
| www.mlmwoman.com |
|
| Site Build It! - Network Marketing |
| Site Build It! is the only all-in-one site-building, site-hosting, AND site-marketing system of software tools for Network Marketers (MLM). |
| networkmarketing.sitesell.com |
|
| Amazon.com: Your First Year in Network Marketing: Overcome Your ... |
| Amazon.com: Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!: Books: Mark Yarnell,Rene Reid Yarnell ... |
| www.amazon.com |
|
| Home based buisness ideas, MLM and Network Marketing Business ... |
| Home based business ideas. Best home business and home based business ideas.Spiritual marketing your home based business ideas. Namaste. |
| www.mlmforums.com |
|
| Network Marketing: Home |
| Special Offer. >> Home. News / Events. 15.08.06: APPOINTMENT OF GREG GUTHRIE. © Copyright Network Marketing 2002, |, Terms of Use, |, Privacy Policy ... |
| www.networkmarketing.com.au |
|
| Specialists in marketing and creative recruitment both agencies ... |
| One of the UK's leading marketing recruitment consultancies. Specialists in marketing and creative recruitment both for agencies and clients on a temporary ... |
| www.networkmarketingjobs.com |
|
| Network Marketing Success Now |
| Tips and resources to help you build a successful network marketing business online... |
| nmsnow.com |
|
| MLM Network Marketing Resources by Online MLM .com |
| Directory of network marketing and direct sales companies. |
| www.onlinemlm.com |
|
| MLM Network Marketing training Randy Gage |
| MLM Network Marketing training resources by Randy Gage and other leading MLM industry experts give business building secrets for success in your home ... |
| www.networkmarketingtimes.com |
|
| multi-level marketing |
| multi-level marketing (a.k.a. network marketing & referral marketing) ... EVALUATIONS of MLM or Network Marketing Companies, Based on the "5 Red Flags" of a ... |
| skepdic.com |
|
| Network Marketing |
| Network Marketing as the basis of a home based business. |
| www.homeworking.com |
|
| Network Marketing Support Services |
| Offers resources for the MLM professional. |
| www.mlmhelp.com |
|
|